4. What is innovation?
Not all ideas come suddenly out of the ground
We are all innovators!
5. What is innovation?
It's about problem solving, understanding
how to ask the right questions, and seeing
patterns before facts. True innovation takes a
bit of planning.
7. Define what you're bringing to
market
Identify which trends are indicative of changing
consumer needs.
How can you affect consumer behavior?
Why are you going to be relevant in consumers'
daily lives?
8. Push to the market
Once you've identified the idea, how do you
create believers, and drive momentum without
polluting your brand?
9. It’s not all about being completely
different
The key battle to differentiating is balancing
your intuition with certainty. It's not just about
what makes you competitively distinct. It's
what you stand for in people's lives.
10. Innovation in brand not only
product
Great brands think about the entire
engagement of the innovation and improve
every aspect, not solely the product.
Remember that packaging is not an
afterthought, and it's not just an execution: It's
the most tangible touch point the consumer
has with your brand.
11. Planning for innovation: steps
Define what you're bringing to market
Push to the market
It’s not all about being completely different
Innovation in brand not only product
