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Presented by Moe Abdou - Co-founder and Managing Partner, iEvolution  1240 India Street, Suite 1900 San Diego, CA 92101  |  T:(888) 352-2611  |  F:(888) 870-1666    2 Wisconsin Circle, Suite 640 Chevy Chase, MD 20815 | T: (301) 652-4545, ext 101  |  F:(301) 652-0303   Outside Innovation Getting Started Inspired by Raymond Nadeau and Patty Seybold
Is Marketing a Science, a collection of theories, or an Art?
It’s neither.   Consumer connection either happens or it does not.
Top 10 Marketing Trends
Allow Consumers to Create ,[object Object],Trend # 1
Be Real ,[object Object],Trend # 2
It’s about Action ,[object Object],Trend # 3
Evolve! ,[object Object],Trend # 4
Leverage Technology ,[object Object],Trend # 5
Be Ethical! ,[object Object],Trend # 6
Provide   Tools ,[object Object],Trend # 7
Invite and Reward ,[object Object],Trend # 8
Encourage and Support ,[object Object],Trend # 9
Nurture Consumer Communities ,[object Object],Trend # 10
Marketing Trends At Glance Allow Consumers to Create Encourage and Support Be Real Evolve! It’s About Action Leverage Technology Be Ethical! Provide Tools Invite and Reward Nurture Consumer Communities

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Outside Innovation - Getting Started

  • 1. Presented by Moe Abdou - Co-founder and Managing Partner, iEvolution  1240 India Street, Suite 1900 San Diego, CA 92101 | T:(888) 352-2611 | F:(888) 870-1666    2 Wisconsin Circle, Suite 640 Chevy Chase, MD 20815 | T: (301) 652-4545, ext 101 | F:(301) 652-0303 Outside Innovation Getting Started Inspired by Raymond Nadeau and Patty Seybold
  • 2. Is Marketing a Science, a collection of theories, or an Art?
  • 3. It’s neither. Consumer connection either happens or it does not.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Marketing Trends At Glance Allow Consumers to Create Encourage and Support Be Real Evolve! It’s About Action Leverage Technology Be Ethical! Provide Tools Invite and Reward Nurture Consumer Communities