It is a basic document created for knowledge sharing purpose about Viral Marketing or Viral Advertising for beginners or even marketers to know about the basics of Viral Marketing.

1. VIRALSTRICKEN

2. WHAT ARE VIRAL ADS
As the name suggests viral ads are advertising content or material created by a
brand that spreads through infected (viewers of the ad) carriers.
They accept the content and spread it further among peer group and chain goes
on till it reaches its natural saturation stage.

3. WHAT ARE VIRAL ADS
Viral Ads can be Pushed Viral Ads where in users are asked to spread it. They
still go viral however have low content recall by users.

4. WHAT ARE VIRAL ADS
Viral Ads can be Pushed Viral Ads where in users are asked to spread it. They
still go viral however have low content recall by users.

5. WHAT ARE VIRAL ADS
Viral Ads can be Natural Viral Ads, where in viewers spread the content without
expecting any physical benefit out of it however only to get the point across.
Content may or may not be pushed by a brand.

6. WHAT ARE VIRAL ADS
Viral Ads can be Natural Viral Ads, where in viewers spread the content without
expecting any physical benefit out of it however only to get the point across.
Content may or may not be pushed by a brand.

7. WHAT ARE VIRAL ADS
For Ads/contents to go viral there has to be on a platform through which it can
travel to masses

8. WHAT ARE VIRAL ADS
UPLOAD CONTENT
SHARE TO MAKE IT VIRAL

9. BENEFITS OF VIRAL ADS
 ZERO MEDIA SPEND
 COMPLETE UNDILLUTED ATTENTION OF VIEWERS
 FREEDOM OF CONTENT SIZE
 CUTS ACROSS CLASSES, CATEGORIES, REGIONS OF AUDIENCE
 RESPONSE CAN BE MEASURED IMMEDIATELY AND OVERALL
 CREATIVE FREEDOM (UNLESS ITS UNLAWFUL)
 ULTRA QUICK REACH

10. FLIPSIDE OF VIRAL ADS
 HARD TO GUAGE EXACT CONSUMER PERCEPTION
 NO TRIED AND TESTED FORMULA OF SUCCESS
 RESPONSE THREATS LIKE PARODY
 CANT BE MADE FOR A SPECIFIC TARGETED AUDIENCES
 ONCE INITIATED ITS NEARLY IMPOSSIBLE TO CONTROL/STOP

11. SHOULD BRANDS GO VIRAL
243 MILLION INDIANS ON INTERNET BY JUNE
2014, AT 28% ANNUAL GROWTH RATE.
ONLINE ADVERTISING BUSINESS IN INDIA TO
GET TO 3000 CRORE BY MARCH 2014
• MOBILE DATA TRAFFIC IS GROWING @ 81% ANNUALLY
• 171 TOTAL 3G SUBSCRIPTIONS IN INDIA IN 2014
• 25 MILLION MOBILE INTERNET USERS FROM RURAL INDIA
IN OCT. 2013, AND IS EXPECTED TO TOUCH 32 MILLION
WITH 50% GROWTH BY JUN. 2014.

12. SHOULD BRANDS GO VIRAL
WHILE THE
WORLD

13. SHOULD BRANDS GO VIRAL
WHILE THE
WORLD

14. SHOULD BRANDS GO VIRAL
WHILE THE
WORLD

15. SHOULD BRANDS GO VIRAL
NET-NET
 EVERY YEAR THERE ARE MANY FRESH AUDIENCE ON INTERNET
 INTERNET AS A MEDIA IS STILL FREE AND IS COST EFFECTIVE
 INTERNET IS A YOUNG AND MORE ACCESSIBLE TECHNOLOGY

16. SHOULD BRANDS GO VIRAL
NET-NET
 EVERY YEAR THERE ARE MANY FRESH AUDIENCE ON INTERNET
 INTERNET AS A MEDIA IS STILL FREE AND IS COST EFFECTIVE
 INTERNET IS A YOUNG AND MORE ACCESSIBLE TECHNOLOGY
YES !

17. PREPARE FOR GOING VIRAL
 RIGHT CONTENT - CONTENT THAT HAS BRAND CONTECT AND A MESSAGE
THAT GIVES OUT A STRONG MESSAGE
 FIRST 24 HOURS - ENSURE YOU HAVE THE FIRST PUSH PLANNED OUT,
FIRST 24 HOURS DECIDES CONTENT’S VIRALABILITY
 TIMING IT RIGHT - NOT JUST THE LAUNCH TIMING BUT ALSO DRAW
STAGEWISE ACTION CHART OF YOUR VIRAL CAMPAIGN
 KNOW AUDIENCE - BE HONEST WITH YOURSELF, AS VIRALS FACES WARTH
OF AN UNSATISFIED CUSTOMER

18. PREPARE FOR GOING VIRAL
 RIGHT CONTENT - CONTENT THAT HAS BRAND CONTECT AND A MESSAGE
THAT GIVES OUT A STRONG MESSAGE
 FIRST 24 HOURS - ENSURE YOU HAVE THE FIRST PUSH PLANNED OUT,
FIRST 24 HOURS DECIDES CONTENT’S VIRALABILITY
 TIMING IT RIGHT - NOT JUST THE LAUNCH TIMING BUT ALSO DRAW
STAGEWISE ACTION CHART OF YOUR VIRAL CAMPAIGN
 KNOW AUDIENCE - BE HONEST WITH YOURSELF, AS VIRALS FACES WARTH
OF AN UNSATISFIED CUSTOMER
KEEP CONTENT SIMPLE AND RELEVANT

19. SUPPORT YOUR VIRAL
JUST TO BE DOUBLE SURE
 MANAGE INITIAL VIEWER RESPONSE (REFRAIN FROM
OVER PUSHING THE CONTENT)
 DO A RESPONSE MANAGEMENT THROUGH VIRAL BLOGS

20. VIRAL WINS
WHY THIS KOLAVERI DI WITH 81,565,578 VIEWS,
LITERALLY LAUNCHED DHANUSH IN INDIA
LIFEBUOY HELP A CHILD REACH 5 GOT
19,030,053 VIEWS
WITH OVER A MILLION VIEWS, TANISHQ WON HEARTS
WITH THE SOCIAL THOUGHT OF REMARRIAGE

21. Email: y.potaliya@gmail.com
Twitter: https://twitter.com/Yogy_Om
Facebook: https://www.facebook.com/Mrityunjaya
T h a n k y o u fo r s p a r i n g y o u r p re c i o u s t i m e .
F o r q u e r i e s a n d d i s c u s s i o n s , p l e a s e c o n t a c t :

22. http://www.thehindubusinessline.com/economy/india-to-have-243-million-internet-users-by-june-2014-iamai/article5630908.ece
SOURCES
http://www.internetlivestats.com/internet-users/
http://tech.firstpost.com/news-analysis/what-mary-meekers-2014-trends-report-says-about-indias-internet-usage-224686.html
http://www.iamai.in/PRelease_detail.aspx?nid=3240&NMonth=1&NYear=2014