Smoke house deli - Brand Insight and Role of Marketing Manager
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THIS IS ONLY FOR KNOWLEDGE SHARING PURPOSE
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Smoke house deli - Brand Insight and Role of Marketing Manager
- 1. Smoke House Deli Brand Insight Disclaimer: This PPT is for knowledge sharing purpose only. I made it, when I was asked by SHD management in my interview for ‘Marketing Manager’ to make an insight and way forward document. They wanted to test my skill and aptitude on marketing and this is what I came up with in 2 days time. I didn’t hear from them after sharing this PPT so thought I might share it with public to give your views or use this as a guideline to make their interview PPT.
- 2. What this Capture Brand insights Broadly define brand way forward
- 3. Who it Outlet Serve s Pioneer in fine dine delicatessen chain 6 fine dine restaurants in 3 metro cities of India Every outlet amplifies the local history Serves breakfast, lunch, high tea, dinner Boasts an exhaustive variety of creative food Varied creative cocktail, boutique wine collection Varied coffee bean, different tea blends Pastry, cake, bread made in-house
- 4. What best Modern European food Creative flower/herb/fruit infused cocktails, sangria Experienced and stable staff Equipped kitchen with in-house bakery Décor highlights and amplifies the local history Brand with identity and relevance Loyal customers
- 5. Watch out Young high consumption crowd missing Lack of promotions
- 6. Who comes Categories – Family, Couple, Social/Professional group Age Group – 25 to 65 and often accompanied by kids Occupation – Entrepreneurs, Corporate successes, NRI, Skilled professionals, Public figures, Foreign nationals Lifestyle – Heavy luxury consumption levels, residing in sec A or B+ localities, chauffer driven vehicle or self driven premium hatchback, travel abroad once a year or within country frequently, constantly socializing and networking Aptitude – Successful in their pursuits, higher education, tech savvy, socially/globally/politically/economically aware Brand reference – Starbucks not Barista, Toyota not Tata, iphone not Nokia
- 7. What it Elite Depth Indulgence Lavish Depth – Has a story to tell at every outlet Elite – Its guests are who’s who of the town Lavish – Abundance in variety of products in menu Indulgence – known for its guest experience
- 8. Where to Maintain brand identity Harvest existing customer loyalty Ideate, align, re-frame product promotion Capture/Create consumer engagement at outlets and SNS Brand evolution What next
- 9. Why me Maintain brand identity Create customer engagement over and review sites Make loyal customers our brand ambassadors by with them indirectly Promotional Property Map Check Bolder SNS Engaging Ideation Creation Sponsor/Collaborations Consumer Behavior Brand Life Cycle
- 10. Cheers
- 11. T h a n k y o u f o r s p a r i n g y o u r p r e c i o u s t i m e . F o r q u e r i e s a n d d i s c u s s i o n s , p l e a s e c o n t a c t : Email: y.potaliya@gmail.com Twitter: https://twitter.com/Yogy_Om Facebook: https://www.facebook.com/Mrityunjaya