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Formation - Campagnes Publicitaires sur Google Ads et Facebook Ads

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Samir Bellik
Samir Bellik

Retour sur l'évènement Guidini Camp de l'association ADCE Oran ou j'ai formé des étudiants sur comment lancer des campagnes publicitaires sur Google Ads et Facebook Ads

Marketing
1 of 81
Ads Management By Samir Bellik
Summary 1. Some statistics 2. Available Platforms 3. Google Ads 4. Facebook Ads 5. Instagram Ads 6. LinkedIn Ads 7. Twitter Ads 8. Snapchat Ads 9. TikTok Ads 10.Pinterest Ads
Digital Algeria in Numbers
Évolution du nombre d’internautes en Algérie Sources : https://www.internetworldstats.com/af/dz.htm https://wearesocial.com/global-digital-report-2019
Google Ads
Facebook Ads
Instagram Ads
LinkedIn Ads
Twitter Ads
Snapchat Ads
TikTok Ads
Pinterest Ads
KPI’s
Impression Refers to the number of times your ad or content has been displayed on a screen
Click Refers to the action of clicking on an ad
Engagement Refers to the any action taken by a user
Conversion Refers to a defined action made on your website, after clicking on your ad.
CPM Cost Per Thousand Impressions
CPC Cost Per Clic
CPV Cost Per View
Conversion cost Cost Per conversion
CTR Click Through Rate Clicks / Impressions
Conversion Rate Conversions / Clicks
Reach Impressions / User
Frequency Reach / Impressions
Engagement Rate Engagement / Reach

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Formation - Campagnes Publicitaires sur Google Ads et Facebook Ads