1. SOCIAL PSYCHOLOGY
COMIC SCRIPT
TAYLOR’S UNIVERSITY
FNBE AUG 2014
TEO VI VIEN l LIM ZIA HUEI l YEN WEI ZHENG l MOHD ANWAR BIN FAUZI l TAN WUI XIANG
0321645 0321031 0320266 0320213 0321128
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4. STEREOTYPE
DEFINITION : A GENERAL BELIEF ABOUT A GROUP OF PEOPLE
CONCEPT APPLIED : CALVIN’S DAD GROUPED HIS SON INTO A
MINORITY GROUP BECAUSE OF HIS APPERANCE WHERE HE THINKS THAT
PEOPLE THAT ARE PICKED ON ARE THE ONES WHO ARE TIMID AND
SMALLER IN SIZE
5. OPERANT CONDITIONING
DEFINITION : USING REINFORCEMENT OR PUNISHMENT TO
STRENGTHEN OR WEAKEN A PARTICULAR BEHAVIOUR.
CONCEPT APPLIED : MRS. LEE COMPLIMENTED CALVIN ON
HIS JOB WELL DONE AND BECAUSE OF THAT HE IS
ENCOURAGED TO PERFORM BETTER IN HIS UP COMING EXAM.
6. ALTRUISTIC
DEFINITION : BEHAVIOURS ARE DONE FOR SELFLESS REASONS
CONCEPT APPLIED : EVENTHOUGH CALVIN WAS UNHAPPY WITH
THE WAY HE WAS TREATED, HIS PARENTS TAUGHT HIM TO BE SELFLESS
WHEN HELPING SOMEONE ELSE AND EXPECT NOTHING IN RETURN,
HENCE HE DECIDED TO HELP JAMES WITH HIS STUDIES.
7. SOCIAL LEARNING
DEFINITION : INDIVIDUALS LEARN FROM OBSERVING THE BEHAVIOURS OF
OTHERS
CONCEPT APPLIED : JAMES HAD AN ABUSIVE FATHER, HE OBSERVED THE WAY
HIS FATHER TREATED HIM AND LEARNT FROM IT. THAT IS WHY HE BECAME A BULLY
IN SCHOOL.
8. THE LOOKING-GLASS SELF
DEFINITION : THE SELF-IMAGE AN INDIVIDUAL FORMS BY
IMAGINING WHAT OTHERS THINK OF HIS OR HER BEHAVIOUR AND
APPERANCE.
CONCEPT APPLIED : JAMES WAS MADE FUN OF WHEN HE WAS
A KID, SO HE DECIDED TO CHANGE HIS IMAGE BASED ON WHAT HE
THINKS OTHER PEOPLE WILL JUDGE HIM BY.
