1.
Tuesday, June 25, 13

2.
Why most apps fail?
Tuesday, June 25, 13

3.
many
many
apps
many many
mistakes,
view into how
enterprise
makes
decisions that
doom you
Tuesday, June 25, 13

4.
“More than 50% of apps
have less than 1000
downloads”
“it found that 26% of the
time, customers never launch
a mobile application they've
download more than once”
Tuesday, June 25, 13

5.
Existing Process
boss
customers
Team Brainstorm for Features
Tuesday, June 25, 13
Specification
Software development
Internal
Validation
External
Validation

6.
Existing Process
Up until this point, we have no idea
what our customers are thinking
boss
customers
Team Brainstorm for Features
Tuesday, June 25, 13
Specification
Software development
Internal
Validation
External
Validation

7.
the butterfly effect
2. Value Proposition
3. Differentiation
4. Marketing Plan
Tuesday, June 25, 13

8.
Design & Dev Team
Business Team
boss
Imaginary
USER PERSONA
Tuesday, June 25, 13

9.
Why should I exist?
For (target persona) who needs (articulate use case),
(App X) is the (market context) that
(benefit delivered)
unlike (closest competitor),
App X (why you are better)
Tuesday, June 25, 13

10.
LINE IM app
For (guys) who (want to impress girls)
(Line) is a (IM App)
that (enables a more emotional IM experience)
unlike (Whatsapp)
Line has (many cute icons to help you better express
yourself)
Tuesday, June 25, 13

11.
And then after launch
No one knows about it
Stop...
Tuesday, June 25, 13

12.
Recap
1.
2.
3.
4.
5.
Tuesday, June 25, 13
1 User Persona
Specific Value proposition
Differentiation
Marketing
Iterate with Feedback

13.
What
User experience approach
feature
user
experience
Tuesday, June 25, 13

14.
Start with the user!
User
Needs
Uses
Feature
Tuesday, June 25, 13
Iterate and
learn
quickly
and
cheaply

15.
How
do we do it?
Tuesday, June 25, 13

16.
Hypothesis - Identifying risk: key assumptions we have about
our users that if it is found to be false, the product fails.
User Persona - Building an indepth profile of the user. This
includes demograpics, behaviour, and aspirations.
Interview - Conversation topics, prompts and other
techniques to validate the crafted user persona.
Use Case - Brainstorming of benefits that the user could
derive from using the product, based on the validated
persona.
Features - Brainstorming of features according to the use case
that will bring the highest user satisfaction.
Metrics - Trackable KPIs that would indicate the success (or
failure) of the product.
Tuesday, June 25, 13

17.
Crafting User Persona
First Session
*Interviews will happen between First and Second Session
Use case, Features and
Metrics
Second Session
Tuesday, June 25, 13

18.
Zhou Wenhan
+65 90467340
Design & Dev Team
wenhan.zhou@
2359media.com
Business Team
boss
Imaginary
USER PERSONA
Copyright © 2359 Media
Tuesday, June 25, 13
2359 Media
99B Tanjong Pagar Rd
Singapore 088520
Email: enquiries@2359media.com
www.2359media.com