4. 4
GENERAL METHODOLOGY OF MARKET REPORTS
Secondary Market Research
• The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are
based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for
reported data. As a result, companies gain a precise and unbiased impression of the market situation.
• Cross referencing of data is conducted in order to ensure validity and reliability.
• The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
• The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.
Definitions
• The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Chart Types
• Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple
answers were possible, which is noted at the bottom of the chart.
Report Structure
• Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
• If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In
some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
• When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are made using the average currency exchange rate for the respective time period. Should the currency
figure be in the future, the average exchange rate of the past 12 months is used.
5. 5
METHODOLOGY OF THE CURRENT REPORT
Report Coverage
• This report covers the global mobile payment market. It takes into account a wide definition of mobile payment, including payment methods used in mobile
shopping (remote) and in-store (proximity) mobile payment.
• Major B2C E-Commerce markets in all global regions are covered, including advanced and emerging, while data availability varied across the countries.
Report Structure
• The global chapter opens the report, featuring an overview of global mobile payment developments.
• Within each region, the countries are also ranked by B2C E-Commerce sales and, where applicable, grouped by advanced and emerging markets. Furthermore,
where available, regional information is also included.
• Depending on data availability, the following types of market information are included: mobile payment user penetration, payment methods most used when
buying from mobile devices, number and volume of mobile payment transactions, most popular mobile payment services, awareness and usage of mobile
wallets. Not all the mentioned types of information are available for each of the covered countries. For the top 5 countries leading worldwide in B2C E-
Commerce sales, also online and mobile payment trends and news about major players, such as payment providers, banks and retailers are presented on text
charts.
6. 6
DEFINITIONS
MOBILE PAYMENT
A wide definition of mobile payments includes remote payments made remotely in M-Commerce and proximity
payments made in-store, such as via QR code scanning and NFC technology.
MOBILE PROXIMITY PAYMENT
A mobile payment where the merchant and the consumer are present in the same location and the interaction
between the consumer’s device (card, mobile device) and the POS is conducted using a proximity technology (e.g.
NFC).
NFC
Near Field Communication, a set of standards for smartphones and similar devices to create radio communication by
bringing them close together or having them touch each other. In that way, contactless data exchange and
transactions can take place.
CONTACTLESS CARD PAYMENT
Proximity payment via a card where the payee and the payer interact using contactless technologies. Contactless
technology is a radio frequency technology which operates at short ranges, enabling user to perform a voluntary
action by approaching two devices and initiating communication between them.
MOBILE WALLET
A software solution that enables consumers to store payment credentials, such as credit or debit card information,
and use the stored credentials to pay digitally for transactions made in-store, online or via mobile. Mobile wallets are
installed on mobile devices which are used to complete payments. The examples of mobile wallets include Apple
Pay, Samsung Pay and Android Pay.
ONLINE PAYMENT
Transfer of money made over the Internet following a consumer’s payment command, includes payments for product
and service purchased in (B2C) E-Commerce and M-Commerce.
ALTERNATIVE PAYMENTS
Generally refers to payment methods other than credit card or bank card payments. Widely defined, alternative
online payment methods include bank transfers and direct debit, digital wallets, pre-paid cards and private label
cards, invoice, and digital currency. May also include cash on delivery and card schemes by local companies other
than global card brands.
B2C E-COMMERCE The sale of products (and services) through electronic transactions via the Internet from businesses to consumers.
M-COMMERCE
M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through transactions via
mobile devices.
ONLINE SHOPPING
Purchase of products or services by consumers via the Internet. Broadly defined, may include business to consumer
and consumer to consumer transactions.
The following expressions and definitions are used in this Mobile Payment Methods report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective
charts
7. 7
TABLE OF CONTENTS (1 OF 7)
1. Management Summary
2. Global Developments
• Mobile Payment User Penetration, by Region, in % of Internet Users, Q4 2017
• Proximity Mobile Payment User Penetration, by Region, in % of Smartphone Users, 2017-2022f
• Top 10 Countries by Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2019f
• Share of Internet Users Who Are Likely To Use Mobile Payment Next Year, in % of Internet Users, by Region, Q1 2017 & Q1 2018
• Share of Internet Users Who Are Likely To Use Mobile Payment Next Year, in % of Internet Users, by Selected Countries, Q1 2018
• Mobile Wallet User Penetration, in % of Respondents, by China, Germany, India, Taiwan, the USA and the UK, 2018
• Number of Contactless Payment Users of Apple Pay, Samsung Pay, Google Pay and Other OEM Pay, in millions, 2018e & 2020f
• Share of Respondents Who Would be Willing to Use Fingerprint or Other Biometric to Secure Their Payment Details, in %, 2018
3. Asia-Pacific
3.1. Regional
• Online and Mobile Payment Trends and News about Players, February 2019
3.2. Advanced Markets
3.2.1. Japan
• Share of Smartphone Owners Who Have Used QR Code Payment, in %, January 2019
• Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2018e & 2022f
• Proximity Mobile Payment Transaction Value, in JPY trillion, and Year-on-Year Change, in %, FY 2017 – 2023f
• Share of Smartphone Owners Who Started to Use a New Mobile Payment Service in 2018, in %, and Top 15 Mobile Payment Services
that Smartphone Owners Started to Use, in of %, November 2018
• Top 10 Mobile Payment Services Used, in % of Mobile Payment Users, June 2018
3.2.2. South Korea
• Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2017-2022f
• Overview of Four Selected Leading Mobile Payment Services, incl. Provider, Launch Date, Channels, Number of Users and Cumulative
Transaction Value, 2018
8. 8
TABLE OF CONTENTS (2 OF 7)
3. Asia-Pacific (Cont.)
3.2. Advanced Markets (Cont.)
3.2.3. Australia
• Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
• Top Mobile Payment Services Used to Pay In-Store, in % of Respondents, 2017 & 2018
• Number of Users of Digital Payment Services, in thousands, and Penetration, in % of Population, 12 Months to March 2018
3.2.4. Singapore
• Mobile Payment Transaction Value, in USD billion, 2016 & 2021f
3.3. Emerging Markets
3.3.1. China
• Top 5 Third-Party Payment Services, in % of Users, August 2018
• Top Uses of Third-Party Payment Services, in % of Users, August 2018
• Number of Mobile Payment Users, in millions, and Penetration, in % of Mobile Internet Users, 2014 - 2018
• Third-Party Mobile Payment Transaction Value, in CNY trillion, Q1 2016 – Q3 2018
• Payment Methods Used by Chinese Tourists During Overseas Travel, in % of Chinese Tourists Travelling Overseas, 2017 & 2018
3.3.2. India
• Mobile Payments, in USD billion, FY 2018e & FY 2023
• Proximity Mobile Payment Users Number, in millions, and Penetration, in % of Smartphone Users, 2017 - 2022f
• Top Mobile Wallets Used, in % of Young Urban Mobile Wallet Users, March 2018
3.3.3. Indonesia
• Mobile Payment App User Penetration, in % of Internet Users, 2017
• Mobile Payment Transaction Value, in IDR trillion, 2016 – 2020f
• E-Money Usage Cases, in % of Mobile Users, by Gender, January 2018
• Most Used E-Money Services, in % of Mobile Users, January 2018
9. 9
TABLE OF CONTENTS (3 OF 7)
3. Asia-Pacific (Cont.)
3.3. Emerging Markets (Cont.)
3.3.4. Thailand
• Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2017 & Q1 2018
4. Europe
4.1. Regional
• Online and Mobile Payment Trends and News about Players, February 2019
• Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
4.2. Advanced Markets
4.2.1. UK
• Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
• Knowledge of Technology Trends, incl. Mobile Payments, in % of Consumers, 2016 - 2018
• General Usage of Payment Methods, by Used in the Previous 6 Months and Never Used, incl. Contactless Mobile Payment Methods and
Cards, in % of Internet Users, April 2017 & February 2018
• Number of Proximity Mobile Payment Users, in millions, 2017-2019f
• Innovative Payment Methods That Millennial Online Shoppers Plan to Use in the Future, July 2018
4.2.2. Germany
• Mobile Payment User Penetration, in % of Consumers, and Mobile Payment Apps Used, in % of Mobile Payment Users, August 2018
• Breakdown of Importance of Payment Topics in Merchants’ Payment Strategy Until 2020, in % of E-Commerce Merchants, 2018
4.2.3. France
• Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
• Breakdown of Mobile Payment App Usage In-Store, in % of Internet Users, February 2018
10. 10
TABLE OF CONTENTS (4 OF 7)
4. Europe (Cont.)
4.2. Advanced Markets (Cont.)
4.2.4. Spain
• Breakdown of Preferred Payment Methods, by Store Type, incl. Online, in % of Internet Users, June 2018
4.2.5. Italy
• Breakdown of Awareness and Usage of New FinTech Services, in % of Internet Users, 2018
4.2.6. Sweden
• Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2018
4.2.7. Belgium
• Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, April 2018, and Change Compared to 2017 and 2011
4.3. Emerging Markets
4.3.1. Russia
• Share of Apple Pay, Samsung Pay and Android Pay Users, by Age Group and Total, in % of Internet Users in Large Cities, 2018
4.3.2. Turkey
• Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
4.3.3. Poland
• Payment Methods Used in M-Commerce, in % of Mobile Shoppers, 6 Months to November 2018
4.3.4. Portugal
• Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
11. 11
TABLE OF CONTENTS (5 OF 7)
5. North America
5.1. Regional
• Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
5.2. USA
• Online and Mobile Payment Trends, February 2019
• Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
• Breakdown of Primary Factors That Would Prevent Internet Users From Using a Mobile Payment App, in %, March 2018
• Attitudes to Mobile Payments, in % of Consumers, by Generation, 2018
• Number of Proximity Mobile Payment Users, in millions, and Penetration, in % of Smartphone Users, 2018- 2022f
• Mobile Payment Apps Used for Making Payments In-Store, in % of In-Store Mobile Payment Users, February 2018
• Mobile Payment Apps Used for Preordering Food or Coffee, in % of Users, February 2018
• Share of Adults Who Have Made a Biometric Payment, in %, by Gender and Total, March 2018
• Share of Adults Who Believe that Biometric Payment Will Become More Commonplace in the Next 2-5 Years, in %, March 2018
5.3. Canada
• Share of Consumers Who Are Familiar With Using Merchant Apps to Pay for Goods and Services, in %, 2017-2018
• Likelihood of Loading a Credit Card and Debit Card Into a Mobile Phone or Wallet, in % of Consumers, 2018
• New Forms of Payment Used Regularly, in % of Credit/Debit Card Owners, February 2018
6. Latin America
6.1. Regional
• Online and Mobile Payment Trends and News about Players, February 2019
• Penetration of In-Store Mobile Payment App Users, in % of Banked Internet Users, by Selected Countries, 2018
• Share of Banked Internet Users Who Have Not Used Mobile Payment Apps/ Mobile Wallets In-Store But Intend to Use Them in the Next
Year, in %, by Selected Countries, 2018
• Awareness of FinTech, by Company Type, in % of Banked Internet Users, by Selected Countries, 2018
12. 12
TABLE OF CONTENTS (6 OF 7)
6. Latin America (Cont.)
6.2. Brazil
• Breakdown of Payment Methods Used in M-Commerce, in % of Mobile Shoppers, August 2018
• Most Important Features in a M-Commerce App, incl. Payment-Related, in % of Mobile Shoppers, September 2018
• Share of Internet Users Who Are Likely To Use Mobile Payment Next Year, in % of Internet Users, Q1 2018
6.3. Argentinia
• Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2017-2022f
6.4. Mexico
• Payment Methods Offered in E-Commerce, in % of Online Merchants, November 2018
• Payment Methods Offered in E-Commerce, in % of Online Merchants, November 2018
• Share of Internet Users Who Are Likely To Use Mobile Payment Next Year, in % of Internet Users, Q1 2018
7. Middle East & Africa
7.1. Regional
• Online and Mobile Payment Trends and News about Players, February 2019
• Share of Internet Users Who Used Smartphone to Pay for Goods and Services, in %, Q4 2017
• Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2017-2022f
7.2. UAE
• Mobile Wallet Market Size, in USD million, 2016 & 2022f
• Overview of Selected Mobile Wallets, incl. Company and Launch Date, January 2019
7.3. South Africa
• Breakdown of Likelihood of Using Mobile Payments Next Year, in % of Internet Users, Q1 2018
13. 13
TABLE OF CONTENTS (7 OF 7)
7. Middle East & Africa (Cont.)
7.4. Egypt
• Breakdown of Likelihood of Using Mobile Payments Next Year, in % of Internet Users, Q1 2018
7.5. Nigeria
• Breakdown of Likelihood of Using Mobile Payments Next Year, in % of Internet Users, Q1 2018
7.6. Kenya
• Mobile Payment Statistics, incl. Number of Transactions, in Millions, Value of Transactions, in KES Billion, Number of Accounts, in
Millions, and Number of Agents, in Thousands, 2008 – 2018
• Breakdown of Likelihood of Using Mobile Payments Next Year, in % of Internet Users, Q1 2018
14. 1. Management
Summary
14 – 17
2. Global Developments 18 – 26
3.
3.1.
3.2.
3.2.1.
3.2.2.
3.2.3.
3.2.4.
3.3.
3.3.1.
3.3.2.
3.3.3.
3.3.4.
Asia-Pacific
Regional
Advanced Markets
Japan
South Korea
Australia
Singapore
Emerging Markets
China
India
Indonesia
Thailand
27 – 54
28 – 28
29 – 40
30 – 34
35 – 36
37 – 39
40 – 40
41 – 54
42 – 46
47 – 49
50 – 53
54 – 54
6.
6.1.
6.2.
6.3.
6.4.
7.
7.1.
7.2.
7.3.
7.4.
7.5.
7.6.
Latin America
Regional
Brazil
Argentina
Mexico
Middle East &
Africa
Regional
UAE
South Africa
Egypt
Nigeria
Kenya
91 – 102
92 – 95
96 – 98
99 – 99
100 – 102
103 – 113
104 – 106
107 – 108
109 – 109
110 – 110
111 – 111
112 – 113
4.
4.1.
4.2.
4.2.1.
4.2.2.
4.2.3.
4.2.4.
4.2.5.
4.2.6.
4.2.7.
4.3.
4.3.1.
4.3.2.
4.3.3.
4.3.4.
5.
5.1.
5.2.
5.3.
Europe
Regional
Advanced Markets
UK
Germany
France
Spain
Italy
Sweden
Belgium
Emerging Markets
Russia
Turkey
Poland
Portugal
North America
Regional
USA
Canada
55 – 76
56 – 57
58 – 71
59 – 63
64 – 65
66 – 67
68 – 68
69 – 69
70 – 70
71 – 71
72 – 76
73 – 73
74 – 74
75 – 75
76 – 76
77 – 90
78 – 78
79 – 87
88 – 90
14
15. The number of mobile payment users in China continued to rise
in 2018, reaching 583 million or 71% of mobile Internet users.
China: Number of Mobile Payment Users, in millions, and Penetration, in % of Mobile Internet Users,
2014 - 2018
217,4
357,7
469,2
527,0
583,4
39,0%
57,7%
67,5%
70,0% 71,4%
0%
20%
40%
60%
80%
100%
0
200
400
600
800
1000
2014 2015 2016 2017 2018
Number of Mobile Payment Users
Penetration in % of Mobile Internet Users
inmillions
in%ofMobileInternetUsers
Note: the figures are as of December of each year
Source: China Internet Network Information Center, January 2016, August 2017, February 2019
15
16. 16
When purchasing via mobile, six in ten shoppers in Brazil paid with
a “Credit Card” and 28% via “Boleto Bancario”, as of August 2018.
Brazil: Breakdown of Payment Methods Used in M-Commerce, in % of Mobile Shoppers, August 2018
Survey: based on a survey of 2,069 Internet users with a smartphone, conducted online in August 2018; margin of error 2.2 p.p. at 95% confidence level; question asked: “Which
means of payment do you use to purchase physical products via your mobile phone?“; the base of respondents to this question was 1,647 (who have purchased physical
products via their mobile phone)
Source: Mobile Time, Opinion Box, September 2018
Credit Card
60%
Boleto Bancario
28%
Digital Wallet
10%
Other
2%