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RESEARCH ON INTERNATIONAL MARKETS
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July 2015

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PREFACE
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Methodology (1 of 2)
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired from national and international statistical offices, industry and trade
associations, business reports, business and company databases, journals, company registries, news portals and many other reliable sources.
By using various sources we ensure maximum objectivity for all obtained data. As a result, companies gain a precise and unbiased impression
of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived
from several sources. If this is the case, all sources are mentioned on the chart.
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among
sources, exact definition used by the source (if available) is included at the bottom of the chart.
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes
the main idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of
currency, and the applicable time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories
amounts to more than 100%. In this case, multiple answers were possible, which is noted at the bottom of the chart.
 Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information contained in each section of report) and report content (divided into sections
and chapters). When available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable
sources. Within Global and Regional reports, we include all major developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the
form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action
Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used.
 The reports include mainly data from the last 12 months prior to date of report publication. Exact publication dates are mentioned in every chart.
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Methodology (2 of 2)
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 This report covers the forecasts for B2C E-Commerce sales in the relevant country. The forecasts were produced by various reputable sources
and may vary in definition, methodology used and the time period referenced. The report is based on purely secondary market research and
does not contain any sales forecasts produced by the report publisher.
 The first chapter provides an overview of B2C E-Commerce market in the relevant country and international comparisons. The overview
includes information about Internet and online shopper penetration, major market trends and market players. In the comparisons charts, the
country is compared to other selected leading B2C E-Commerce markets worldwide in sales, growth and retail share forecasts. In some cases,
several sources were used in one chart to produce most comprehensive comparisons.
 The next chapter summarizes all forecasts included in the report in one table, featuring source, forecasts for each available year, CAGR and
definition. The CAGR in the table varies with respect to the time period referenced by various sources. CAGR is reported based on sales in
original currency used by the source, while the reported sales values might have been converted to another currency for better comparability.
This chapter also contains the projected change in share of the country in global B2C E-Commerce sales and in share of B2C E-Commerce on
total retail sales in the country.
 The rest of the report contains charts with forecasts produced by various sources. Each chart contains B2C E-Commerce sales forecast for the
relevant country from one source. Where applicable, year-on-year or CAGR growth rates are shown. The sales values shown on the chart are
in the currency as used by the source. The source and any notes and definitions related to the forecast are included on the chart. The charts
are included in the order of descending CAGR.

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Definitions
The following expressions and definitions are used in this B2C E-Commerce market report*:
 B2C E-Commerce: the sale of products (and services) through electronic transactions via the Internet from businesses to consumers.
 B2C E-Commerce sales: the total sales generated either on the B2C E-Commerce market in a certain country or region, or the total sales
generated through B2C E-Commerce by a player on the marker. Travel is mostly excluded from the definition, though some sources might
include it.
 Leading B2C E-Commerce Markets: a number of major countries with the highest B2C E-Commerce sales, compared to other countries in their
respective regions and worldwide. Potential for further growth and other parameters of market attractiveness were also considered in
characterizing markets as leading.
 M-Commerce: M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through electronic transactions via
mobile devices, such as mobile phones, tablets and smartphones.
 Cross-Border B2C E-Commerce: sale of goods (and services) directly to consumers in other countries, with goods (and services) being ordered
online through foreign online shops and delivered from the country where the foreign shop is based or from a central logistics facility, i.e. across
the country borders.
 Internet Users: the total number of inhabitants in a certain country that regularly accesses the Internet.
 Online Shoppers: the total number of inhabitants in a certain country or region that participates in B2C E-Commerce.
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Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective charts

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Table of Contents
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1. Management Summary
2. Market Overview and International Comparisons
• B2C E-Commerce Market Overview and International Comparisons, June 2015
• Share of 8 Leading B2C E-Commerce Markets of Global B2C E-Commerce Sales, by Country and Total, in %, 2015f & 2018f
• CAGR of B2C E-Commerce Sales of 8 Leading B2C E-Commerce Markets, in %, by Minimum and Maximum CAGR Forecast, by Country,
2015f - 2018f
• B2C E-Commerce Share of Total Retail Sales in 8 Leading B2C E-Commerce Markets, by Country, in %, 2015f & 2018f
• B2C E-Commerce Sales, in EUR billion, and CAGR, in %, by UK, Germany and France, 2014 - 2016f
3. Overview of B2C E-Commerce Sales & Shares Forecasts
• Overview of B2C E-Commerce Sales Forecasts, in EUR billion, by Comparative Estimates, Ranked by CAGR, 2013 - 2018f
• B2C E-Commerce Share of Total Retail Sales, in %, by Official Statistics, 2013, and Comparative Estimates & Forecasts, 2013 - 2018f
• Share of Global B2C E-Commerce Sales, in %, 2015f & 2018f
4. B2C E-Commerce Sales Forecasts
• B2C E-Commerce Sales, in EUR billion, and in % Year-on-Year Change, 2013 - 2016f
• B2C E-Commerce Sales, in EUR billion, 2013, 2014e & 2015f
• B2C E-Commerce Sales, in USD billion, and in % Year-on-Year Change, 2013 - 2018f
• B2C E-Commerce Sales, in EUR billion, 2013, 2014e & 2018f
• B2C E-Commerce Sales, in EUR billion, 2013, 2014e & 2018f
• B2C E-Commerce Sales, in EUR billion, 2013, 2014 & 2015f

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1. . Management Summary 08 – 09
2. Market Overview and International Comparisons 10 – 15
3. Overview of B2C E-Commerce Sales & Shares Forecasts 16 – 19
4. B2C E-Commerce Sales Forecasts 20 – 26
Table of Contents
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B2C E-Commerce sales in Germany are forecasted to grow at CARG of
between +XX% and +XX% in the period from 2014 to 2018.
Germany: Overview of B2C E-Commerce Sales Forecasts, in EUR billion, by Comparative
Estimates, Ranked by CAGR*, 2013 - 2018f
Source 2013 2014 2015f 2016f 2017f 2018f CAGR* Definition
Revealed in
the original
report
XX XX XX XX XX XX +XX% Revealed in the original report
Revealed in
the original
report
XX XX XX XX XX XX +XX% Revealed in the original report
Revealed in
the original
report
XX XX XX XX XX XX +XX% Revealed in the original report
Revealed in
the original
report
XX XX XX XX XX XX +XX% Revealed in the original report
Revealed in
the original
report
XX XX XX XX XX XX +XX% Revealed in the original report
Revealed in
the original
report
XX XX XX XX XX XX +XX% Revealed in the original report
Note: *revealed in the original report
Source: revealed in the original report

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From 2014 to 2018, XXX projects B2C E-Commerce sales in Germany to
increase at CARG +XX% and reach EUR XX.X billion.
Germany: B2C E-Commerce Sales, in EUR billion, 2013, 2014e & 2018f
XX.X
XX.X
XX.X
0
20
40
60
80
2013 2014e 2018f
inEURbillion
CAGR
+XX.X%
Definition: revealed in the original report
Note: revealed in the original report
Source: revealed in the original report
+XX.X%

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