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PRESS RELEASE
Hamburg, May 15th
, 2019
Central Asia and Caucasus see rapid growth in B2C E-Commerce over the
course of the last year, according to yStats.com
A new publication entitled “Central Asia & Caucasus B2C E-Commerce Market 2019: Kazakhstan, Azerbaijan, Georgia” has been
published by Germany-based secondary market research company yStats.com. This publication summarizes the latest developments
in E-Commerce of Central Asia & Caucasus, which is on a growth path.
In the Central Asia and Caucasus region, B2C E-Commerce is still in its early stages. This is exemplified with internet penetration rates
below 50% in Tajikistan, Kyrgyz Republic and Turkmenistan. Among more developed markets in the region, access to financial services reaches
only over half of the populations of Georgia and Kazakhstan. As internet penetration increases and infrastructure improves in the region, the
growth prospects for B2C E-Commerce increase as well.
Kazakhstan holds the region’s largest B2C E-Commerce market
According to yStats.com’s report, Kazakhstan has the best performing B2C E-Commerce market in the Central Asia and Caucasus
region. Despite its size in comparison to the rest of the region, there is much room for growth. Private and public investments and helping to
continue this growth and the share of B2C E-Commerce in total sales is projected to break three percent by 2021.
Azerbaijani B2C E-Commerce is still in its infancy
B2C E-Commerce is developing rapidly in Azerbaijan. The market size nearly tripled between 2015 and 2017, in regard to yStats.com’s
report. Having the highest internet penetration rate in the region, Azerbaijan’s infrastructure is aiding this E-Commerce boom, boasting internet
users of over three-quarters of the population.
In Georgia, there is a large potential for E-Commerce growth
Georgia had the highest financial institution account ownership rate among selected countries in Central Asia and Caucasus in 2017,
which correlates to E-Commerce infrastructure development. Nearly a third of Georgian internet users used the internet to browse for
information on services and goods and a lower share bought goods and services online in 2018, finds yStats.com.
For further information, see: https://www.ystats.com/wp-content/uploads/2019/05/2019.05.17_Product-Brochure-Order-Form_Central-Asia-Caucasus-B2C-E-
Commerce-Market-2019-Kazakhstan-Azerbaijan-Georgia.pdf
Press Contact:
yStats.com GmbH & Co. KG
Behringstrasse 28a, D-22765 Hamburg
Phone: +49 (0)40 - 39 90 68 50
Fax: +49 (0)40 - 39 90 68 51
E-Mail: press@ystats.com
Internet: www.ystats.com
Twitter: www.twitter.com/ystats
LinkedIn: www.linkedin.com/company/ystats
Facebook: www.facebook.com/ystats
About yStats.com
Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world's leading secondary market research companies. We are committed to
providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.
Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our
areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover
a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide
selection of market reports, we also provide custom market research services.
We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide,
including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an
expertise in the areas of B2C E-Commerce and Online Payment.

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Press Release: Central Asia & Caucasus B2C E-Commerce Market 2019: Kazakhstan, Azerbaijan, Georgia

  • 1. PRESS RELEASE Hamburg, May 15th , 2019 Central Asia and Caucasus see rapid growth in B2C E-Commerce over the course of the last year, according to yStats.com A new publication entitled “Central Asia & Caucasus B2C E-Commerce Market 2019: Kazakhstan, Azerbaijan, Georgia” has been published by Germany-based secondary market research company yStats.com. This publication summarizes the latest developments in E-Commerce of Central Asia & Caucasus, which is on a growth path. In the Central Asia and Caucasus region, B2C E-Commerce is still in its early stages. This is exemplified with internet penetration rates below 50% in Tajikistan, Kyrgyz Republic and Turkmenistan. Among more developed markets in the region, access to financial services reaches only over half of the populations of Georgia and Kazakhstan. As internet penetration increases and infrastructure improves in the region, the growth prospects for B2C E-Commerce increase as well. Kazakhstan holds the region’s largest B2C E-Commerce market According to yStats.com’s report, Kazakhstan has the best performing B2C E-Commerce market in the Central Asia and Caucasus region. Despite its size in comparison to the rest of the region, there is much room for growth. Private and public investments and helping to continue this growth and the share of B2C E-Commerce in total sales is projected to break three percent by 2021. Azerbaijani B2C E-Commerce is still in its infancy B2C E-Commerce is developing rapidly in Azerbaijan. The market size nearly tripled between 2015 and 2017, in regard to yStats.com’s report. Having the highest internet penetration rate in the region, Azerbaijan’s infrastructure is aiding this E-Commerce boom, boasting internet users of over three-quarters of the population. In Georgia, there is a large potential for E-Commerce growth Georgia had the highest financial institution account ownership rate among selected countries in Central Asia and Caucasus in 2017, which correlates to E-Commerce infrastructure development. Nearly a third of Georgian internet users used the internet to browse for information on services and goods and a lower share bought goods and services online in 2018, finds yStats.com. For further information, see: https://www.ystats.com/wp-content/uploads/2019/05/2019.05.17_Product-Brochure-Order-Form_Central-Asia-Caucasus-B2C-E- Commerce-Market-2019-Kazakhstan-Azerbaijan-Georgia.pdf Press Contact: yStats.com GmbH & Co. KG Behringstrasse 28a, D-22765 Hamburg Phone: +49 (0)40 - 39 90 68 50 Fax: +49 (0)40 - 39 90 68 51 E-Mail: press@ystats.com Internet: www.ystats.com Twitter: www.twitter.com/ystats LinkedIn: www.linkedin.com/company/ystats Facebook: www.facebook.com/ystats About yStats.com Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world's leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide. Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services. We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.