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28%OFCONSUMERSINTHEUSAWOULDBE“SOMEWHAT”OR“VERY
COMFORTABLE”USINGAMOBILEDEVICETOPAYINSTORE,ASOF
OCTOBER2016.
USA:BREAKDOWNOFATTITUDETOUSINGMOBILEDEVICETOPAYFORTRANSACTIONSATASTORECHECKOUTCOUNTER,IN%OF
CONSUMERS,OCTOBER2016
Note:thenumbersarerounded
Survey:basedonasurveyof7,733adults18+,conductedinOctober2016;questionasked“On
ascale1-5,howcomfortablewouldyoubeusingasmartphoneortabletdevicetopayfora
transactionatastorecheckoutcounter?Pleaserateonascaleof1(notatallcomfortable)to5
(verycomfortable)“
Source:Source:NationalRetailFederation,ProsperInsights&Analytics,2016;ascitedinthereport
“NorthAmericaOnlinePaymentMethods:FullYear2016”byyStats.com
VERYCOMFORTABLE:11%
NOTVERY
COMFORTABLE:
18%
NOTATALL
COMFORTABLE:
23%
NEUTRAL:31%
SOMEWHAT
COMFORTABLE:
17%

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