China B2C E-Commerce Report 2010 by yStats.com

China B2C E-Commerce Report 2010

April 2010

Provided by

RESEARCH ON INTERNATIONAL MARKETS
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April 2010

Publication Date
April 2010
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
49
Covered Countries
China
Price
€1,450 (excl. VAT)

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Key Findings
Covering Trends, Sales, Shares, Products, Users/Shoppers and Players

• In 2009, the number of Internet users in China increased to 384 million, representing 29% of the population.

• China is predicted to have 476 million Internet users by 2013, which is more than the next four countries
together will have by then.

• In the first half of 2009, there were 155 million mobile Internet users and nearly 320 million broadband
users in China.

• China has a very young online population, with 32% of Internet users between 10 and 19 years of age in the
end of 2009.

• 360buy.com, Dangdang, Amazon (Joyo) and Redbaby are among the leading players in the Chinese B2C
E-Commerce market.

Company and Product Information
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Table of Contents
1. Trends 4. Products

• Top 10 Countries by Internet Users (in millions), • Trading Volume of Fashion Commodities Online
incl. China, 2008-2013f Shopping in China, in RMB billion, 2007-2012f
• Asia Pacific Region and Individual Country Growth
by unique Visitors, incl. China, Sep. 2008-Sep.
2009
• Internet Market Trends in China
• Online Shopping Market Trends in China
5. Users / Shoppers
• Transaction Size of the Online Shopping Market in
China, in RMB billion, 2007-2012f
• Development of Internet Users and its Percentage
• Online Travel Reservation Market Size Trends in
of Country Population in China, 2006-2009
China, in RMB million, Q3 2008-Q3 2009
• Development of Internet Users and its Percentage
• Online Games Market Size Trends in China, in RMB of Country Population in China, 2008-2013f
billion, Q3 2007-Q3 2009
• Age Structure of Internet Users in China, in %,
• Online Gaming Trends in China 12/2008 & 12/2009
• E-Commerce & M-Commerce Spending Trends in • Internet Shoppers in China, in million, Dec 2008 &
China Dec 2009
• Mobile Internet User and Commerce Trends in • Internet Shoppers in China and selected Asian
China Countries, in % of Internet Users, Q2 2008 vs.
• Number and Structural Characteristics of Mobile Q2 2009
Internet Users in China
• Mobile Internet Market Size in China, in RMB billi-
on, 2007-2012f
• M-Commerce Trends in China
• Mobile Phone Subscribers in BRIC, in millions,
2009 & 2014f
6. Players

• Leading B2C E-Commerce Players in China; by
Assortments
2. Sales • Leading B2C E-Commerce Players in China; by
Unique Visitors and Audience Reach, February
• B2C E-Commerce Sales in China, in RMB billion, 2010
2007-2013f, Total Retail Sales, in RMB billion, • Leading C2C E-Commerce Players in China; by
2007-2011f Assortments, Unique Visitors and Audience Reach
• Facts about Amazon.cn
• Facts about Taobao.com
• Facts about Ctrip.com
3. Shares
• Facts about Elong.net
• B2C E-Commerce Share of Retail Sales in China, in • News about SonyEricssonShop.cn
%, 2007-2011f

Germany


Samples

Trends Sales Shares Products Users / Shoppers Players

In 2009, the number of Internet users in China increased to
384 million, representing 29% of the population.
Development of Internet Users* and its Percentage of Country Population in China, 2006-2009

450 35%
384
400
30%
Number of Internet Users (millions)

opulation
350
298 29,0%
300 25%

Percenta of Country Po
s

250
210 22,6% 20%
200

age
150 137 15%
16,0%
100
10%
50 10,5%

0 5%
2006 2007 2008 2009

Internet users % of population

Note: *Numbers are from the end of the corresponding years

Source: CNNIC, December 2009

26


Trends Sales Shares Products Users / Shoppers Players

China has a very young online population, with 32% of Internet users
between 10 and 19 years of age in the end of 2009.
Age Structure of Internet Users in China, in %, 12/2008 & 12/2009

1,9% 1,1%
1,5% 0,4%
4,2% 4,5%
Below 10
35,2% 10,7% 31,8%
10-19
9,6%

20-29
17,6%
30-39

40-49
21,5%

50-59
28,6%
60+
31,5%

12/2008 12/2009

Source: CNNIC, December 2009

28

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China B2C E-Commerce Report 2010 by yStats.com

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