LearnDay@Xoxzo is a monthly online seminar initiated by the Xoxzo team, which is open to the public. We will have speakers from the team or guest speakers who will talk for 20 minutes each, on a subject of their choice. For this LearnDay, we have 2 speakers: 1. 'Psychology" by Arthur 2. 'Innovation as Engine of Growth' by Josef ** Disclaimer ** The views and opinions expressed in this slide do not necessarily reflect the official policy or position of Xoxzo Inc. The video for our LearnDays can be viewed at https://youtu.be/Hdmt3sy2v8g If you're interested in joining us or present your own material during our LearnDay, send us an email at empower@xoxzo.com and follow us on Twitter at https://twitter.com/xoxzocom/ LearnDay@Xoxzo #29 2021-04-23

1. Psychology
Arthur Sultanbekov
2021.04.20

2. Gestalt
● Gestalt-therapy was created ~ at early 1950s, by Frederick (Fritz) Pearls (1893 - 1970)
and his wife Laura Perls
● The word “Gestalt” means “Form, Figure”
● Gestalt is creation of something whole from something small
● E.g.: tree root, branch, leafs -> tree
● BG, FG
● We can’t see clearly bg, fg
● Analytic from Freid school will try to understand the reason of problem.
Gestalt-therapist motivates us to understand that we limit our conscious

3. Risking Being Alive (1971)
https://www.amazon.com/Risking-Being-Alive-Wisdom-Now/dp/0958189129/

5. Kurt Lewin (1890 - 1947)

6. Theory of field
● Similar to topology, physics or chemistry
● Field is a psychological situation, something around us everywhere
● Every object in field has some valency
(+) ← (-)
● Proves: Hanna; ring bell

7. Hanna trying to sit on the stone unsuccessfully
(1928)
https://www.facebook.com/watch/?v=567062397489165
https://www.youtube.com/watch?v=3x4HWLMAwe8
Stone (+) ← Hanna (-)

8. Bluma Zeigarnik (1901 - 1988)

9. Zeigarnik effect
All tasks / Remembered tasks = 1.9

10. Ovsiankina effect
● Variation of Zeigarnik effect
● 86%

12. Zeigarnik effect usage
Zeigarnik effect is being used in some SaaS systems to onboard users faster and effectively.
Usually, being implemented as user interactions gamification. These are some examples:
● Progress trackers which inform users of how close they are to complete a task. When users see a message like
“You profile is 64% complete,” they are more likely to spend a few minutes on providing all missing details.
● Checklists to provide a clear step-by-step on-boarding flow.
● Intro.js - Lightweight, user-friendly onboarding tour library (introjs.com)
● Shepherd — Guide your users through a tour of your app. (shepherdjs.dev)

13. UX design
https://vc.ru/design/196697-ux-dizayn-effekt-zeygarnik-ili-kak-otkrytiya-p
rofessorov-psihologii-pomogayut-dovodit-polzovateley-do-celi-na-sayte
● Shopping cart, badges
● Progress bars
● Checklists, etc

14. Wera Mahler and Kate Lissner experiments
● Substitute, replacement actions, if analogic

15. Gita Birenbaum experiments
● Intention forgetting
● Signature, signing - monotonic actions

16. A.Karsten experiments (1927)
● Draw dashes - - -
● After 5-10 min variations begin
● Satiation
● Epileptics

17. L. Slavina experiments (1960)
● Dots in O
● 3 days
● Goal, limiting activity
● > 2 times