Presentation for the Strategic Dialogue on the Future of Agriculture, Brussel...
Film & TV Co Program Design
1.
2. Programme Name DIPLOMA IN: 1. FILM AND TV … 2. NEW MEDIA DESIGN
Module Name CO-CURRICULUM Module Code
MPU 142 (DIP. IN FILM AND TV)
DNM 2422 (DIP. IN NEW MEDIA
DESIGN)
Module Leader
Name
MasterChoo Kam Thong (Sifu)
Assessment Type /
Reference No.
Coursework
Student Name 1. LEE SWEET WAN (LEFT)
Student Name 2. THEN YUE XIN (MIDDLE)
Student Name 3. LIM MAY YENG (RIGHT)
Intake-Class
1. 2014 May
2. 2014 May
3. 2014 May
Student College
Identification No.
1. 2014050053
2. 2014050163
3. 2014050065
Student’s
Declaration
WE hereby certify that this assignment are OUR own work and where materials have been
used from other resources,they have been properly acknowledged. WE also understand WE
will face the possibility of failing the module if the content of this assignment are plagiarized.
Signed 1: ________________________ Date: _________________
Signed 2: ________________________ Date: _________________
Signed 3: ________________________ Date: _________________
3. ASSIGNMENT 1 BRIEF
ASSIGNMENT # 1: Weekly Tasks
OBJECTIVE: Familiarity with key developments in Co-Curriculum assignments/projects
An understanding ofissues relating to Film & TV techniques or New Media Design
An ability to analyse works of Film & TV techniques or New Media Design via
contemporary concepts/ideas
A comprehensive knowledge of relevant discipline (Film & TV techniques or New Media
Design) working inside a culture/ethnic difference of their own encompassing Co-
Curriculum assignments/projects
Ability to structure Assignment 1 via stages/progresses on Film & TV techniques orNew
Media Design: 1. Research … 2. Creativity … 3. Execution
CRITERIA: Assignment 1: Self-Branding (Corporate Identity System And Company Profile)
1. Stage 1 – Research:
1.1 Company – 1. Name, 2. Logos/Logotypes,& 3. Stationaries/materials
1.2 Company Profile: Websites (Production House/Company Webpage Design)
1.3 Company Profile: Team Members’ Testimonial Videos
2. Stage 2 – Creativity:
2.1 Company – 1. Name, 2. Logos/Logotypes,and 3. Stationaries/materials
2.2 Company Profile: Websites (Production House/Company Webpage Design)
2.3 Company Profile: Team Members’ Testimonial Videos
3. Stage 3 – Execution:
3.1 Company – 1. Name, 2. Logos/Logotypes, and 3. Stationaries/materials
3.2 Company Profile:Websites (Production House/Company Webpage Design)
3.3 Company Profile:Team Members’ Testimonial Videos
4. Step by step processes,design development,and review will be so be tabulated as per
the following assessment criteria.
Requirements: All weekly progress should be submitted via soft copies…i.e. ‘snapshots’ all artworks for
“SIFU’ to collect for assessment/grading.
Weight: Assignment 1: 40%
Due: Week 6
4. ASSIGNMENT 1 – ASSESSMENT CRITERIA
Week Development / Review Marking criteria
Week 1 Briefing Assignment 1 (Homework); Class General-Exercise or Practise ~
Week 1
12 October 2015
Monday
< TO >
Week 6
28 October 2015
Wednesday
1. Assignment 1: “REPORT”Progress and Development Check
2. Class Exercise/Practise 1 (Correlating to Assignment 1)
~
Research/ (Investigation and Analysis) 10
Creativity (Concept/Idea via Scamps) 10
Execution (Concept/Idea via Digital Authoring/Design) 20
TOTAL 40%
1. Instructions to Students – Assignment1’s weeklytask:
2.1 Compile/print relevant taskcorrespondingon weekly stage/progress topics via Microsoft Office Word and other
relevant softwares
2.2 Create self-branding designs/idesbasedon weekly stage/progress topics …research,creativity,execution
stages/progressesare applied basedon teams’preferences)
2.3 A booklet-like design journaltoo is included in this Assignment 1demonstratingalldevelopments,procedures,
and processeswill enhance assessment/presentation grading.
2.4 Step by step processes,designdevelopment,and reviewwill be paginated as perthe following assessment
criteria.
2. Materials/Equipment:
Laptop: PC or Mac platform
Softwares: 1. Adobe CS/CC (Illustrator and Photoshop)2. Microsoft Office (Word), and 3.Audio/Video
Editing Softwares, Etc.
5. Outcome – Assessment Mapping
No. Assessment Methods
Learning Outcomes
LOC1
LOC2
LOC3
LOC4
LOC5
1 Research/Investigation ✓ ✓ ✓ ✓ ✓
2 Creativity ✓ ✓ ✓ ✓ ✓
3 Execution ✓ ✓ ✓ ✓ ✓
*ASSIGNMENT 1: CASE STUDYAND GUIDES/MATERIALS ARE AS PER DISCOURSE MATERIALS BY SUBJECT LECTURE
MASTER CHOO KAM THONG (SIFU)
6. Assignment 1: Self-Branding (Corporate Identity System And Company Profile)
1. Stage 1 – Research:
1.1 Company – 1. Name, 2. Logos/Logotypes, & 3. Stationaries/materials Samples
1.2 Company Profile: Websites (Production House/Company Webpage Design) Samples
1.3 Company Profile: Team Members’ Testimonial Videos Samples
7. 1.1 Company – 1. Name, 2. Logos/Logotypes, & 3. Stationaries/materials Samples…
1. Name
√ I like the name Storyland because it sounded like it is a studio that can brings out story and also
you can create or deliver your story there. Therefore, we been inspired by this name and we finally
make a decision on our company name.
Our company's name:
DREAMLAND PRODUCTION HOUSE
- As we been inspired by the name Storyland, so we here create a company named Dreamland
Production House. We wanted to help our clients from successfully deliver their dreams through
whatever story or project of them.
2. Logos/ Logotypes
This is a logo from River Film. I like how they use the lines to form an Alphabet which represent
their company name.
8. This is a logo from ASTA Studios. I like the low poly portrait style that used on the logo.
This is a logo from Capitol Productions. At first I like how simple and special in the same time that
the logo looks like. But there is one bad thing about this logo which is sometimes it may confused
the clients as the logo is just showing half way.
This is a logo from Bond Records. I like the rainbow colour that they used which seems like
cheerful. In addition, they used different length of lines to create the beats on the font.
9. This is a logo from Astorion Luxury Watches. It is simple as that and they just create a unique logo
from the word A but overall it looks cool.
√This is a logo from Trip in Fashion. They found a platform to combine the word “T” and “F”
together. They used the line which both have in the word “T” and “F” then make it to one straight
line in the middle. It is simple but nice. Finally, this is what I want my company’s logo to be like.
This is a logo from Salvatone Cincontta Films. As I always think that the simple is the best so I like
the idea of using the film design on the font or logo of the company. And here they wrote their
company name right below their logo which seems like so neatly.
10. 3. Stationaries/materials
I kind of like the Stereos’ design too. In addition,
the colour is nice but it looks colourful to me.
√I like both TF’s and BlickFang’s design because
I’m more prefer the colour of black, white and
grey. In addition, it looks simple and nice.
11. Here a film company uses a clapboard as their name card. A simple graphic, yet it speaks
immediately about who they are and what they do.
√Here they changed the orientation from horizontal to vertical. Besides, adding patterning around
the edges can make a simple design more complex. They also added graphics which can represent
their company.
12. Here is a name card which they using transparency.
13. The four name card above have a thing in common. The simple front and back looks clean and
professional.
The idea of our company’s name card:
We choose the name card which changing the orientation from horizontal to vertical. We think that
it looks a bit special and neatly than usual.
17. √The design of this is similar to the second one which is River Film. The websites are both neatly
placed. For example, there is a colour or picture base below the content pages. But River Film is a
little bit colourful than this. Since I like mostly black, white and grey colour, I’ll more prefer the
design of Reservoir Productions.
19. √Lastly, this is a website of Amazing Studios. It is also similar to the website of River Film and
Reservoir Productions. What make it different is the content of this website. It contains more
information than the two before.
The idea for our company’s website:
I’ll use the design of Reservoir Productions which is mostly black and white or even grey colour.
I’ll first use a black colour as the base colour and create a box in front of the base and write down
all the content inside the box. Therefore, I’ll use the content of Amazing Studios which they have
the icon for every information.
20. 1.3 Company Profile: Team Members’ Testimonial Videos Samples…
2. Storyboard: Dreamland production house
21. 1. Outdoor Background
This is obviously with an outdoor background which you can see like he is surrounding by a green
environment which full of leaves. This will looks fresh for the audience’s eyes. And one thing that
important is you need to put your name and your position so that audience are clear that who you
are.
This is also you can see he is interviewing at the outdoor area. But the background not looking so
good than the first one.
22. 2. Indoor Background
This is definitely at an indoor environment which the background is book shelf and all that. I quite
like this kind of background.
This is also an indoor interviewing but the background looking a little bit messy and dark.
23. This is an interview with a mirror background. They try a different thing as using the mirror for the
background but it looks a bit confusing so it is a no.
√They used some editing softwares and computers as they background. I’ll choose this because it
seems like related to the industry.
24. Assignment 1: Final Learning Outcome – Conclusions Statements
(What we learnt in this Assignment 1)
1. We truly understand the progress before you start to have your own company in Film and TV
career or even any other career.
2. We also get to know the issues of starting your own company which is you really have to start to
analyse and do everything like research and all that by your own. You have to start from nothing
until you get your own company.
3. First thing first, you’ll have to think of a name, logo that is relevant to what your company will
do.
25. STAGE 2: CREATIVITY
2.1 Company – 1. Name, 2. Logos/Logotypes, & 3. Stationaries/materials Samples…
1. Name
We named our company as DREAMLAND PRODUCTION HOUSE. We want the people
or clients that come over our company can dream what they want to dream through our works. The
colour of the word will be white while the strips that on the film will be black.
26. 2. Logos/Logotypes
This is a combination of word “D” and “L” which represent our company’s name, Dreamland. In
addition, there is one film which located between the word “D” and “L” which I think people can
recognize and get some idea of what kind of the company is after seeing it.
28. 3. Stationaries/materials
We used vertical for our name card and also we added some design at the edge of the name card to
make it feels like film. We will be placing our company name and logo at the front page, meanwhile
the back page will be a smaller logo at the top and all information will be right below the logo.
30. 2.2 Company Profile: Websites (Production House) Samples…
This is our homepage with our company name up there.
This is our page “about us” which will be writing all information of our company.
31. This page will be showing all our works.
And here we will explain what we do in the company.
32. Here is the profile of our team member.
Lastly, we have a page for contact us.
33. STAGE 3: EXECUTION
3.1 Company – 1. Name, 2. Logos/Logotypes, & 3. Stationaries/materials Samples…
1. Name
2. Logos/Logotypes
