1. MACME Multi Author Cross Media Ecosystem

2. TEXT AUDIO VIDEO 3D IMAGES COORDINATES REALTIME DATA DATABASES WEB MOBILE APP QRCodes AUGMENTED REALITY LOCATION BASED MEDIA PAPER PUBLICATIONS

3. MULTIPLE AUTHORS can produce CROSS MEDIA CONTENT and EASILY DISSEMINATE IT ON MULTIPLE CHANNELS

4. SOME SCENARIOS

5. PAPER PUBLICATION (ex.: book, magazine...) Using MACME paper publication goes on ePub (ebook readers), PDF (printing, browsing), and XHTML (for further layout on XPRESS, InDesign, Scribus...) Your book/magazine can include, directly on paper: VIDEOS, SOUNDS, INTERACTIVE MAPS, INFOAESTHETIC REPRESENTATIONS, LIVE DATABASES, SOCIAL NETWORK AGGREGATION, REALTIME INTERACTION cross media content is generated on paper automatically by MACME under the form of QRCODES and Augmented Reality Markers

6. EXAMPLE REFF BOOK A book of a fake institution in Italy: multiple authors engage the possibility to reinvent reality through a “fake”. The MACME platform is created and is used to assemble the book, disseminating information about alternative cultural policies, critical practices and the opportunities for autonomous reinvention of reality http://www.romaeuropa.org

7. DISSEMINATE INFORMATION GEOGRAPHICALLY Information can be disseminated across spaces, architectures, cities. MACME can be used to: create MAPS that are accessible by web/mobile and directly in places using STICKERS WITH QRCODES AUGMENTED REALITY

8. EXAMPLE UBIQUITOUS BORORO Together with prof. Massimo Canevacci, an Augmented Reality system is used with the Bororo population living in Mato Grosso, Brazil. The system was used as an experiment to go beyond Anthropological writing, creating an environment in which multiple voices autonomously express. UBIQUITOUS BORORO has been used to represent the political claims of the Bororo population by completely covering the governmental buildings in Brasilia with QRCodes and Augmented Reality. http://www.fakepress.it

9. OBJECTS AND BODIES CAN BECOME VECTORS OF INFORMATION QRCODES and AUGMENTED REALITY MARKERS can be used to transform objects, clothes and other things into instruments for information and interaction .

10. EXAMPLE REFF AR DRUG An Augmented Reality Drug is produced by FakePress under the form of a fake pill box. The drug contains extensive Information about critical technological practices that can be used to promote free and autonomous forms of expression and information. The information is produced by creating QRCodes using the MACME platform and creating a box of medicine as a “cure” for society. The pill box has been disseminated in dozens of supermarkets In multiple cities using shopdropping techniques. http://www.youtube.com/watch?v=SXaoPPkpqUo

11. BECOME AN UBIQUITOUS MEDIA BROADCASTING STATION AUTONOMOUSLY DISSEMINATE MEDIA ALL AROUND YOU USING WIRELESS-BASED TECHNOLOGIES.

12. EXAMPLE BLUETOOTH WARS A live Linux distribution designed to be put into a backpack, transforming you into a mobile multimedia broadcasting station with legs. Transmit media in realtime to the people around you, on their mobile phones, at 10-100 meters radius. Or collaborate with other people forming media barricades (10 people = 1 linear km of autonomous multimedia broadcasting, filling entire urban areas). Or leave your laptop with Bluetooth Wars inside a car parked in a strategic location and you immediately have a tactical media broadcasting station. http://www.slideshare.net/xdxd/bluetooth-wars

13. REMIX THE WORLD! REINVENT REALITY! THE WORLD IS ENCODED AND ENCODING THE WORLD (SPACE, TIME, ACTIVITIES, PRACTICES, ROLES, GENDERS...) IS THE MAIN TOOL TO ENACT POWER. THESE TECHNOLOGIES AND PRACTICES ALLOW FOR CREATION OF ADDITIONAL LAYERS OF INFORMATION ON “ORDINARY” REALITY . THESE TECHNOLOGIES ARE PROGRESSIVELY BEING USED IN THE MIGRATION OF HUMANITY INTO THE HYBRID SPACE/TIME THAT SITS ACROSS OUR ANALOG AND DIGITAL LIVES . OUR RELATIONSHIPS, CITIZENSHIPS, ECONOMIES, POLITICS AND ACTIVITIES PROGRESSIVELY SHIFT TO NETWORKED PRACTICES, AND NETWORKS EXIT COMPUTER SCREENS AND FLUIDLY MERGE TO THE WORLD. APPROPRIATING THESE TECHNOLOGIES , WITH OPEN, FREE, ACCESSIBLE, AUTONOMOUS SOFTWARE, HARDWARE AND PRACTICES IS A KEY FACTOR FOR OUR FREEDOMS OF EXPRESSION AND INTERPRETATION OF THE WORLD, AND TO ENACT OUR NARRATIVES ON SPACES, TIMES, BODIES .

14. NEXT STEPS

15. FakePress FakePress is promoting free, open and accessible platforms for ubiquitous communication, enabling the creation of new, autonomous practices that can be used to write on the world. Promotion takes place by enacting education practices and by providing free technological infrastructures for critical, tactical, ubiquitous communication and information.

16. NOW! workshops, support, technological scenarios collaboration practices to invent new forms of ubiquitous information and communication re-appropriation of technologies, media, formats and practices creation of internationally coordinated events in which movements learn how to use these technologies and make urban performances

17. NOW! we are creating the initial set of workshops we are creating a first event (for now: Rome, Milan, London) we are distributing software and sharing knowledge. we are supporting people in the creation of new languages, grammars, possibilities

18. JOIN! www.fakepress.it www.artisopensource.net [email_address]