A select slide-set to demonstrate information design and strategic vision.

1. 1 Used Customer Insights to Drive Product Design Decisions © 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.

2. 2 Corporate Marketing Engineering Strategy R&D Field Marketing Product Management Product Marketing Sales Finance Market Intelligence Competitive Intelligence Product Marketing & Management operate closely and interact with different roles Product Marketing and Product Management are more tightly aligned than initially imagined—the two roles work in close coordination to bring products and services to market.

3. 3 While some role responsibilities differ, there is considerable overlap

4. 4 Designed Strategy To Maximize Marketing ROI © 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.

6. Market-driven: Major narratives, a subset of overall research agenda

7. Defined through partnership: Research, Marketing, PR

8. Unique: Each theme/special topic will have a plan optimally suited to the nature of the content

9. Measured: Every execution will have a success metric to drive evaluation market impact Q1 Q2 Q3 Q4 Predicts IT & Economy Limited channel exposure Cloud Moderate channel exposure Hype Cycles Heavy channel exposure

10. 6 Improved Webinar Program Operations to Increase Sales Conversion © 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.

12. Impact AssessmentsDisplay as ‘Warm Lead’ or ‘Contact Response’ Integrate with standard biz reporting 6. Use Data to Drive Business Automatically map attendees to territory Client Cnct 7/13/2010

14. Impact Assessments3. Attendee Data Drives Business in Real Time Automatic Attendee Data Upload Display as ‘Warm Lead’ or ‘Contact Response’ Automatically map attendees to territory Client Cnct Additional Benefits: all replay attendees captured in Client Connect, one-time registration 7/13/2010