Decisions and Actions: The April 27th Tornadoes Looking Back At How We Reacted <br />An Interactive Town Hall<br />Hosted ...
 WelcomeDr. John Scala<br />WGAL-TV Lancaster/Lebanon/Harrisburg PA<br />Private Weather Consultant<br />First On Air Stor...
Weather Trivia: What’s This Radar Feature?<br />Comma Head <br />Hook Echo<br />Gravity Wave<br />Tropical Wave<br />Hail ...
Weather Trivia: What’s This Cloud?<br />Tail Cloud<br />Shelf Cloud<br />Wall Cloud <br />Funnel Cloud<br />
Weather Trivia: What Am I?<br />This weather alert means conditions are favorable for tornadoes and you should monitor con...
Tonight’s Agenda<br />
Decisions and Actions: The April 27th Tornadoes Looking Back At How We Reacted <br />An Interactive Town Hall<br />Hosted ...
Tonight’s Facilitators <br />Dr. Laura Myers, <br />Mississippi State University<br />Kim Klockow,<br />The University of ...
Tonight’s Panel<br />Jim Stefkovich, NWS Birmingham<br />Eric Jones, Emergency Manager <br />Jerry Tracey, WVTM Birmingham...
Tonight’s Focus Group<br />Member 1<br />Member 2<br />Member 3<br />Member 4<br />Member 5<br />Member 6<br />Member 7<br...
A Few Guidelines <br />If you were affected by severe weather on April 27th, we want you to fix on the most significant st...
Receiving Warnings<br />
Typically How Do You Receive Your Warnings While You Are Awake? <br />(Choose all that apply)<br />NOAA Weatheradio<br />O...
Typically How Do You Receive Your Warnings After Going to Sleep? <br />I Don’t Have a Method That Wakes Me<br />NOAA Weath...
Did You Own A NOAA Weatheradio on April 27th?<br />No: But I Have Since <br />No: Can’t Afford One <br />No: Don’t Have Re...
If You Don’t Use Your Weatheradio, Is There a Reason? <br />Goes Off Too Often <br />Don’t Understand How to Program My Co...
Peak Tornado Season in Alabama is March/April, with a Secondary Season in the Fall…<br />Do You Pay More Attention to Even...
Do You Feel Any of These Statements Apply to You? <br />Our Community is Protected from Tornadoes by Terrain/Water <br />T...
On Average, How Many Tornadoes Would You Say Hit Your County Each Year? <br />0<br />1-2<br />3-4<br />5-6<br />More than ...
On Average, How Many Tornado Warnings Are Issued For Your Residence Location Each Year?<br />0<br />1-3<br />4-6<br />6-10...
On Average, How Many Tornado Warnings Are Issued For Your Residence Location Each Year?<br />0<br />1-3<br />4-6<br />6-10...
Looking Back Wednesday, April 27, 2011<br />
Severe Weather is a Frequent Occurrence in Alabama…<br />What Was Your Experience Before 4/27?<br />Had Never Personally E...
When Did You Become Aware of the Forecast for Bad Weather for Wednesday 4/27?<br />Prior to the Weekend Before (5+ Days)<b...
Were You Aware That Predictions Were That This Was Going to be an Unusually Severe Event?<br />Yes<br />No<br />
You Started Taking Preliminary Precautions (Changed Plans, Cleaned Out Shelter, Stocked Supplies, etc.):  <br />In Days Le...
How Did the Morning Storms Affect Your Perception of the Severe Weather Forecasted for the Afternoon?<br />They Did Not Af...
Where Were You When Your Main Severe Weather Was Closest to You?<br />At Home <br />At Work <br />At School <br />In Car o...
Who Was With You When the Storms Struck Your Area? <br />No one <br />Family, Including Children <br />Family, No Children...
Did You Rely on Local Television to Follow the Severe Weather?<br />Yes: One Station<br />Yes: Multiple Stations (Switched...
If You Came Under A Tornado Warning, How Did You First Hear of It?<br />Siren <br />Television/Commercial Radio (AM/FM) <b...
Did Sirens Sound in Your Area?<br />Yes<br />Don’t Know, Didn’t Hear Them <br />No <br />Don’t Recall <br />
Do You Rely on Sirens to Signal A Severe Weather Threat?<br />Yes<br />No: Don’t Have Them in My Area<br />No: Can’t Hear ...
What Was Your Immediate Reaction to the Tornado Warning? <br />Checked the Sky <br />Turned to Another Source to Confirm<b...
What Sources Did You Use to Confirm the Threat?<br />Check All That Apply:<br />Television  Broadcasts <br />Commercial Ra...
Were All of Your Weather Sources Communicating the Same Message? <br />Yes: All Were Saying the Same Thing<br />No, Some S...
What Information Is Most Important To You In Interpreting Your Risk?<br />Severity Of the Storm<br />Proximity/Path of the...
How Important Is Visual Confirmation  of the Storm in Prompting You to Take Protective Action? <br />Not Important <br />S...
What Television Indicator Is Most Helpful To You in Evaluating Your Risk?<br />Seeing the Past Motion of the Storm on Rada...
How Confident Were You in Your Understanding of the Warning Information You Were Hearing? <br />Extremely Confident <br />...
On 4/27, How Confident Were You Of Your Ability to Take Appropriate Action?<br />Not Confident at All <br />Not Very Confi...
On April 27th, Did You Already Have a Tornado Safety Plan?<br />No: And I Still Don’t<br />No: But I Do Now <br />No: But ...
Had You Discussed Your Tornado Plan With Your Children Before 4/27?<br />Don’t Have Children at Home<br />No: We Had Not D...
If You Had a Plan, But Didn’t Follow It, Why Didn’t You? <br />I Was in an Unfamiliar Place and Was Unaware of What to Do<...
If You Were Asked What the Primary Choices For Protective Action Should Be, What Would You Say (Check All)<br />Interior H...
Did You Ever Take Protective Action?<br />Yes<br />No: “Warnings Happen All the Time”<br />No: “Tornadoes Don’t Hit My Are...
If Yes, When Did You Do So? <br />When I Received the Tornado Warning <br />When the TV Weatherperson Called Out My Commun...
What Protective Action Did You Take?<br />None<br />Basement <br />Bathroom, Closet, Hallway or Small Room <br />Went to S...
On 4/27, Did You Have Access to a Below Ground or Reinforced Storm Shelter?<br />No<br />Yes: Inside Home <br />Yes: Outsi...
Did Environmental Clues Cause You to Take Protective Action?<br />No, Environmental Clues Didn’t Play Role in Decision<br ...
How Much Time Was There Between Hearing the Warning and the Storm’s Arrival?<br />No Warning <br />Less Than 5 Minutes <br...
Do You Feel That You Had Enough Time to Take Protective Action?<br />Yes<br />No <br />
How Much Time Do You Need After Hearing a Warning to Take Proper Protective Action?<br />Less Than 5 Minutes <br />6-10 Mi...
Can There Be Too Much Time Between a Warning and the Actual Storm?  <br />No, the More Warning the Better <br />Yes, More ...
Did You Live in a Mobile Home on 4/27?<br />No <br />Yes <br />
If Yes, Did You Leave Mobile Home Before Storm Struck Your Area?  <br />No<br />Yes: When I Heard the Tornado Warning<br /...
Will You Act Differently Next Time There is a Tornado Warning?<br />No <br />Yes: Take Protective Action Sooner <br />Yes:...
Looking Forward<br />
In Your Opinion, Are There Too Many Tornado Warnings?<br />No, I Want to be Warned Any Time There is a Potential Threat of...
What Are Your Thoughts On Storm Based Warnings (Polygons)?<br />I like them, they are more precise<br />I like the old cou...
When a Tornado Warning is Issued for Your Location, What’s Your Expectation?<br />That a Tornado Will NEARLY ALWAYS Occur ...
The National False Alarm Rate for Tornado Warnings is 76%<br />But 70% of All Tornadoes Are Warned For…Would you Like to:<...
FOCUS GROUP: How Can the Warning System Be Made Better? <br />Idea 1 <br />Idea 2<br />Idea 3<br />Idea 4<br />Idea 5 <br ...
Thank You! <br />
Extra Slides<br />
What County Do You Live In?<br />Tuscaloosa/Jefferson/St. Clair/Calhoun/Cherokee<br />Marion/Franklin/Lawrence <br />Walke...
What Made You Pick the Primary Station You Watched?<br />Trust that meteorologist more <br />One station covered my area m...
What Made You Switch to Another Channel?<br />Get more information<br />My area was not being mentioned<br />Another was s...
If Yes, What Made You Take Protective Action?<br />Seriousness of warning information<br />Proximity of the storm <br />He...
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NWA Societal Impacts Town Hall Slide Deck

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The local organizing committee for the National Weather Service Annual Meeting in Birmingham is doing a Societal Impacts Town Hall on Tuesday evening, October 18th at the convention hotel. I hope you will be there. We will have a demographically selected group of 200 Central Alabamians in the audience that night with hand held clickers and the Turning Point audience response system. There will be a focus group of 10 of those respondents on the stage. Dr. Laura Myers from Mississippi State University and our own Kim Klockow will lead the group in a two hour feedback session on how residents got the warnings on April 27th, comprehended their meaning, personalized them and reacted. Dr. John Scala will moderate the entire event.

The committee would like to get your input on the questions that will be used that night. Please be a part of this unique opportunity to get real time feedback that night by sharing your expertise in this area. We will look forward to hearing what you have to add.

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  • Kim Klokow says that Alabamians are some of the most weather savvy
  • Kim Klokow says that Alabamians are some of the most weather savvy
  • Kim Klokow says that Alabamians are some of the most weather savvy
  • Need more myths here…
  • Excellent opportunity to quiz the panelists about their perceptions of good lead time: Large Venue, Educator, Hospital Administrator
  • BMX POD in 2011 so far is .850, FAR is .616.
  • Ask question of focus group. Answers are loaded for the Audience Respondents then polled…
  • NWA Societal Impacts Town Hall Slide Deck

    1. 1. Decisions and Actions: The April 27th Tornadoes Looking Back At How We Reacted <br />An Interactive Town Hall<br />Hosted by the <br />National Weather Association <br />
    2. 2. WelcomeDr. John Scala<br />WGAL-TV Lancaster/Lebanon/Harrisburg PA<br />Private Weather Consultant<br />First On Air Storm Analyst <br />The Weather Channel<br />2008 NWA President<br />
    3. 3. Weather Trivia: What’s This Radar Feature?<br />Comma Head <br />Hook Echo<br />Gravity Wave<br />Tropical Wave<br />Hail Spike<br />Velocity Couplet<br />
    4. 4. Weather Trivia: What’s This Cloud?<br />Tail Cloud<br />Shelf Cloud<br />Wall Cloud <br />Funnel Cloud<br />
    5. 5. Weather Trivia: What Am I?<br />This weather alert means conditions are favorable for tornadoes and you should monitor conditions and keep an eye to the sky<br />Tornado Watch<br />Tornado Warning<br />Slight Risk <br />
    6. 6. Tonight’s Agenda<br />
    7. 7. Decisions and Actions: The April 27th Tornadoes Looking Back At How We Reacted <br />An Interactive Town Hall<br />Hosted by the <br />National Weather Association <br />
    8. 8. Tonight’s Facilitators <br />Dr. Laura Myers, <br />Mississippi State University<br />Kim Klockow,<br />The University of Oklahoma<br />
    9. 9. Tonight’s Panel<br />Jim Stefkovich, NWS Birmingham<br />Eric Jones, Emergency Manager <br />Jerry Tracey, WVTM Birmingham <br />Janet Teer, DCH Regional Medical Center<br />Dr. Suzanne Freeman, Trussville City Schools<br />Big Box Store Manager <br />Jonathan Nelson, Birmingham Barons<br />
    10. 10. Tonight’s Focus Group<br />Member 1<br />Member 2<br />Member 3<br />Member 4<br />Member 5<br />Member 6<br />Member 7<br />Member 8<br />Member 9<br />Member 10<br />
    11. 11. A Few Guidelines <br />If you were affected by severe weather on April 27th, we want you to fix on the most significant storm for you and your community. <br />As you answer questions, think about that storm. <br />
    12. 12. Receiving Warnings<br />
    13. 13. Typically How Do You Receive Your Warnings While You Are Awake? <br />(Choose all that apply)<br />NOAA Weatheradio<br />Outdoor Sirens <br />Television Broadcasts<br />Commercial Radio Broadcasts <br />Email/Twitter/Internet/Smartphone<br />Calling System (WeatherCall/Notify) <br />Personal Observations of Sky <br />Messages from Family/Friends <br />
    14. 14. Typically How Do You Receive Your Warnings After Going to Sleep? <br />I Don’t Have a Method That Wakes Me<br />NOAA Weatheradio<br />Siren <br />Smartphone<br />Calling System (WeatherCall/Notify) <br />
    15. 15. Did You Own A NOAA Weatheradio on April 27th?<br />No: But I Have Since <br />No: Can’t Afford One <br />No: Don’t Have Reception in My Area <br />No: They Are Too Complicated to Use <br />No: They Go Off Too Often <br />Yes, But I Did Not Use it That Day <br />Yes, And I Relied on it That Day <br />Yes, But the Transmitter Was Out of Service <br />Yes, But the Electricity Was Out/No Battery <br />
    16. 16. If You Don’t Use Your Weatheradio, Is There a Reason? <br />Goes Off Too Often <br />Don’t Understand How to Program My Counties Into It<br />It Warns Me for Storms That Are Not Near My Location<br />Reception Is Not Good<br />Forget To Turn It On<br />
    17. 17. Peak Tornado Season in Alabama is March/April, with a Secondary Season in the Fall…<br />Do You Pay More Attention to Events During the “Tornado Seasons”?<br />Yes, I am More Aware During the Primary and Secondary “Tornado Seasons”<br />No, I Treat All Potential Tornado Events With he Same Priority<br />
    18. 18. Do You Feel Any of These Statements Apply to You? <br />Our Community is Protected from Tornadoes by Terrain/Water <br />Tornadoes Always Go Around Us <br />
    19. 19. On Average, How Many Tornadoes Would You Say Hit Your County Each Year? <br />0<br />1-2<br />3-4<br />5-6<br />More than 6<br />
    20. 20. On Average, How Many Tornado Warnings Are Issued For Your Residence Location Each Year?<br />0<br />1-3<br />4-6<br />6-10<br />More than 10<br />
    21. 21. On Average, How Many Tornado Warnings Are Issued For Your Residence Location Each Year?<br />0<br />1-3<br />4-6<br />6-10<br />More than 10<br />
    22. 22. Looking Back Wednesday, April 27, 2011<br />
    23. 23. Severe Weather is a Frequent Occurrence in Alabama…<br />What Was Your Experience Before 4/27?<br />Had Never Personally Experienced Damaging Weather Before<br />Had Experienced Minor Damage from Severe Weather <br />Had Experienced a Tornado, But Only Minor Damage <br />Had Experienced Major Damage from a Tornado <br />Had Suffered Injury in a Tornado <br />
    24. 24. When Did You Become Aware of the Forecast for Bad Weather for Wednesday 4/27?<br />Prior to the Weekend Before (5+ Days)<br />The Weekend Before (3-4 Days) <br />Monday/Tuesday (1-2 Days Before)<br />Earlier on Wednesday, April 27th<br />Was Not Aware Until Storms Struck <br />I Don’t Recall <br />
    25. 25. Were You Aware That Predictions Were That This Was Going to be an Unusually Severe Event?<br />Yes<br />No<br />
    26. 26. You Started Taking Preliminary Precautions (Changed Plans, Cleaned Out Shelter, Stocked Supplies, etc.): <br />In Days Leading Up To Event <br />That Morning <br />When Tornado Watch Was Issued <br />When Storms Approached My Area<br />When Warning Was Issued <br />Didn’t Take Preliminary Precautions<br />
    27. 27. How Did the Morning Storms Affect Your Perception of the Severe Weather Forecasted for the Afternoon?<br />They Did Not Affect My Perception of the Danger<br />Made Me More Aware of the Potential Danger<br />Thought the Early Storms Were the Main Event<br />Thought the Early Storms Would Keep the Afternoon Storms From Being as Severe <br />Damage/Power Outages from Early Storms Made Me Unaware of the Afternoon Threat<br />
    28. 28. Where Were You When Your Main Severe Weather Was Closest to You?<br />At Home <br />At Work <br />At School <br />In Car or Other Vehicle <br />In a Business Other Than Work <br />Outside <br />
    29. 29. Who Was With You When the Storms Struck Your Area? <br />No one <br />Family, Including Children <br />Family, No Children <br />Friends<br />Strangers <br />Co-Workers <br />
    30. 30. Did You Rely on Local Television to Follow the Severe Weather?<br />Yes: One Station<br />Yes: Multiple Stations (Switched Channel)<br />No: Power Was Out <br />No: Cable/Satellite Was Out <br />No: Relied on Another Source <br />No: Was Not Following Weather on TV<br />
    31. 31. If You Came Under A Tornado Warning, How Did You First Hear of It?<br />Siren <br />Television/Commercial Radio (AM/FM) <br />NOAA Weatheradio<br />Internet Website/Social Media <br />Friend or Family <br />Did Not Hear the Warning <br />
    32. 32. Did Sirens Sound in Your Area?<br />Yes<br />Don’t Know, Didn’t Hear Them <br />No <br />Don’t Recall <br />
    33. 33. Do You Rely on Sirens to Signal A Severe Weather Threat?<br />Yes<br />No: Don’t Have Them in My Area<br />No: Can’t Hear them Indoors <br />No: Don’t Understand Siren Policies in My Area<br />Don’t Recall <br />
    34. 34. What Was Your Immediate Reaction to the Tornado Warning? <br />Checked the Sky <br />Turned to Another Source to Confirm<br />Called Someone to Alert Them <br />Immediately Took Protective Action <br />Nothing, Warnings Happen All the Time<br />Waited for More Information <br />
    35. 35. What Sources Did You Use to Confirm the Threat?<br />Check All That Apply:<br />Television Broadcasts <br />Commercial Radio Broadcasts<br />Internet <br />Social Media <br />NOAA Weatheradio<br />Message From Friend or Family <br />Personal Observation <br />Other <br />
    36. 36. Were All of Your Weather Sources Communicating the Same Message? <br />Yes: All Were Saying the Same Thing<br />No, Some Sources Gave Conflicting Information<br />
    37. 37. What Information Is Most Important To You In Interpreting Your Risk?<br />Severity Of the Storm<br />Proximity/Path of the Storm <br />Potential Danger Posed by the Storm<br />Suggested Protective Actions <br />Hearing Specific Geographic Locations<br />
    38. 38. How Important Is Visual Confirmation of the Storm in Prompting You to Take Protective Action? <br />Not Important <br />Somewhat Important <br />Important <br />Very Important <br />
    39. 39. What Television Indicator Is Most Helpful To You in Evaluating Your Risk?<br />Seeing the Past Motion of the Storm on Radar <br />Seeing the Projected Track on Radar <br />Seeing Live Video of Tornado <br />Hearing Significant Damage Reports<br />Seeing News Footage of Damage <br />The Urgency in the Broadcaster’s Voice<br />Wall to Wall Coverage of the Event <br />
    40. 40. How Confident Were You in Your Understanding of the Warning Information You Were Hearing? <br />Extremely Confident <br />Moderately Confident <br />Somewhat Confident <br />Not very Confident <br />Not Confident at All <br />Unsure <br />
    41. 41. On 4/27, How Confident Were You Of Your Ability to Take Appropriate Action?<br />Not Confident at All <br />Not Very Confident <br />Somewhat Confident <br />Very Confident <br />
    42. 42. On April 27th, Did You Already Have a Tornado Safety Plan?<br />No: And I Still Don’t<br />No: But I Do Now <br />No: But I Am Going to Develop One <br />Yes: But I Did Not Follow It <br />Yes: And I Did Follow It <br />
    43. 43. Had You Discussed Your Tornado Plan With Your Children Before 4/27?<br />Don’t Have Children at Home<br />No: We Had Not Discussed It <br />Yes: We Had Discussed It <br />Yes: And We Reviewed It Periodically<br />
    44. 44. If You Had a Plan, But Didn’t Follow It, Why Didn’t You? <br />I Was in an Unfamiliar Place and Was Unaware of What to Do<br />The Storms Never Were Close Enough to Warrant It <br />I Was Not Aware of the Threat <br />Not Applicable <br />
    45. 45. If You Were Asked What the Primary Choices For Protective Action Should Be, What Would You Say (Check All)<br />Interior Hallway <br />Basement <br />Highway Overpass<br />Bathroom <br />Storm Shelter <br />Ditch or Ravine <br />Small room, lowest floor, middle of house <br />Safe Room <br />Designated Shelter Area <br />
    46. 46. Did You Ever Take Protective Action?<br />Yes<br />No: “Warnings Happen All the Time”<br />No: “Tornadoes Don’t Hit My Area” <br />No: Had No Viable Shelter Options<br />No: “If It’s My Time to Go, It’s My Time”<br />No: Pets, Age, Health, Physical Disability, or Lack of Transportation<br />No: Didn’t Think it Would Happen to Me<br />No: Didn’t Know What to Do<br />No: I Don’t Know Why<br />
    47. 47. If Yes, When Did You Do So? <br />When I Received the Tornado Warning <br />When the TV Weatherperson Called Out My Community <br />When Someone Called Me and Told Me to Take Shelter <br />When Radar Showed the Storm Within a Certain Distance From My Community <br />When I Saw Environmental Clues (Clouds, Wind, Hail, Seeing Tornado, Debris)<br />When a Police Car Came Around With Siren/Bullhorn<br />When Siren Sounded <br />When Heard There Was a Confirmed Tornado On the Ground <br />
    48. 48. What Protective Action Did You Take?<br />None<br />Basement <br />Bathroom, Closet, Hallway or Small Room <br />Went to Sturdier Structure <br />Went to Storm Shelter or Designated Shelter Area<br />Fled in Car <br />
    49. 49. On 4/27, Did You Have Access to a Below Ground or Reinforced Storm Shelter?<br />No<br />Yes: Inside Home <br />Yes: Outside Home <br />Yes: Next Door <br />Yes: Down Street <br />Yes: In Community <br />
    50. 50. Did Environmental Clues Cause You to Take Protective Action?<br />No, Environmental Clues Didn’t Play Role in Decision<br />Yes: Falling Debris <br />Yes: Unusual Clouds/Lightning/Thunder<br />Yes: Large Hail<br />Yes: Strong Wind<br />Yes: Hearing a Roar/Seeing the Funnel <br />
    51. 51. How Much Time Was There Between Hearing the Warning and the Storm’s Arrival?<br />No Warning <br />Less Than 5 Minutes <br />5-10 Minutes <br />11-15 Minutes <br />16-30 Minutes <br />31+ Minutes <br />
    52. 52. Do You Feel That You Had Enough Time to Take Protective Action?<br />Yes<br />No <br />
    53. 53. How Much Time Do You Need After Hearing a Warning to Take Proper Protective Action?<br />Less Than 5 Minutes <br />6-10 Minutes <br />11-30 Minutes <br />More Than 30 Minutes <br />
    54. 54. Can There Be Too Much Time Between a Warning and the Actual Storm? <br />No, the More Warning the Better <br />Yes, More Than 15 Minutes is Too Much<br />Yes, More Than 30 Minutes is Too Much<br />Yes, More Than 1 Hour is Too Much<br />
    55. 55. Did You Live in a Mobile Home on 4/27?<br />No <br />Yes <br />
    56. 56. If Yes, Did You Leave Mobile Home Before Storm Struck Your Area? <br />No<br />Yes: When I Heard the Tornado Warning<br />Yes: When I Saw Storms on Radar, But Before the Warning was Issued<br />Yes: Between the Tornado Watch and When Storms Started Moving My Way<br />Yes: Only When I Saw Evidence of the Approaching Storm <br />Not Applicable <br />
    57. 57. Will You Act Differently Next Time There is a Tornado Warning?<br />No <br />Yes: Take Protective Action Sooner <br />Yes: Take a Different Protective Action<br />Yes: Seek Information Sooner<br />Yes: Have Better Sources of Information<br />Yes: Execute a Safety Plan That I Did Not Have Previously<br />
    58. 58. Looking Forward<br />
    59. 59. In Your Opinion, Are There Too Many Tornado Warnings?<br />No, I Want to be Warned Any Time There is a Potential Threat of a Tornado. <br />Yes, Tornado Warnings are Issued For Too Many Marginal Events.<br />Yes, Perhaps There Should be a Different Alert For Radar Indicated Tornadoes <br />Yes, Tornado Warnings Should Only Be Issued When A Tornado Is On The Ground<br />
    60. 60. What Are Your Thoughts On Storm Based Warnings (Polygons)?<br />I like them, they are more precise<br />I like the old county based warnings better, they are less confusing<br />I don’t have a way to access them, so they are irrelevant <br />I have never seen this<br />
    61. 61. When a Tornado Warning is Issued for Your Location, What’s Your Expectation?<br />That a Tornado Will NEARLY ALWAYS Occur in the Warned Area<br />That a Tornado Will SOMETIMES NOT OCCUR in the Warned Area<br />That a Tornado Usually Doesn’t Occur When Warnings are Issued<br />
    62. 62. The National False Alarm Rate for Tornado Warnings is 76%<br />But 70% of All Tornadoes Are Warned For…Would you Like to:<br />Leave it as is<br />Have a Lower False Alarm Rate, at the Expense of More Unwarned Tornadoes?<br />Have a Higher False Alarm Rate and Catch Even More Tornadoes With Warnings? <br />
    63. 63. FOCUS GROUP: How Can the Warning System Be Made Better? <br />Idea 1 <br />Idea 2<br />Idea 3<br />Idea 4<br />Idea 5 <br />Idea 6<br />
    64. 64. Thank You! <br />
    65. 65. Extra Slides<br />
    66. 66. What County Do You Live In?<br />Tuscaloosa/Jefferson/St. Clair/Calhoun/Cherokee<br />Marion/Franklin/Lawrence <br />Walker/Cullman/Blount<br />Marshall /DeKalb/Jackson <br />Other <br />I Don’t Know <br />
    67. 67. What Made You Pick the Primary Station You Watched?<br />Trust that meteorologist more <br />One station covered my area more specifically <br />One station showed more video <br />One station showed more radar loops <br />One station showed maps with the track displayed <br />
    68. 68. What Made You Switch to Another Channel?<br />Get more information<br />My area was not being mentioned<br />Another was showing live video <br />Someone told me to turn to another station<br />One station was not showing radar enough <br />
    69. 69. If Yes, What Made You Take Protective Action?<br />Seriousness of warning information<br />Proximity of the storm <br />Hearing the sirens<br />Hearing that a tornado was doing damage<br />Environmental clues (clouds, debris)<br />

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