These slides will cover a detailed overview of designing a perfect UX for email marketing. Here is the quick glance of the presentation content: 1. UX principles for email marketing. 2. Design system for email marketing. 3. Design modules for email marketing. 4. Best practices for better user experience in email marketing. UX trends for email marketing

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UX Design for Email
Marketing

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What is UX for email?
User experience focuses on improving the quality
of the user’s interaction based on what they need.

3. What we are going to cover:
1. UX principles for email marketing.
2. Design system for email marketing.
3. Design modules for email marketing.
4. Best practices for better user
experience in email marketing.
5. UX trends in email marketing.

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UX Principles
1. Valuable
2. Usable
3. Findable
4. Useful
5. Credible
6. Desirable
7. Accessible

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Design System for Email
Design system is a collection of reusable components,
guided by standards that can be assembled together
to build any number of applications/emails.

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Components of a Design System:
● Color palette
● Brand guidelines
● Standard design
layouts
● Fonts
● Button styles
● Navigations
● CTA buttons

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Color schemes used in email design:
● Achromatic
● Monochromatic
● Analogous
● Complementary

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Brand Guidelines:
Brand guidelines are the brand book, guide or rules that
clearly define how your brand works.
It includes basic information like brand vision,
history, mission, brand personality, color palette,
design layout and copywriting style.

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Brand archetypes

12. Brand Personality spectrum

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Standard design layout

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Design Modules for Email
1. Header module
2. Action module
3. Information module

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Header Module
Header module consists of all the elements that
comes to the reader’s mind before anything else.
It could be a message that solves the reader's
problem, or a brand’s logo and its taglines

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Action Module
The section of emails that contain call-to-action like
, “offers”, “book meetings”, “read more”, “get
directions” and “rate us now” come under action
module.

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Information Module
The section of emails that serve as an aid to the user by
offering information.
For example, “faq”, “live support details”, “what to do
next”, “working hours” and “resources” are some of the
CTA’s that are commonly used in an email that follows
information module.

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Best Practices for Better User Experience in
Email Design

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● Catchy Headline
● Genuine Content
● Personalization
● Video Personalization
● Use of GIF in Email
● Responsive Design

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Catchy Headline

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Genuine Content

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Personalization

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Video Personalization

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Use of GIF in Email

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Responsive Design

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UX trends in email marketing
1. Conversational Marketing - Drift Video
2. AMP for Emails
3. Usabilla for Email

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1. Conversational Marketing - Drift Video
2. AMP for Emails
3. Usabilla for Email

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Conversational marketing:
Drift allows you to embed video in an email.
When the reader clicks the video, she/he gets
redirected to an external web page where a chat
window awaits her.
At this point of time, the marketer gets notified
about the reader, and they can have a chat with
the reader.

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AMP for Emails:
With this technology users can use mobile app
functionalities in Email.
They can view live updates of stock prices, weather
updates, get personalized offers etc.
By this google technology we can turn static emails in
to dynamic ones
Here is case study of how OYO Rooms implemented
AMP for their email marketing

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Usabilla for emails
Usabilla is a tool for analysing the user
needs.
With Usabilla, an email marketer can
effectively optimize emails with the help of
right customer feedback.
Check out their video

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Check out the detailed article on UX Design for Email Marketing
here :
https://www.wowmakers.com/blog/ux-design-for-email-marketing-guide/

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