Content marketing is a long-term strategy that requires patience and consistency. As a professional SEO specialist myself, each content I worked on was a test of my patience and hard work.
So in this presentation, I will share my own experiences as a newbie content marketer and the things I learned along the way. Furthermore, I will discuss the most common mistakes that new content marketers make and the ways to avoid them.
Talks from Rikki at Digital 22 and Kristin from HubSpot.
Firstly, all the new product releases from HubSpot at Inbound 17.
Secondly, an overview of the GDD process.
Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...Khoros
74 percent of online consumers get frustrated when content is not personalised to their interests. With the data available, brands should deliver the experiences their audiences ask for across channels. Join this session to learn how you can unlock key insights to drive lasting customer loyalty.
Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by...Skyword Inc.
When you spend so much time investing in your content creation process, it can be easy to lose sight of the end goal. A successful content strategy must be able to measure it’s worth by tracking the new leads coming in, as well as audience engagement. In order to own your audience, you have to first figure out how they interact with your content. During the webinar, he will discuss key factors to content marketing success including how to:
-Define your mission statement
-Track your buyer's journey
-Identify key KPIs
Don’t just hear him speak during the webinar. Secure your seat to see him at Forward by registering for our conference from June 22nd-23rd (http://www.skyword.com/forward/).
Use the promo code 100_off to get 20% off your ticket.
Our results-oriented Content Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of premium tools & templates to help you develop a comprehensive content marketing program.
How To Transform Your Content Strategy With Our Content Marketing AssessmentInfluence and Co.
Are you a perfectionist? Or, to put it another way, are you someone who thinks that the only way to do something is the right way? If so, then you may understand how frustrating it can be to dedicate time and money toward a strategy only to find out you weren't even doing it right.
When it comes to content marketing, a lot of companies don't know it yet, but they're doing it all wrong. Without having a North Star to guide your content, it's hard to measure your ROI, and you could be focusing on the wrong kind of content to achieve your primary goal.
Talks from Rikki at Digital 22 and Kristin from HubSpot.
Firstly, all the new product releases from HubSpot at Inbound 17.
Secondly, an overview of the GDD process.
Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...Khoros
74 percent of online consumers get frustrated when content is not personalised to their interests. With the data available, brands should deliver the experiences their audiences ask for across channels. Join this session to learn how you can unlock key insights to drive lasting customer loyalty.
Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by...Skyword Inc.
When you spend so much time investing in your content creation process, it can be easy to lose sight of the end goal. A successful content strategy must be able to measure it’s worth by tracking the new leads coming in, as well as audience engagement. In order to own your audience, you have to first figure out how they interact with your content. During the webinar, he will discuss key factors to content marketing success including how to:
-Define your mission statement
-Track your buyer's journey
-Identify key KPIs
Don’t just hear him speak during the webinar. Secure your seat to see him at Forward by registering for our conference from June 22nd-23rd (http://www.skyword.com/forward/).
Use the promo code 100_off to get 20% off your ticket.
Our results-oriented Content Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of premium tools & templates to help you develop a comprehensive content marketing program.
How To Transform Your Content Strategy With Our Content Marketing AssessmentInfluence and Co.
Are you a perfectionist? Or, to put it another way, are you someone who thinks that the only way to do something is the right way? If so, then you may understand how frustrating it can be to dedicate time and money toward a strategy only to find out you weren't even doing it right.
When it comes to content marketing, a lot of companies don't know it yet, but they're doing it all wrong. Without having a North Star to guide your content, it's hard to measure your ROI, and you could be focusing on the wrong kind of content to achieve your primary goal.
Our Blogging for Business Playbook highlights our premium tool-kit of tools & templates to help you create an effective blogging marketing plan and produce engaging content to support your marketing goals. This PDF is also the course guide for our Blogging for Business Training Course, which has 2 video modules that go from fundamental concepts to advanced implementation of blogging strategy including blogging SEO.
Best Content Writing and digital marketing Services-iContent Apeksha Shah
iContent is one of the top 10 content writing service provider in India. It is an award winning company. It provides content writing, blogs, articles, PR articles and digital content.
iContent, is an online-medium where we build, create and nurture your idea in a genre of preffered brands!
We are a team of passionate and experienced content writers, search marketers, graphic designers, web developers, and advertising experts who have had their expertise in the field of Digital Marketing for quite some time.
10 recession-beating digital marketing tactics for business growthSmart Insights
Marketing agility and smarter use of digital marketing are more important than ever to future success because of the changes in consumer and business demand for services prompted by the COVID-19 pandemic and ensuing recession.
Join Dr Dave Chaffey in our free members' webinar to learn techniques to improve lead generation and sales. Dave will cover:
- Examples of practical ideas to improve digital interactions with consumers through the customer journey
- Recommendations on how to plan and prioritize these ideas
- A data-driven approach to identify and test new opportunities
Content writing and digital marketing servicesicontentsmo
Our document is presented in a reader-friendly format, blending to enhance understanding and retention. Embark on a journey of digital marketing with our comprehensive document. This is meticulously crafted to inform readers on content writing and digital marketing services.
Best Digital Marketing Courses in Nagpur has so many things which make us fall in love with the city but, apart from its beauty Nagpur has so many best colleges and educational opportunities too.
How to Transform Your Digital Marketing for Success (Webinar Slides)Pinpointe On-Demand
Marketers are constantly challenged to deliver remarkable, content-driven experiences…
Creating these experiences requires a proper understanding of how to effectively connect each marketing touchpoint through a focused and unified framework.
These slides accompany a webinar put on by Pinpointe and Linda Ford, content marketing expert and President of BB Marketing Group. They explain how to leverage a digital marketing transformation framework to guide your marketing initiatives, create connected experiences and deliver positive business outcomes.
If you'd like to see more, check out the webinar replay at http://email-marketing.pinpointe.com/webinar-how-to-transform-your-digital-marketing-ford
Marketing Posters - Fresh Spar Technologies - Manojkumar CManojkumar C
These are some top business and marketing posters that are designed by fresh spar technologies
Social Links:
Linkedin:
https://www.linkedin.com/in/manojkumar--c/
instagram:
https://www.instagram.com/manojkumar._.c/
Youtube:
https://www.youtube.com/@Manojkumar_C/
HashTags:
Fresh Spar Technologies, Spyder Templates, Fresh Spar, fresh spar technologies, manojkumar c, business, startup
digital marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
These are some top motivational posters about digital marketing posters that are designed by fresh spar technologies to create value to the society.
Social Links:
Linkedin:
https://www.linkedin.com/in/manojkumar--c/
instagram:
https://www.instagram.com/manojkumar._.c/
Youtube:
https://www.youtube.com/@Manojkumar_C/
HashTags:
These are some top motivational posters that are designed by fresh spar technologies to create value to the society
HashTags:
Fresh Spar Technologies, Spyder Templates, Fresh Spar, fresh spar technologies, manojkumar c, business, startup, mokka creators
My name is Sanne Mengede, and I’ve been working in recruitment marketing for four years here at Qreer.com. Qreer is a European technical job board that provides smart recruitment marketing solutions for companies across Europe, this means that we promote jobs all across European channels and target specifically highly-educated technical talent by using a combination of different marketing tools. My role as marketing specialist includes to support organizations in their objective to generate international exposure for their job ads and to close job vacancies through job marketing, target group marketing and employer branding.
What I noticed was that not many recruiters make active use of the marketing tools or are aware of the trend around marketing that can benefit their costs and activities within talent acquisition. Therefore, I wanted to highlight a valuable tool that can be used to attract and engage with candidates, ‘’content marketing’’. In recruiting today, not only recruiters are doing the research about candidates. 85% of job searches start at a search engine, talent is searching for a company the same way they would for example make any other purchasing decision – which is why having content is so critical.
During this webinar I will cover this topic in more detail and help you not only to understand it but also give you an idea how you can apply it.
Navigating Social Media in 2015 - Presentation (Blank Page Consulting)Danni Eickenhorst
Blank Page Consulting President Danni Eickenhorst presents this social strategy 101 - from developing your message to choosing your platform. More at www.BlankPageSTL.com.
How Aberdeen Asset Management create awareness and generate sales leads on Li...LinkedIn Europe
Live Webcast: LinkedIn's Jon Lombardo and Mathew Greenlay from Aberdeen Asset Management highlight best practice for generating leads using LinkedIn Marketing Solutions
Digital strategy and competency using online media/content and channels is mandatory for high growth companies.
Does your growth strategy include digital excellence?
Elevate your team's know-how and performance to plan and execute best performing digital experiences and campaigns - to drive more traffic, convert more prospects and improve your customer's digital experience.
As an experienced (15+ years) Digital Strategist and Educator, I deliver onsite training in the areas of Digital Marketing Strategy, Google Marketing and Content Marketing - view the course offerings.
LEARN MORE
We are an inbound marketing agency based on a lean startup and growth hacking methodology. We pride ourselves for having validated research and validated knowledge as fundamental pillars.
We create and provide integral solutions of digital content (SEO, SEM, social media, digital guidelines, web development and others) adjusting to the client’s needs and work, conditioned by research.
The Science of Content Strategy - Himani Kankaria.pdfHimani Kankaria
Himani Kankaria took a session on The Science of Content Strategy with the Botpresso Team, where she shared insights about,
- What is Content Strategy?
- What is a content strategy made up of?
- What becomes part of the content strategy apart from blogs?
- How would you prove the success of a content strategy? What KPIs to look at?
- How would you approach your content strategy for a niche which is yet to have any demand?
- When does a content strategy fail? And what makes it usually fail?
- And more
Reach out to Himani Kankaria below:
LinkedIn: https://www.linkedin.com/in/himanikankaria/
Twitter: https://twitter.com/himani_kankaria
Navigating SEO and Content Creation in the AI Era by Suyog KafleWordCamp Kathmandu
In this talk, we will explore the impact of AI on content creation and SEO. Before AI, creating content required a lot of time and effort. Now, with the help of AI, we can generate written content efficiently.
We will discuss how AI can improve Content SEO strategies and make websites more visible to users. As part of the discussion, we will also talk about the importance of AI, and know how to make quality content through AI.
Decoding the Process of Content Ideation for SEO Success By Niraj RautWordCamp Kathmandu
Decoding the Content Ideation for SEO Success” is a must-attend session for those seeking to master the intricate elements of modern SEO.
In this talk, we’ll explore the importance of topical authority, emphasizing how to become a trusted source within specific subject areas. We’ll delve into the EEAT principles, revealing how they drive search performance.
The session will further uncover strategies for creating content clusters and keyword clusters, illuminating methods for organizing related topics and keywords in a way that appeals to search engines.
Through real-life examples and actionable insights, you’ll learn how these concepts interweave to form a robust SEO strategy.
Whether you’re a seasoned SEO professional or just getting started, this session will equip you with the tools and understanding needed to elevate your content, achieve higher rankings, and succeed in the ever-evolving world of search optimization.
More Related Content
Similar to Mastering Content Planning by Mina Tamang
Our Blogging for Business Playbook highlights our premium tool-kit of tools & templates to help you create an effective blogging marketing plan and produce engaging content to support your marketing goals. This PDF is also the course guide for our Blogging for Business Training Course, which has 2 video modules that go from fundamental concepts to advanced implementation of blogging strategy including blogging SEO.
Best Content Writing and digital marketing Services-iContent Apeksha Shah
iContent is one of the top 10 content writing service provider in India. It is an award winning company. It provides content writing, blogs, articles, PR articles and digital content.
iContent, is an online-medium where we build, create and nurture your idea in a genre of preffered brands!
We are a team of passionate and experienced content writers, search marketers, graphic designers, web developers, and advertising experts who have had their expertise in the field of Digital Marketing for quite some time.
10 recession-beating digital marketing tactics for business growthSmart Insights
Marketing agility and smarter use of digital marketing are more important than ever to future success because of the changes in consumer and business demand for services prompted by the COVID-19 pandemic and ensuing recession.
Join Dr Dave Chaffey in our free members' webinar to learn techniques to improve lead generation and sales. Dave will cover:
- Examples of practical ideas to improve digital interactions with consumers through the customer journey
- Recommendations on how to plan and prioritize these ideas
- A data-driven approach to identify and test new opportunities
Content writing and digital marketing servicesicontentsmo
Our document is presented in a reader-friendly format, blending to enhance understanding and retention. Embark on a journey of digital marketing with our comprehensive document. This is meticulously crafted to inform readers on content writing and digital marketing services.
Best Digital Marketing Courses in Nagpur has so many things which make us fall in love with the city but, apart from its beauty Nagpur has so many best colleges and educational opportunities too.
How to Transform Your Digital Marketing for Success (Webinar Slides)Pinpointe On-Demand
Marketers are constantly challenged to deliver remarkable, content-driven experiences…
Creating these experiences requires a proper understanding of how to effectively connect each marketing touchpoint through a focused and unified framework.
These slides accompany a webinar put on by Pinpointe and Linda Ford, content marketing expert and President of BB Marketing Group. They explain how to leverage a digital marketing transformation framework to guide your marketing initiatives, create connected experiences and deliver positive business outcomes.
If you'd like to see more, check out the webinar replay at http://email-marketing.pinpointe.com/webinar-how-to-transform-your-digital-marketing-ford
Marketing Posters - Fresh Spar Technologies - Manojkumar CManojkumar C
These are some top business and marketing posters that are designed by fresh spar technologies
Social Links:
Linkedin:
https://www.linkedin.com/in/manojkumar--c/
instagram:
https://www.instagram.com/manojkumar._.c/
Youtube:
https://www.youtube.com/@Manojkumar_C/
HashTags:
Fresh Spar Technologies, Spyder Templates, Fresh Spar, fresh spar technologies, manojkumar c, business, startup
digital marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
These are some top motivational posters about digital marketing posters that are designed by fresh spar technologies to create value to the society.
Social Links:
Linkedin:
https://www.linkedin.com/in/manojkumar--c/
instagram:
https://www.instagram.com/manojkumar._.c/
Youtube:
https://www.youtube.com/@Manojkumar_C/
HashTags:
These are some top motivational posters that are designed by fresh spar technologies to create value to the society
HashTags:
Fresh Spar Technologies, Spyder Templates, Fresh Spar, fresh spar technologies, manojkumar c, business, startup, mokka creators
My name is Sanne Mengede, and I’ve been working in recruitment marketing for four years here at Qreer.com. Qreer is a European technical job board that provides smart recruitment marketing solutions for companies across Europe, this means that we promote jobs all across European channels and target specifically highly-educated technical talent by using a combination of different marketing tools. My role as marketing specialist includes to support organizations in their objective to generate international exposure for their job ads and to close job vacancies through job marketing, target group marketing and employer branding.
What I noticed was that not many recruiters make active use of the marketing tools or are aware of the trend around marketing that can benefit their costs and activities within talent acquisition. Therefore, I wanted to highlight a valuable tool that can be used to attract and engage with candidates, ‘’content marketing’’. In recruiting today, not only recruiters are doing the research about candidates. 85% of job searches start at a search engine, talent is searching for a company the same way they would for example make any other purchasing decision – which is why having content is so critical.
During this webinar I will cover this topic in more detail and help you not only to understand it but also give you an idea how you can apply it.
Navigating Social Media in 2015 - Presentation (Blank Page Consulting)Danni Eickenhorst
Blank Page Consulting President Danni Eickenhorst presents this social strategy 101 - from developing your message to choosing your platform. More at www.BlankPageSTL.com.
How Aberdeen Asset Management create awareness and generate sales leads on Li...LinkedIn Europe
Live Webcast: LinkedIn's Jon Lombardo and Mathew Greenlay from Aberdeen Asset Management highlight best practice for generating leads using LinkedIn Marketing Solutions
Digital strategy and competency using online media/content and channels is mandatory for high growth companies.
Does your growth strategy include digital excellence?
Elevate your team's know-how and performance to plan and execute best performing digital experiences and campaigns - to drive more traffic, convert more prospects and improve your customer's digital experience.
As an experienced (15+ years) Digital Strategist and Educator, I deliver onsite training in the areas of Digital Marketing Strategy, Google Marketing and Content Marketing - view the course offerings.
LEARN MORE
We are an inbound marketing agency based on a lean startup and growth hacking methodology. We pride ourselves for having validated research and validated knowledge as fundamental pillars.
We create and provide integral solutions of digital content (SEO, SEM, social media, digital guidelines, web development and others) adjusting to the client’s needs and work, conditioned by research.
The Science of Content Strategy - Himani Kankaria.pdfHimani Kankaria
Himani Kankaria took a session on The Science of Content Strategy with the Botpresso Team, where she shared insights about,
- What is Content Strategy?
- What is a content strategy made up of?
- What becomes part of the content strategy apart from blogs?
- How would you prove the success of a content strategy? What KPIs to look at?
- How would you approach your content strategy for a niche which is yet to have any demand?
- When does a content strategy fail? And what makes it usually fail?
- And more
Reach out to Himani Kankaria below:
LinkedIn: https://www.linkedin.com/in/himanikankaria/
Twitter: https://twitter.com/himani_kankaria
Similar to Mastering Content Planning by Mina Tamang (20)
Navigating SEO and Content Creation in the AI Era by Suyog KafleWordCamp Kathmandu
In this talk, we will explore the impact of AI on content creation and SEO. Before AI, creating content required a lot of time and effort. Now, with the help of AI, we can generate written content efficiently.
We will discuss how AI can improve Content SEO strategies and make websites more visible to users. As part of the discussion, we will also talk about the importance of AI, and know how to make quality content through AI.
Decoding the Process of Content Ideation for SEO Success By Niraj RautWordCamp Kathmandu
Decoding the Content Ideation for SEO Success” is a must-attend session for those seeking to master the intricate elements of modern SEO.
In this talk, we’ll explore the importance of topical authority, emphasizing how to become a trusted source within specific subject areas. We’ll delve into the EEAT principles, revealing how they drive search performance.
The session will further uncover strategies for creating content clusters and keyword clusters, illuminating methods for organizing related topics and keywords in a way that appeals to search engines.
Through real-life examples and actionable insights, you’ll learn how these concepts interweave to form a robust SEO strategy.
Whether you’re a seasoned SEO professional or just getting started, this session will equip you with the tools and understanding needed to elevate your content, achieve higher rankings, and succeed in the ever-evolving world of search optimization.
In this engaging session, Ananta Mishra will take you on a transformative journey of Nepali translation within the WordPress ecosystem. As a dedicated member of the WordPress Nepali Polyglot team, Ananta has witnessed the immense power of community-driven translations. Throughout the talk, he’ll highlight the significance of localization, empowering diverse communities to express themselves in their native languages and creating an inclusive web experience.
Ananta will unveil the impressive accomplishments of the WordPress Nepali Polyglot team, showcasing their expertise in translating core WordPress, themes, plugins, and documentation. He’ll share how their teamwork and determination have overcome challenges, making the WordPress platform more accessible to Nepali speakers. As a General Translation Editor, Ananta will share valuable insights into translation strategies, quality assurance, and effective collaboration. Attendees will gain practical knowledge to improve their own localization efforts.Furthermore, Ananta will encourage active participation from the audience, explaining how they can become translators, validators, or reviewers, thereby contributing to the vibrant Nepali WordPress community.In addition to the local impact, Ananta will explore the broader implications of open-source localization, preserving linguistic and cultural heritage while empowering local communities worldwide.
Don’t miss this opportunity to join Ananta at WordCamp Kathmandu and ignite your passion for localization, unlocking the true power of WordPress, one translation at a time.
SEO is more than just placing keywords on your webpage.
Most SEO Professionals are marketers who are only playing around with content and links associated with a website or a page. But when they face critical Technical SEO challenges they are helpless.
SEOs face these challenges on a daily basis;
protecting their site(ranking) from competitors,
recovering a hacked website,
setting up a user-friendly site,
adding a new feature,
fixing terribly slow websites,
setting up multi-lingual websites,
migrating their sites without losing SEO,
Staying up-to-date with new updates,
or staying compliant with Google’s Technical SEO guidelines.
It’s not their cup of tea. ☕️
So they’ll need help from someone who understands the web ecosystem from DNS to the HTML/CSS level.
It’s You! 🫵
Let’s Explore how you can monetize your existing skill by understanding Technical SEO.
Join me on an exciting journey from working with steel beams to web themes using WordPress. I’ll share how I got started in the online world, even without prior technical knowledge. Learn about the challenges I faced and the opportunities I discovered.
Discover how I not only learned WordPress but also taught others who were new to it. I’ll explain how I built a team and helped them grow in this field.
If you’re interested in WordPress or making a career change, this session is for you. It’s a story of learning, adapting, and succeeding in the world of WordPress.
How to Do Remote Working Effortlessly? by Akshaya RaneWordCamp Kathmandu
Since the pandemic, remote working has increased in popularity. But if remote working has left you feeling exhausted, this talk has simple tips which you can apply in daily life and do more in less time. Taking short breaks may seem like a waste of time, especially when we’re working to beat a deadline. But in truth, taking regular breaks is one of the most effective tips for working remotely. This talk will focus on similar tips to deliver work faster and more effectively.
Trending solutions for conversion optimization and lead generation process by...WordCamp Kathmandu
In my presentation, I’ll discuss how to optimize the lead generation process for more leads in recent and upcoming years, how to convert maximum conversion from potential leads, and the connection between these two.
So, what are the trending solutions to optimize the lead generation process for more leads in recent and upcoming years? Though there’re different types of suggestions depending on the lead categories. I’ll discuss some general ways that are suitable to collect all types of leads.
Now, to increase the conversion rate of your website from the potential leads, I’ll discuss a few points such as identifying buyer persona, finding areas of improvement, improving user experience, and more.
So, the connection between these two is simple. Lead generation is about attracting new potential customers for your website, whereas CRO is about optimizing your website that ensures the desired action from your users.
AI-Volution: WordPress Developer’s Guide to Evolve in the Age of AI by Abhish...WordCamp Kathmandu
The topic intends to discuss the ongoing AI revolution in Tech and presents ideas on how WordPress developers can make best use of AI to boost their careers and to stay in sync with the trends.
It also intensifies the message through the ways modern WordPress development methods can be made better using AI tools like chatGPT, GitHub Co-pilot, Amazon CodeWhisperer among others and demonstrates ideas on use of these tools to better optimize WordPress development life cycle.
We’ll also be looking into the trends in WordPress and how AI is shaping the future.
All in all, Core message of the talk is – Basic guidelines for devs on how to start AI integration into daily development tasks and products to increase value and user experience.
Creating Blog Outlines That Rank by Alisha BajracharyaWordCamp Kathmandu
n today’s competitive digital landscape, crafting blog outlines that let your blog rank high in search results has become crucial. For both driving traffic and getting online visibility.
A well-structured blog outline acts as a roadmap for your content, guiding readers and search engines alike. By strategically organizing your ideas, keywords, and key points, you can boost your blog’s SEO performance.
In this session, we’ll dive into the significance of creating blog outlines that rank. And then explore the steps for optimizing your blog outline for search engines. We’ll also look at some blog outline scenarios using the explained steps.
Mastering this skill will undoubtedly lead to increased visibility and success for your blog.
Enhancing UI/UX Design for Your WordPress Website by Nisha GhataniWordCamp Kathmandu
Delving into the realm of web design, Participants will uncover strategies for seamlessly integrating, enhancing usability, providing guidance, and infusing a sense of elegance into the design. Incorporating the latest industry trends and best practices, this discussion embraces the significance of responsive and adaptive design.
Email Marketing Essentials: Effective Strategies for Better Open Rates and Co...WordCamp Kathmandu
In this talk, I will delve into key facets of successful email marketing, including proven methods to improve email deliverability and increase open rates. I’ll share several strategies for improving open rates, optimizing your campaign for better conversions and the things to avoid in email campaigns. This talk aims to equip attendees with practical tools and strategies to elevate their email marketing efforts, drive engagement, and ultimately boost conversions.
As we focus on our careers, we tend to neglect a certain aspect of us called Life. A balance of both can in fact take us further and that is what Utsav wants to bring to light. On this topic, Utsav will talk about why Work-Life Balance is important, how one can achieve it, and what companies can do to make it easier for their team members. He will talk about the 8-8-8s and the untold 12-12 of our daily life. Developers tend to have a very hectic and unplanned schedule and most of their work is brain work. They tend to fog their brain hence losing health as well as not being able to deliver. Which is what he will address in this session.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
2. Mina
With over six years of
experience in the digital
marketing industry, I have
developed a deep
understanding of search
engine optimization
techniques and strategies.
SEO Analyst
3. Process of planning, creating,
distributing, sharing and
publishing content.
Content Marketing
4. VIDEOS PODCASTS
☛ BLOG POSTS ☛ NEWSLETTERS
INFOGRAPHICS EBOOKS
TEMPLATES CHECKLISTS
Types of
Contents
5. Plan for consistently creating
high-quality content to turn
strangers into customers.
Content
Marketing Strategy
7. KEYWORDS TOPIC TITLE CONTENT/DETAILS AUTHOR STATUS DUE DATE
MARKETING
GRAPHICS, SOCIAL
MEDIA GRAPHICS
9 Tips for Creating Q uick
Graphics for Your Social Media
Posts
Provide tips and tricks to creating
graphics without the burden of
learning Photoshop
Basha Coleman In-Progress 1 2/31 /23
Editorial Content Calendar
17. User/Buyer
Persona
WHAT DO THEY NEED FROM
YOU?
WHAT CHALLENGES ARE THEY
LOOKING TO OVERCOME?
WHY DO THEY NEED YOUR
PRODUCT OR SERVICE?
HOW CAN YOU HELP THEM
SUCCEED?
WHERE DO THEY SPEND THEIR
TIME?
Find what
people are
searching for
26. Travel Plugin for Travel Agencies
1
KNOW YOUR AUDIENCE
Travel Agencies
Travel Guides
Goal: Generate leads and sales for the travel booking plugin.
27. Travel Plugin for Travel Agencies
2
IDEATION
Think about topics
Eg. Challenges, tips,
tutorials
3
RESEARCH
Gather relevant
information
4
COMPETITOR
ANALYSIS
Types of content
Topic ideas
Marketing platform
Goal: Generate leads and sales for the travel booking plugin.
28. Travel Plugin for Travel Agencies
5
CONTENT
CALENDAR
How to create Travel Booking
Website?
How to write tour descriptions?
Goal: Generate leads and sales for the travel booking plugin.
29. Travel Plugin for Travel Agencies
6
CREATION
Information
Engaging
Visually Appealing
Goal: Generate leads and sales for the travel booking plugin.
30. Travel Plugin for Travel Agencies
7
OPTIMIZATION
Keywords
Easy to read
Well Structured
Goal: Generate leads and sales for the travel booking plugin.
31. Travel Plugin for Travel Agencies
8
MEASURE
Track website traffic
Engagement metrics
Conversion rates
Goal: Generate leads and sales for the travel booking plugin.
32. Travel Plugin for Travel Agencies
8
MEASURE
2
IDEATION
5
CONTENT
CALENDAR
7
OPTIMIZATION
3
RESEARCH
4
COMPETITOR
ANALYSIS
1
KNOW YOUR
AUDIENCE
6
CREATION
Travel
Agencies
Travel
Guides
Think about
topics
Eg.
Challenges,
tips,
tutorials
Gatherr
relevant
information
Types of
content
Topic ideas
Marketing
platform
How to
create Travel
Booking
Website?
How to write
tour
descriptions
?
Information
Engaging
Visually
Appealing
Keywords
Easy to read
Well
Structured
Track
website
traffic
Engagement
metrics
Conversion
rates
Goal: Generate leads and sales for the travel booking plugin.