Content marketing is a long-term strategy that requires patience and consistency. As a professional SEO specialist myself, each content I worked on was a test of my patience and hard work. So in this presentation, I will share my own experiences as a newbie content marketer and the things I learned along the way. Furthermore, I will discuss the most common mistakes that new content marketers make and the ways to avoid them.

1. MINA TAMANG
Mastering Content Planning
Journey From Beginner to Expert

2. Mina
With over six years of
experience in the digital
marketing industry, I have
developed a deep
understanding of search
engine optimization
techniques and strategies.
SEO Analyst

3. Process of planning, creating,
distributing, sharing and
publishing content.
Content Marketing

4. VIDEOS PODCASTS
☛ BLOG POSTS ☛ NEWSLETTERS
INFOGRAPHICS EBOOKS
TEMPLATES CHECKLISTS
Types of
Contents

5. Plan for consistently creating
high-quality content to turn
strangers into customers.
Content
Marketing Strategy

6. Content Creation Process
1
IDEATION
4
OPTIMIZATION
3
CREATION
2
RESEARCH

7. KEYWORDS TOPIC TITLE CONTENT/DETAILS AUTHOR STATUS DUE DATE
MARKETING
GRAPHICS, SOCIAL
MEDIA GRAPHICS
9 Tips for Creating Q uick
Graphics for Your Social Media
Posts
Provide tips and tricks to creating
graphics without the burden of
learning Photoshop
Basha Coleman In-Progress 1 2/31 /23
Editorial Content Calendar

8. STAY ORGANIZED
1
EASY COLLABORATION
3
INCREASE CONSISTENCY
2
MEASURE RESULTS
4
Content
Calendar

9. Phase 1
1
IDEATION
4
OPTIMIZATION
3
CREATION
2
RESEARCH

10. 1
IDEATION
3
CONTENT
CALENDAR
5
OPTIMIZATION
4
CREATION
2
RESEARCH
Phase 2

11. Analyzing
our competitors

12. Competitor Analysis
CONDUCTING A COMPETITOR ANALYSIS IS
CRUCIAL FOR UNDERSTANDING COMPETITIVE
LANDSCAPE AND IDENTIFYING OPPORTUNITIES.
Ideas/Topics
1
Content Formats
2
Distribution Channels
3
Engagement Strategies
4

13. How to do it?
IDENTIFY YOUR
COMPETITIORS
ANALYZE THEIR
CONTENT
STRENGTH AND
WEAKNESS
SUCCESSES
AND FAILURES

14. Phase 3
1
IDEATION
4
CONTENT
CALENDAR
5
CREATION
2
RESEARCH
6
OPTIMIZATION
3
COMPETITOR
ANALYSIS

15. Lukas
Wendy
Identify who your ideal readers are,
their demographics, interests, and
pain points.
Target Audience

16. Target Audience
AGE
1
GENDER
2
INCOME
3
LOCATION
4
INTEREST
5
GOALS
6

17. User/Buyer
Persona
WHAT DO THEY NEED FROM
YOU?
WHAT CHALLENGES ARE THEY
LOOKING TO OVERCOME?
WHY DO THEY NEED YOUR
PRODUCT OR SERVICE?
HOW CAN YOU HELP THEM
SUCCEED?
WHERE DO THEY SPEND THEIR
TIME?
Find what
people are
searching for

18. Phase 3
1
IDEATION
4
CONTENT
CALENDAR
5
CREATION
2
RESEARCH
6
OPTIMIZATION
3
COMPETITOR
ANALYSIS

19. Phase 4
2
IDEATION
5
CONTENT
CALENDAR
6
CREATION
3
RESEARCH
7
OPTIMIZATION
4
COMPETITOR
ANALYSIS
1
KNOW YOUR
AUDIENCE

20. 2021 2022 2023
1
5
1 0
5
0
MEASURE
SUCCESS

21. Metrics to measure
performance of content.
Key Performance
Indictators

22. Key Performance Indicators
KPIs
WEBSITE TRAFFIC
ORGANIC TRAFFIC
ENGAGEMENT
METRIC
BRAND
AWARENESS
LEADS GENERATED
SALES
SOCIAL MEDIA
REACH
CLICK RATE

23. Tips to
Track KPIs
Set Clear Goals
1
Use Right Tools
2
Track Your Results Over Time
3
Make Adjustments
4

24. Refresh Your
Content
Review existing content to identify
what's working well and what can
be improved.
Refresh Your Content

25. Final Phase
8
MEASURE
2
IDEATION
5
CONTENT
CALENDAR
7
OPTIMIZATION
3
RESEARCH
4
COMPETITOR
ANALYSIS
1
KNOW YOUR
AUDIENCE
6
CREATION

26. Travel Plugin for Travel Agencies
1
KNOW YOUR AUDIENCE
 Travel Agencies
 Travel Guides
Goal: Generate leads and sales for the travel booking plugin.

27. Travel Plugin for Travel Agencies
2
IDEATION
 Think about topics
 Eg. Challenges, tips,
tutorials
3
RESEARCH
 Gather relevant
information
4
COMPETITOR
ANALYSIS
 Types of content
 Topic ideas
 Marketing platform
Goal: Generate leads and sales for the travel booking plugin.

28. Travel Plugin for Travel Agencies
5
CONTENT
CALENDAR
 How to create Travel Booking
Website?
 How to write tour descriptions?
Goal: Generate leads and sales for the travel booking plugin.

29. Travel Plugin for Travel Agencies
6
CREATION
 Information
 Engaging
 Visually Appealing
Goal: Generate leads and sales for the travel booking plugin.

30. Travel Plugin for Travel Agencies
7
OPTIMIZATION
 Keywords
 Easy to read
 Well Structured
Goal: Generate leads and sales for the travel booking plugin.

31. Travel Plugin for Travel Agencies
8
MEASURE
 Track website traffic
 Engagement metrics
 Conversion rates
Goal: Generate leads and sales for the travel booking plugin.

32. Travel Plugin for Travel Agencies
8
MEASURE
2
IDEATION
5
CONTENT
CALENDAR
7
OPTIMIZATION
3
RESEARCH
4
COMPETITOR
ANALYSIS
1
KNOW YOUR
AUDIENCE
6
CREATION
 Travel
Agencies
 Travel
Guides
 Think about
topics
 Eg.
Challenges,
tips,
tutorials
 Gatherr
relevant
information
 Types of
content
 Topic ideas
 Marketing
platform
 How to
create Travel
Booking
Website?
 How to write
tour
descriptions
?
 Information
 Engaging
 Visually
Appealing
 Keywords
 Easy to read
 Well
Structured
 Track
website
traffic
 Engagement
metrics
 Conversion
rates
Goal: Generate leads and sales for the travel booking plugin.

33. Adapting to Trends
Incorporating new emerging trends
into your content planning process.

34. ChatGPT Google BARD

35. Content Marketing is a J ourney,
not a Destination

36. THANK YOU!
DO YOU HAVE
ANY QUESTIONS?