The latest fashion trend in apparel industry

1. Types of Fashion and Trends
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Chapter 5

2. Types of Fashion and Trends
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Chapter Objectives
Identify the types of fashion products.
Explain the main categories of fashion apparel.
Identify the classifications of fashion apparel
categories.
Explain the fashion cycle.
Discuss the role of fashion leaders.
Identify the different theories of fashion
movement.
Discuss the difference between fashion trends
and fads.

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Types of Fashion Products
Manufacturers make a
variety of lines.
lines groups of styles
and designs produced
and sold as a set of
related products for a
given season
Section 5.1

4. Types of Fashion and Trends
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Types of Fashion Products
The two main types of
product lines are hardlines
and softlines.
hardlines lines of products
that are
non-textile, such as small and
large appliances, home
accessories, and items not
made of fabric
Section 5.1
softlines lines of products
made from textiles that include
apparel and household items
such as towels, table linens,
and bedding

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Types of Apparel
Apparel is categorized by
groups—women’s wear,
men’s wear, and infants’
and children’s wear.
apparel term used for
clothing, as in personal
attire or garments
Section 5.1
Apparel producers designate a
certain product number to
represent each style of apparel.

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Types of Accessories
Producers present
accessories in two
seasonal lines each year.
accessories fashion
items that are added to
complete or enhance
outfits
Section 5.1
Most accessories are
softlines.
.

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Home Furnishings
Fashion trends in the
home furnishings industry
move at a slower pace than
those in the apparel
industry.
home furnishings the
fashion category that
includes textiles used to
furnish and decorate the
home, such as towels,
linens, and bedding
Section 5.1

8. Home Furnishings
Section 5.1
Categories of Home Furnishings
Domestics
Home
Furnishings
Floor
Coverings
Bed linens
Bathroom items
Table and
kitchen linens
Window
treatments
Upholstery
furniture
Throw pillows
Carpeting
Rugs
Non-fabric
floor tiles
Many apparel designers also produce home furnishing lines.
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Categories and
Classifications in Apparel
The women’s wear category represents the
largest share of the apparel industry.
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The industry manufactures new lines
for about five different seasons each year.
fall, holiday, winter, spring, summer
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The retail life of a line is approximately ten weeks.
Section 5.1

10. Categories and Classifications in Apparel
Section 5.1
Women’s Size Ranges
Misses: Regular sizes 2-14 Petite: for women under 5’4”
Women’s: Plus sizes Juniors: sizes 1-13
Sportswear separates
Dresses
Evening and bridal
Maternity
Outerwear
Suits
Active wear
Swimwear/beachwear
Intimate apparel
Accessories
Footwear
Miscellaneous apparel
Women’s Apparel Classifications
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Categories and
Classifications in Apparel
Fashion marketers present new lines of
men’s apparel twice a year.
Fall/Winter and Spring/Summer
The fall/winter lines are the
most important, followed by
the spring/summer lines.
Different seasons determine fabric weight.
Section 5.1

12. Categories and Classifications in Apparel
Section 5.1
Tailored apparel
Furnishings
Sportswear
Miscellaneous apparel
Heavy outerwear
Work clothing
Footwear
Men’s Apparel Classifications
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Categories and
Classifications in Apparel
Children’s Wear:
There are three main production seasons for
manufacturers of children’s apparel:
Section 5.1
Pre-Fall
Spring/Summer
Winter/Holiday

14. Categories and Classifications in Apparel
Section 5.1
Infants’ and Children’s Wear Classifications
Infant: 0-24 months
Toddler: 2T-4T
Young children: 2-6X
Girls: 6-12
Boys: 6-12
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Variety of Fashion
Categories and classifications of fashion products
allow producers and retailers to more efficiently
make, market, and sell fashion to consumers.
Section 5.1

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What are the three main merchandise
categories of apparel?
women’s wear, men’s wear and infant’s/children’s wear
What are the size classifications for women’s
clothing?
Misses: Regular sizes 2-14, Women’s: plus sizes,
Petites: women under 5’4”, Juniors: 1-13
Describe the difference between hardlines and
softlines and give a few examples of each.
1.
2.
3.
Section 5.1
5.1

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Chapter 5

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The Fashion Cycle
To better understand the
different phases of the
fashion cycle, it is
important to understand
style, acceptance, and
timeliness of fashions.
Note: Special features, such as color,
texture, and fabric, also go through
fashion cycles.
Section 5.2
fashion cycle the
period of time or life span
during which the fashion
exists, moving through
stages, from introduction
through obsolescence

19. The Fashion
Cycle:
Section 5.2
Peak
Rise
Introduction
Decline
ObsolescenceAcceptance
Time
The length of time that a particular fashion remains in any
of the stages of the life cycle depends on the consumer’s
willingness to accept the fashion.
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2
3
4
5
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20. Types of Fashion and Trends
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Fashion Movement
There are many factors
that can affect fashion
movement.
Section 5.2
fashion movement the
ongoing motion of
fashion moving through
the fashion cycle
Economic and social
New fibers and fabrics
Advertising techniques

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Fashion Movement
Fashion leaders start the
upward climb of the fashion
cycle.
Section 5.2
fashion leaders
trendsetters, or
individuals who are the
first to wear new styles,
after which the fashion is
adopted by the general
public
Media celebrities to common
street folk can often set the
fashion cycles in motion.

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Fashion Movement
Three theories of fashion
movement identify the
starting point of a fashion
trend:
Section 5.2
fashion trend the
direction of the
movement of fashion
that is accepted in the
marketplaceTrickle-Down Theory
Trickle-Up Theory
Trickle-Across Theory

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Fashion Movement
The trickle-down theory is
the oldest and most
accepted theory of fashion
change.
Section 5.2
trickle-down theory a
hypothesis that states
the movement of fashion
starts at the top with
consumers of higher
socioeconomic status
As more people begin to wear
popular fashions, those at the top
become less interested and begin
to look for something new.

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Fashion Movement
The trickle-up theory is the
opposite of the trickle-down
theory.
Section 5.2
trickle-up theory a
hypothesis that states
the movement of fashion
starts with consumers
on lower-income levels
and then moves to
consumers with higher
incomes
Examples include:
Athletic apparel style
Hair style
Punk style

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Fashion Movement
The trickle-across theory
is especially probable in the
21st century because
technology allows designer
fashion to be copied quickly
and easily.
Section 5.2
trickle-across theory
a hypothesis stating that
fashion acceptance
begins among several
socioeconomic classes
at the same time

26. Fashion Movement*
Section 5.2
Consumers with high
socioeconmic status
Trend
General public
Trend
Consumers with
higher incomes
Consumers with
lower incomes
Trend
Acceptance comes from
several groups at
the same time
Trickle-Down
Theory
Trickle-Up
Theory
Trickle-Across
Theory
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*This constant flux of approval
keeps the ever-changing
Fashion Industry an exciting and
dynamic business.