The document draws comparisons between sales strategies and the dating app Tinder, noting that both involve targeting many potential matches in order to find the right fit. It states that sales, like Tinder, is a numbers game where representatives need to contact as many prospects as possible each day to secure meetings. Additionally, an initial connection still requires qualifying the prospect through conversation to determine suitability, just as in Tinder further communication is needed beyond basic profiles. The document also discusses keeping marketing messages concise to grab attention, periodically updating sales strategies and profiles, and maintaining communication between sales and executive staff.

1. Why your sales strategy might be more like Tinder than
you would think.
I’m sure most of us have been there and can relate to this blog post, spending large
portions of the day swiping left or right through endless profiles of girls or guys.
The truth is sales is strangely like Tinder and I’m going to tell you why – simply, it’s a
numbers game. While we all might have different tastes about what we like and
maybe don’t like about the opposite sex the same goes for your company and the
killer values that you look for in prospect businesses.
It’s a numbers game
Some companies will be too small, too large, not turn over enough revenue, not
have the correct number of sales staff, not have a marketing team. Whatever your
killer values might be, the truth is, for your business development team to put
numbers on the board, they need to maximise their chances of getting a meeting
by calling as many companies each day as possible. Just like Tinder, you’re not
going to get it right the first time around, nine times out of ten, it’s about increasing
the chance of finding ‘the correct match’.
Spark a conversation
So, you’ve matched with someone, happy days, but how do you ACTUALLY know
they’re the right person or ‘company’ for you? Once again, drawing comparisons
with Tinder, while most of the information can be found on public domain data
sources such as LinkedIn, or in this instance the Tinder bio, how can you properly
qualify a company until you pick up the phone and spark a conversation? It’s inevitable
that your sales team are going to reach out to companies that aren’t necessarily a
good fit. Once again, it’s a numbers game, you need to trawl through negative calls
before finding that metaphorical diamond in the dirt.
Biography

2. If you’ve used Tinder before then you’ll be familiar with the short bio space that you
are given the opportunity to write in below your photo, this is your chance to shine,
to impress, be witty and inviting. This bio is somewhat similar to the message that your
company is trying to portray. Let’s imagine a prospect has stumbled onto your website
or has opened one of your emails, you’ve only got a few moments to grab their
attention and keep them looking further. Why not keep your hook lines that sum up
your company in a single sentence, where they are visible such as in the email
‘preview line’ or even the subject line?
Shake up your current strategy
Who knows, maybe it’s time to rethink your current strategy and shake up your
killer values. When was the last time your whole sales process was reviewed? The
business environment is an ever-changing place, maybe it’s time to look elsewhere
and broaden your company’s horizons? Just like with Tinder, occasionally it’s good
to update your own profile. That photo of you from 5 years ago, maybe it’s not such
a good representation of who you are and what you look like now! The same
principle goes for your company, who says that change isn’t good for business and
how will you find out what works best if you don’t change the way you work? One
thing is for sure, I know that we talk over our own marketing personas every now and
then to make sure we’re hitting the right notes with prospects.
Keeping the whole process succinct
A good pointer that we found to work here at CommuniGator is constant
communication between Executive and Director level staff with the sales team. In
some months, we found that industries we wouldn’t previously have dreamed of
targeting were closing deals more frequently than other sectors. This top-down
advice direct from more senior staff gave our own business development team the
knowledge and know how to target and look for other companies relevant to that
sector.
So, there you go, sales is more like than Tinder than you previously thought, who
would have known? Yes, it’s a numbers game, but it’s about being savvier in where
you are concentrating your time and resources. Your lead generation team is just

3. one part of an efficiently run business, so make sure you give them the tools necessary
to succeed and stay motivated!
Why not pass this advice on to help build an overperforming sales team? Better yet, if
you’re looking for other ways to boost your current digital marketing strategy, we’ve
got loads of helpful guides like this one that are free to download!