Microsoft Entra ID, also recognized as Microsoft Azure AD, stands as an advanced cloud-based solution designed to efficiently manage identity and access. As a directory and identity management service operating in the cloud, it delivers a comprehensive suite of authentication and authorization services, catering to a wide range of Microsoft offerings such as Office 365, Dynamics 365, Azure, and numerous other cloud-based applications.

1. What is Microsoft Entra ID?
Let's delve into Microsoft Entra ID, the latest announcement from Microsoft. In a
transformative rebranding initiative, Microsoft Azure Active Directory (Azure AD) is now known
as Microsoft Entra ID, marking a significant milestone in the Microsoft Entra product family.
Microsoft Entra ID is dedicated to securing access for any identity to applications and resources
in both cloud and on-premises environments. Alongside this rebranding, Microsoft introduces
two remarkable additions to its product lineup:
1. Microsoft Entra Internet Access: A state-of-the-art Secure Web Gateway that prioritizes
identity in its operations, protecting internet browsing, including SaaS applications and
Microsoft 365 apps and resources against potential threats.
2. Microsoft Entra Private Access: cutting-edge solution that prioritizes identity centric
Zero Trust Network Access. With this innovative technology, you can enjoy secure entry
to private applications in both hybrid and multi-cloud environments. Say goodbye to
security concerns and embrace a new level of protection for your sensitive data
These products are integral components of Microsoft's Security Service Edge (SSE) solution,
facilitating seamless integration of identity and network access solutions. They offer
organizations flexible and agile options for their security needs.
From October 1, 2023, Microsoft is introducing an exciting rebranding of Azure AD as Microsoft
Entra ID. In addition to the name change, there will also be licensing changes for existing
products. These updates are set to bring a fresh and innovative approach to identity
management within the Microsoft ecosystem. Stay tuned for a seamless transition and
enhanced functionalities that will empower your organization like never before. Additionally,
the Microsoft Entra portfolio boasts other innovative offerings such as Microsoft Entra ID
Protection, Microsoft Entra ID Governance, and Microsoft Entra External ID.
What is Microsoft Entra ID?
Microsoft Entra ID, also recognized as Microsoft Azure AD, stands as an advanced cloud-based
solution designed to efficiently manage identity and access. As a directory and identity
management service operating in the cloud, it delivers a comprehensive suite of authentication
and authorization services, catering to a wide range of Microsoft offerings such as Office 365,
Dynamics 365, Azure, and numerous other cloud-based applications.

2. What is Microsoft Entra ID Protection?
Microsoft Entra ID Protection offers an advanced solution capable of detecting sign-in risks and
identifying unusual user behavior. This cutting-edge technology enables swift and precise
identification of potential security threats, empowering organizations to take appropriate
actions, including blocking, challenging, limiting, or granting access as required.
• Safeguard against identity compromise
• Enhance protection against credential theft
• Deepen insights into your identity security posture
New Innovations in Microsoft Entra
Microsoft introduces new innovations within the Microsoft Entra portfolio to bolster defenses
against attackers who exploit identity-related vulnerabilities, such as weak credentials,
misconfigurations, and excessive access permissions. These innovations include real-time
prevention of identity takeover, automated access governance, personalized and secure access
for customers and partners to applications, and simplified identity verification through
Microsoft Entra Verified ID.
• Prevent identity takeover in real-time.
• Automate access governance
• Customize and ensure secure access to any application for customers and partners.
• Streamline identity verification effortlessly using Microsoft Entra Verified ID.
Microsoft Entra as a Product
The product offerings of Microsoft Entra are grouped into three main categories: Identity and
Access Management, New Identity Categories, and Network Access.
1. Under Identity and Access Management, you'll find Microsoft Entra ID, Microsoft Entra
ID Governance, and Microsoft Entra External ID.
2. The New Identity Categories encompass Microsoft Entra Verified ID, Microsoft Entra
Permissions Management, and Microsoft Entra Workload ID.

3. 3. Lastly, the Network Access category comprises Microsoft Entra Internet Access and
Microsoft Entra Private Access
Conclusion
Explore the capabilities of Microsoft Entra ID, an impressive solution meticulously crafted to
effectively manage and safeguard digital identities. With its robust features, businesses can
confidently navigate identity and access management, ensuring top-notch security and control
over their valuable data assets. By opting for trusted hosting providers like Apps4Rent, you can
rest assured that your critical data and information will be securely stored, providing you with
peace of mind.