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THE ECONOMY
THROUGH THE
EYES OF RETAIL
By: Emily Williams
Principle of
Macroeconomics
We inspire women of all ages to look and
feel their best – just as they are. With 1,000
stores across North America, we’ve earned
our reputation as a leader in hometown
fashion. The true secret to our success is
deeply rooted in our commitment to our
values.
JOB LOSSES
60,600 Retail jobs lost over the last 2
months
30,900 in February
29,700 in March
Numbers as of April 7th
, 2017
Largest 2-month decline since December
2009
Result of the Great Recession
UNEMPLOYMENT RATES
As of March 2017 the
Unemployment rate is 4.5.
Series Id: LNS14000000
Seasonally Adjusted
Series title:(Seas)
Unemployment Rate
Labor force status:
Unemployment rate
Type of data: Percent or
rate
Age:16 years and over
Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2007 4.6 4.5 4.4 4.5 4.4 4.6 4.7 4.6 4.7 4.7 4.7 5.0
2008 5.0 4.9 5.1 5.0 5.4 5.6 5.8 6.1 6.1 6.5 6.8 7.3
2009 7.8 8.3 8.7 9.0 9.4 9.5 9.5 9.6 9.8 10.0 9.9 9.9
2010 9.8 9.8 9.9 9.9 9.6 9.4 9.4 9.5 9.5 9.4 9.8 9.3
2011 9.1 9.0 9.0 9.1 9.0 9.1 9.0 9.0 9.0 8.8 8.6 8.5
2012 8.3 8.3 8.2 8.2 8.2 8.2 8.2 8.1 7.8 7.8 7.7 7.9
2013 8.0 7.7 7.5 7.6 7.5 7.5 7.3 7.3 7.2 7.2 6.9 6.7
2014 6.6 6.7 6.7 6.2 6.3 6.1 6.2 6.2 5.9 5.7 5.8 5.6
2015 5.7 5.5 5.4 5.4 5.5 5.3 5.2 5.1 5.0 5.0 5.0 5.0
2016 4.9 4.9 5.0 5.0 4.7 4.9 4.9 4.9 4.9 4.8 4.6 4.7
2017 4.8 4.7 4.5
https://data.bls.gov/timeseries/LNS14000000
IMPACT OF RETAIL
Retail ~ 1/3 of the first time jobs in the
US
10.9% of jobs as of 2017
11.6% of jobs in 2000
According to Michael Niemira,
principle of The Retail Economist, a
Research firm, expects these number
to continue to decline.
https://www.pinterest.com/pin/102034747789529210/
STORES IMPACTED
J.C. Penney - two distribution facilities and
approximately 130 - 140 stores over the next
few months
Payless Shoe Source- 400 Stores ~10% of the
fleet
Macy’s- 68 of its stores nationwide
Rue21- 400 stores across the United States
including 16 in Michigan
MC Sports- 68 of its stores, 22 of which are in
Michigan.
DEMAND EFFECTS
Demand shifters
Tastes and Preferences
The demand for in
store shopping is
decreasing due to more
online shopping. This
causes the demand
curve for retail stores to
shift left
https://www.google.com/search?
q=shift+in+demand+curve+decrease&source=lnms&tbm=isch&sa=X&ved=0ahUKEwj5x4fJt8XTAhWn6IMKHSGCDMgQ_AUIBigB&biw=1920&bih=9
SUPPLY
Price points
Maurices has recently
lowered price points.
(without changing
quality)
This causes movement
along the supply curve.
BUSINESS CYCLE
The U.S. Jobs report released April 7th
2017
Stated this:
Hiring in the United States dropped to
its weakest pace in nearly a year, but the
unemployment rate managed to reach its
lowest level in nearly a decade.
Does this mean we are close to the Peak in
the business cycle?
CHANGE IN BUYING
HABITS
What is the #1 Online shopping site?
Amazon
Retailers are under more pressure
Offering discount after discount
Free shipping
What does all this do for the stores?
Takes a toll on Profit Margins
https://www.pinterest.com/pin/102034747789063191/
TECHNOLOGY
Store are implementing more technology
Kohl's has ordering kiosks
Maurieces Has iPad ordering
https://www.pinterest.com/pin/102034747790406303/
SOURCES
"Retail Store Job Cuts Deepen as More Buyers Migrate Online." The New
http://
ir.jcpenney.com/mobile.view?c=70528&v=203&d=1&id=2249169
https://www.thebalance.com/macys-store-closings-2892434
http://www.mlive.com/news/index.ssf/2017/04/teen_clothing_re
tailer_rue21_c.html
http://www.freep.com/story/money/business/2017/02/14/mc-
sports-bankruptcy-liquidation/97915766/

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The economy through the eyes of retail

  • 1. THE ECONOMY THROUGH THE EYES OF RETAIL By: Emily Williams Principle of Macroeconomics
  • 2. We inspire women of all ages to look and feel their best – just as they are. With 1,000 stores across North America, we’ve earned our reputation as a leader in hometown fashion. The true secret to our success is deeply rooted in our commitment to our values.
  • 3. JOB LOSSES 60,600 Retail jobs lost over the last 2 months 30,900 in February 29,700 in March Numbers as of April 7th , 2017 Largest 2-month decline since December 2009 Result of the Great Recession
  • 4. UNEMPLOYMENT RATES As of March 2017 the Unemployment rate is 4.5. Series Id: LNS14000000 Seasonally Adjusted Series title:(Seas) Unemployment Rate Labor force status: Unemployment rate Type of data: Percent or rate Age:16 years and over Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2007 4.6 4.5 4.4 4.5 4.4 4.6 4.7 4.6 4.7 4.7 4.7 5.0 2008 5.0 4.9 5.1 5.0 5.4 5.6 5.8 6.1 6.1 6.5 6.8 7.3 2009 7.8 8.3 8.7 9.0 9.4 9.5 9.5 9.6 9.8 10.0 9.9 9.9 2010 9.8 9.8 9.9 9.9 9.6 9.4 9.4 9.5 9.5 9.4 9.8 9.3 2011 9.1 9.0 9.0 9.1 9.0 9.1 9.0 9.0 9.0 8.8 8.6 8.5 2012 8.3 8.3 8.2 8.2 8.2 8.2 8.2 8.1 7.8 7.8 7.7 7.9 2013 8.0 7.7 7.5 7.6 7.5 7.5 7.3 7.3 7.2 7.2 6.9 6.7 2014 6.6 6.7 6.7 6.2 6.3 6.1 6.2 6.2 5.9 5.7 5.8 5.6 2015 5.7 5.5 5.4 5.4 5.5 5.3 5.2 5.1 5.0 5.0 5.0 5.0 2016 4.9 4.9 5.0 5.0 4.7 4.9 4.9 4.9 4.9 4.8 4.6 4.7 2017 4.8 4.7 4.5 https://data.bls.gov/timeseries/LNS14000000
  • 5. IMPACT OF RETAIL Retail ~ 1/3 of the first time jobs in the US 10.9% of jobs as of 2017 11.6% of jobs in 2000 According to Michael Niemira, principle of The Retail Economist, a Research firm, expects these number to continue to decline. https://www.pinterest.com/pin/102034747789529210/
  • 6. STORES IMPACTED J.C. Penney - two distribution facilities and approximately 130 - 140 stores over the next few months Payless Shoe Source- 400 Stores ~10% of the fleet Macy’s- 68 of its stores nationwide Rue21- 400 stores across the United States including 16 in Michigan MC Sports- 68 of its stores, 22 of which are in Michigan.
  • 7. DEMAND EFFECTS Demand shifters Tastes and Preferences The demand for in store shopping is decreasing due to more online shopping. This causes the demand curve for retail stores to shift left https://www.google.com/search? q=shift+in+demand+curve+decrease&source=lnms&tbm=isch&sa=X&ved=0ahUKEwj5x4fJt8XTAhWn6IMKHSGCDMgQ_AUIBigB&biw=1920&bih=9
  • 8. SUPPLY Price points Maurices has recently lowered price points. (without changing quality) This causes movement along the supply curve.
  • 9. BUSINESS CYCLE The U.S. Jobs report released April 7th 2017 Stated this: Hiring in the United States dropped to its weakest pace in nearly a year, but the unemployment rate managed to reach its lowest level in nearly a decade. Does this mean we are close to the Peak in the business cycle?
  • 10. CHANGE IN BUYING HABITS What is the #1 Online shopping site? Amazon Retailers are under more pressure Offering discount after discount Free shipping What does all this do for the stores? Takes a toll on Profit Margins https://www.pinterest.com/pin/102034747789063191/
  • 11. TECHNOLOGY Store are implementing more technology Kohl's has ordering kiosks Maurieces Has iPad ordering https://www.pinterest.com/pin/102034747790406303/
  • 12. SOURCES "Retail Store Job Cuts Deepen as More Buyers Migrate Online." The New http:// ir.jcpenney.com/mobile.view?c=70528&v=203&d=1&id=2249169 https://www.thebalance.com/macys-store-closings-2892434 http://www.mlive.com/news/index.ssf/2017/04/teen_clothing_re tailer_rue21_c.html http://www.freep.com/story/money/business/2017/02/14/mc- sports-bankruptcy-liquidation/97915766/