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Marketing Using Facebook And The
Launch Of Sponsored Search Results




           http://wikimotive.com
Facebook is undeniably one of the most influential companies on the
internet; they dominate the social media landscape and cause
web-wide rage with even the most minor of updates.
Facebook marketing offers a tremendous competitive edge for car dealers
in competitive markets. There are amazing success stories and equally
amazing monumental failures. Marketing using Facebook is about your
"Circle of Influence".
Could they do more, though? They certainly seem to think so.




                          http://wikimotive.com
• The social media company’s latest foray is encroaching ever so slightly
  into Google’s turf.
• Facebook is now offering a new form of search-based advertising.
• Much like Google and others, Facebook will allow paid ads, or “sponsored
 listings”, to be placed at the top of their search results.




                             http://wikimotive.com
The trial run is currently underway, with prominent companies like
Disney and Zynga already showing up in the sponsored results section.
• Stylistically, the ads blend in fairly well with the organic search results.
• The only major distinguishing feature is the “Sponsored” header and a
 small X in the upper right corner, allowing users to close that ad.




                              http://wikimotive.com
For the duration of the trial, Facebook is allowing companies to buy
sponsored ads on a pay-per-click system. These ads can then be
targeted in a variety of ways.




                          http://wikimotive.com
• As of now, it seems likely that the payment system will change once
  the trial is over.
• The simple pay- per-click is great for enticing and for proof of concept,
  but it appears Facebook will be moving towards a more aggressive
  bidding model when the program goes live.




                           http://wikimotive.com
Even with this change, Google appears safe for the time being.
Facebook’s search tool only works internally.
• Everything the company does is still designed to keep users on
  Facebook’s own little patch of the web.
• So once clicked, the new ads will only lead to the Facebook page of the
  sponsor, and not offsite.




                           http://wikimotive.com
Moving people from your Facebook content to your landing pages still
takes effort, so make sure you’re Facebook page is looking good after
the Timeline update.




                          http://wikimotive.com
Remember: Even with the addition of these new ads, there will still be a
need for talented people working on your business’s social media SEO.
If you need a little help with yours, never hesitate to contact Wikimotive
for a free consultation.




                            http://wikimotive.com
Contact Timothy Martell
                              Twitter     Facebook         Email




About Wikimotive
Wikimotive is dedicated to providing the latest automotive SEO, Social Media
Marketing, Facebook Marketing, Search Engine optimization techniques and online
marketing best practices and services. Wikimotive was conceptualized in 2009 and
founded the following year by its President, Timothy Martell. Beginning as a Search
Engine Optimization service focused on the automotive industry, Wikimotive has
grown quickly; now servicing numerous verticals and providing a broad range of digital
marketing services to its clients. Wikimotive’s mission is to provide comprehensive
digital marketing solutions to auto dealerships and businesses of all sizes.
Wikimotive’s slogan is, “No Contracts, No Commitments, Just Results.” At Wikimotive
we do not want to provide clients with only the expected results.

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Marketing Using Facebook And The Launch Of Sponsored Search Results

  • 1. Marketing Using Facebook And The Launch Of Sponsored Search Results http://wikimotive.com
  • 2. Facebook is undeniably one of the most influential companies on the internet; they dominate the social media landscape and cause web-wide rage with even the most minor of updates. Facebook marketing offers a tremendous competitive edge for car dealers in competitive markets. There are amazing success stories and equally amazing monumental failures. Marketing using Facebook is about your "Circle of Influence". Could they do more, though? They certainly seem to think so. http://wikimotive.com
  • 3. • The social media company’s latest foray is encroaching ever so slightly into Google’s turf. • Facebook is now offering a new form of search-based advertising. • Much like Google and others, Facebook will allow paid ads, or “sponsored listings”, to be placed at the top of their search results. http://wikimotive.com
  • 4. The trial run is currently underway, with prominent companies like Disney and Zynga already showing up in the sponsored results section. • Stylistically, the ads blend in fairly well with the organic search results. • The only major distinguishing feature is the “Sponsored” header and a small X in the upper right corner, allowing users to close that ad. http://wikimotive.com
  • 5. For the duration of the trial, Facebook is allowing companies to buy sponsored ads on a pay-per-click system. These ads can then be targeted in a variety of ways. http://wikimotive.com
  • 6. • As of now, it seems likely that the payment system will change once the trial is over. • The simple pay- per-click is great for enticing and for proof of concept, but it appears Facebook will be moving towards a more aggressive bidding model when the program goes live. http://wikimotive.com
  • 7. Even with this change, Google appears safe for the time being. Facebook’s search tool only works internally. • Everything the company does is still designed to keep users on Facebook’s own little patch of the web. • So once clicked, the new ads will only lead to the Facebook page of the sponsor, and not offsite. http://wikimotive.com
  • 8. Moving people from your Facebook content to your landing pages still takes effort, so make sure you’re Facebook page is looking good after the Timeline update. http://wikimotive.com
  • 9. Remember: Even with the addition of these new ads, there will still be a need for talented people working on your business’s social media SEO. If you need a little help with yours, never hesitate to contact Wikimotive for a free consultation. http://wikimotive.com
  • 10. Contact Timothy Martell Twitter Facebook Email About Wikimotive Wikimotive is dedicated to providing the latest automotive SEO, Social Media Marketing, Facebook Marketing, Search Engine optimization techniques and online marketing best practices and services. Wikimotive was conceptualized in 2009 and founded the following year by its President, Timothy Martell. Beginning as a Search Engine Optimization service focused on the automotive industry, Wikimotive has grown quickly; now servicing numerous verticals and providing a broad range of digital marketing services to its clients. Wikimotive’s mission is to provide comprehensive digital marketing solutions to auto dealerships and businesses of all sizes. Wikimotive’s slogan is, “No Contracts, No Commitments, Just Results.” At Wikimotive we do not want to provide clients with only the expected results.