Marketing Using Facebook And The Launch Of Sponsored Search Results


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Digital marketing, social media marketing, small business SEO and web design services in Marlborough, MA at Facebook is now offering a new form of search-based advertising. Facebook will allow paid ads, or “sponsored listings”, to be placed at the top of their search results.

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Marketing Using Facebook And The Launch Of Sponsored Search Results

  1. 1. Marketing Using Facebook And TheLaunch Of Sponsored Search Results
  2. 2. Facebook is undeniably one of the most influential companies on theinternet; they dominate the social media landscape and causeweb-wide rage with even the most minor of updates.Facebook marketing offers a tremendous competitive edge for car dealersin competitive markets. There are amazing success stories and equallyamazing monumental failures. Marketing using Facebook is about your"Circle of Influence".Could they do more, though? They certainly seem to think so.
  3. 3. • The social media company’s latest foray is encroaching ever so slightly into Google’s turf.• Facebook is now offering a new form of search-based advertising.• Much like Google and others, Facebook will allow paid ads, or “sponsored listings”, to be placed at the top of their search results.
  4. 4. The trial run is currently underway, with prominent companies likeDisney and Zynga already showing up in the sponsored results section.• Stylistically, the ads blend in fairly well with the organic search results.• The only major distinguishing feature is the “Sponsored” header and a small X in the upper right corner, allowing users to close that ad.
  5. 5. For the duration of the trial, Facebook is allowing companies to buysponsored ads on a pay-per-click system. These ads can then betargeted in a variety of ways.
  6. 6. • As of now, it seems likely that the payment system will change once the trial is over.• The simple pay- per-click is great for enticing and for proof of concept, but it appears Facebook will be moving towards a more aggressive bidding model when the program goes live.
  7. 7. Even with this change, Google appears safe for the time being.Facebook’s search tool only works internally.• Everything the company does is still designed to keep users on Facebook’s own little patch of the web.• So once clicked, the new ads will only lead to the Facebook page of the sponsor, and not offsite.
  8. 8. Moving people from your Facebook content to your landing pages stilltakes effort, so make sure you’re Facebook page is looking good afterthe Timeline update.
  9. 9. Remember: Even with the addition of these new ads, there will still be aneed for talented people working on your business’s social media SEO.If you need a little help with yours, never hesitate to contact Wikimotivefor a free consultation.
  10. 10. Contact Timothy Martell Twitter Facebook EmailAbout WikimotiveWikimotive is dedicated to providing the latest automotive SEO, Social MediaMarketing, Facebook Marketing, Search Engine optimization techniques and onlinemarketing best practices and services. Wikimotive was conceptualized in 2009 andfounded the following year by its President, Timothy Martell. Beginning as a SearchEngine Optimization service focused on the automotive industry, Wikimotive hasgrown quickly; now servicing numerous verticals and providing a broad range of digitalmarketing services to its clients. Wikimotive’s mission is to provide comprehensivedigital marketing solutions to auto dealerships and businesses of all sizes.Wikimotive’s slogan is, “No Contracts, No Commitments, Just Results.” At Wikimotivewe do not want to provide clients with only the expected results.