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2009
Est.®
Hybrid Creative Agency
& Publication
our stOry

So Why Does Blue Matter?

MethOD

Understand the media of WBM

the publicatiOn

Discover the inspiration behind...
OUR STORY
So Why Does Blue Matter?
T H E C O M P A N Y
~
Located in NYC with representation in
Boston, Los Angeles, and Seattle, Why
Blue Matters?® is a hybr...
OUR METHOD
Understand The Media of Why Blue Matters
635
1. Website(s)
2. Solid Platforms (Publication & Social Media)
3. Incredible Formats

What Makes Us So Unique
It’s As E...
733
When it comes to the exposure of any brand or event, effective promotion is not only critical for
retaining existing f...
833
Created in collaboration with A La Mode Management, Why Blue Matters® presents Blue{tiful}. The first
of its kind, Blu...
935
1. Launched its website + publication
2. Garnered an international following
3. What’s Next…?
Blue{tiful} Numbers
It’s...
1033
Convincing stories are told through media that matters. Our website, www.areyouthereason.com, the
most relevant conte...
THE PUBLICATION
Discover The Inspiration Of Blue
publicationWBM/Autr

Blue{tiful} magazine
The first shot at anything isn’t the easy. Then again, who said it would be?
How...
publicationWBM/Autr

wellness issue
Following our February ‘13 fashion debut, we wanted to bring attention to some
of the ...
publicationWBM/Autr

fashion issue
As New York Fashion Week and Nolcha Fashion Week drew to a close for S/S ’13,
Why Blue ...
LAVETTE SLATER (Emmy Award Winning Hairstylist) / LONNY BEREAL
Grammy Award Winning Songwriter/Producer) / JANEISHA JOHN
(...
OUR SERVICES
What Can Blue Do For You?
TRADITIONALPR&MEDIASERVICES
EPK Development
Interviews / Biographies
Product Placement
Media Outreach
Music Reviews
Media ...
SOCIALMEDIA&DigitalMARKETING
Influencer Marketing Social Media Engagement
Analytics & Monitoring
Fan Engagement
Content Cre...
projects & clients
{80+ projects & clients served}
pr placements
{over 150 media outlets + 1,300 client placements}
WBM just doesn’t tell you what to do. We have inside
experience of creating platforms and successful campaigns
from the gr...
We Never Stop Actualizing



With a focus on advocate architecture and product experience coupled with
social network buil...
CONTACT US
Get In Touch With Team Blue
Aficionado of storytelling, creativity and all things inspiring and
motivational, A.L. has an amazing way of looking at th...
Business Development • Consultation • Public Relations • Marketing • Branding

www.whybluematters.com | www.areyouthereaso...
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Why Blue Matters Hybrid Capabilities Deck (2017)

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Located in NYC with representation in Boston, Seattle, and Greater LA, Why Blue Matters is a hybrid creative agency + publication that assists niche industries in branding their businesses on and offline.

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Why Blue Matters Hybrid Capabilities Deck (2017)

  1. 1. 2009 Est.® Hybrid Creative Agency & Publication
  2. 2. our stOry
 So Why Does Blue Matter?
 MethOD
 Understand the media of WBM
 the publicatiOn
 Discover the inspiration behind our pages
 our services
 Explore. Reach. Connect. 
 COntact us
 Get in touch with our creative team contents our inspiration: You!
 We Believe In Legends. 
 Our platform has a solid foundation in professional networking and promoting emerging as well as recognizable artists, musicians, models, authors, designers, brands, and entrepreneurs.
 
 We know where to look for inspiration.
 Sometimes, our heroes find us.
 
 You can be our next muse. We craft interviews and features. We are the first to showcase your accomplishments, business endeavors, and aspirations. We write reviews, engage in community outreach, social media marketing, and create effective brand promotions. Your story is Why Blue Matters?®.

  3. 3. OUR STORY So Why Does Blue Matter?
  4. 4. T H E C O M P A N Y ~ Located in NYC with representation in Boston, Los Angeles, and Seattle, Why Blue Matters?® is a hybrid creative agency + publication that specializes in the Brandemia, PR{istry}, and Creative Consulting of individuals or companies, short or long-term. OUR SPECIALITIES: Branding • PR Campaigns + Publicity • Social Media
 Brand Integration • Celebrity/Influencer Involvement • Event Activation [ Efficient. Effective. Precise. Our unique approach is the consummate publicity and marketing strategy for brands. Whether on the ground, in print or within digital environments, Why Blue Matters?® has a continuous visibility model for success. ] C o l o r i n g Y o u r I n n o v a t i o n .
  5. 5. OUR METHOD Understand The Media of Why Blue Matters
  6. 6. 635 1. Website(s) 2. Solid Platforms (Publication & Social Media) 3. Incredible Formats
 What Makes Us So Unique It’s As Easy As 1-2-3. @whybluematters
 20,000+ followers @whybluematters
 17,000+ followers /areyouthereason
 12,000+ followers
  7. 7. 733 When it comes to the exposure of any brand or event, effective promotion is not only critical for retaining existing fans and customers, but also for establishing the affinity of new ones. We help brands leave a lasting impression and create remarkable campaigns driven by powerful product experiences. Our Landing Page Visit Us www.whybluematters.com
  8. 8. 833 Created in collaboration with A La Mode Management, Why Blue Matters® presents Blue{tiful}. The first of its kind, Blue{tiful} is the next installment in the WBM/AUTR series. Featuring social media influencers in photography, makeup artistry, music, fitness, and glamour, this publication and website showcases beauty from a different perspective. Our Landing Page Visit Us www.bluetifulmag.com Our Landing Page Visit Us
  9. 9. 935 1. Launched its website + publication 2. Garnered an international following 3. What’s Next…? Blue{tiful} Numbers It’s hard being blue{tiful}. In 3 months, @bluetifulmag has: @bluetifulmag
 18,000+ followers @bluetifulmag
 1,000+ followers
  10. 10. 1033 Convincing stories are told through media that matters. Our website, www.areyouthereason.com, the most relevant content for creative journalism and campaign promotions. We’re a strobe light of multimedia. We publicize our features’ debut albums, videos, tracks. Many of our features experience their first interview with WBM. Our interviews dig deep into the personal philosophy of creative work, and tell stories, that motivate, excite, and unite. Our initiatives and passion for progress define us as an ever evolving project. Our Landing Page Visit Us the world needs more luminaries why blue matters® has them. www.areyouthereason.com Our Landing Page Visit Us
  11. 11. THE PUBLICATION Discover The Inspiration Of Blue
  12. 12. publicationWBM/Autr
 Blue{tiful} magazine The first shot at anything isn’t the easy. Then again, who said it would be? However, we figured with the release of this publication,we give it our absolute best by giving you best the real as well as the digital world offers. So from cover to cover be inspired in ways you never have before. Meticulously selected, WBM/AUTR: Blue{tiful} features 29 of the most amazing individuals you will ever come across. Providing a multitude of unique perspectives, learn of what makes the pursuit of goals and dreams as told through the publication’s human interest pieces, well you know so–blue{tiful}. In the 2014 fall/winter edition of the WBM/AUTR: Blue{tiful}:
 
 @moisnomois • @qimmahrusso • @mikeho_ • @msunitedstates • @sarahfasha• @suzette_james • @kreeshaturner • @katelynnansari • @karen_vi • @fitnessyen • @dailiperez • @patisens • @nicolethepole • @whaitecanvas • @ingalala_ • @maryana_kiss • @michaeloliveri • @lexypanterra • @theamandajean • @lukepearsallphoto • @martin_depict • @4mmfoto • @ohrangutang • @mikaelaosborn • @baileysarian • @lizairizarry • @franciele_medeiros • @barbarella_desiree • @bl_a_nk_doe
  13. 13. publicationWBM/Autr
 wellness issue Following our February ‘13 fashion debut, we wanted to bring attention to some of the unique individuals who are involved in fitness, nutrition and various other aspects of healthy living. 
 This new issue celebrates the diverse aspects of a life of wellness. We believed that, like anything else in life, wellness is a multifaceted experience that involves mind, body, and spirit. Our for features this issue represent the best of these qualities through their accomplishments, perseverance, and positive impact upon others.
 
 Our Features for WBM’s second digital magazine include: Tommy Reynolds: Personal Trainer, Nutritionist, and Fitness Model • Ainsley Rodriguez: Personal Trainer and Model • Gordie Holt: Personal Trainer, Dancer and Choreographer • Malin Johansson: Gymnast and Personal Trainer • Sonya Looney: Professional Mountain Biker • Nicole Katz: Yoga 216 Founder • Rochelle White: Yoga Teacher • Christy Morgan: Vegan Chef • Barnivore: Toronto’s Database for Vegan Alcohol
  14. 14. publicationWBM/Autr
 fashion issue As New York Fashion Week and Nolcha Fashion Week drew to a close for S/S ’13, Why Blue Matters?® was thrilled to speak with some of the designers who were showing their collections, as well as other passionate individuals making their mark in fashion. 
 We sought to create a new medium for WBM to better share the stories and the works of talented people, so we conceived the WBM/AUTR magazine. Digital and interactive, our first volume has been painstakingly crafted by our dedicated team. 
 Our Features for WBM’s first digital magazine include: Kerry Bannigan: CEO of Nolcha Fashion Week • Alyson Campbell Roy: AMP3PR for Nolcha Fashion Week • Mandi Gallegos/Mikailee Alton: Fashion Designer shown at Nolcha Fashion Week • June Sohn: Fashion Designer shown at Nolcha Fashion Week • Daniel Silverstein & Chris Anderson: Fashion Designer and Brand Manager for 100% NY • Lena Lee: Fashion Blogger • Alina Fayer: Fashion Blogger • Shannon Jankula: Glamour Photographer • Claire Thompson: Fashion Illustrator
  15. 15. LAVETTE SLATER (Emmy Award Winning Hairstylist) / LONNY BEREAL Grammy Award Winning Songwriter/Producer) / JANEISHA JOHN (Model, Actress, TV Personality) / CORTNEY NOVOGRATZ (Star of Bravo TV's 9By Design) / TERRY KENNEDY (Professional Athlete) / JUNE SOHN (Fashion Designer) / ELVIRA GUZMAN (Celebrity Publicist) SANDRA RINOMATO (Star of HGTV's Property Virgins) / ITALO CUNHA (Guitarist/Composer) / JILL KRASNICKI (Singer/Songwriter) / LONG ARM (DJ) / CLAIRE THOMPSON (Fashion Illustrator) / BELLA FALCONI (Fitness Enthusiast/Spokesmodel) / MICHELLE AVILA (Tattoo Model) / MIKE EPPS (Comedian/Actor) / HARDY INDIIGO (Producer/ DJ) / SHANNON JANKULA (Photographer) / RICKSTAR (Singer/ Songwriter) / VITA CHAMBERS (Singer/Songwriter) / ADAM HASSAN (Illustrator/Professional Athlete) / LONDYN JUWELZ (Make Up Artist) / KALIESHA WEST (Professional Boxer) / GOGO MORROW (Singer/ Songwriter) / DANIEL SILVERSTEIN (Fashion Designer) / SHAHMEN (Underground Hip-Hop) / THE KLEENRZ (Art-rap Noire) / HOLLY HERNDON (Experimental Sound Artist) / BARREL ROLL MAN (Campaigner for Nurses for Newborns) / JAHMAR AMANI (Photographer) / THE AMENDS (Rock Band) / SHANE KOYCZAN (Spoken Word Poet) / ROSALYN LOCKHART (Makeup Artist) / PO JOHNSON (Star of VH1's Lala's Full Court Life) / LOTAY YANG (Entrepreneur) / KARLIE REDD (Star of VH1's Love & Hip Hop ATL) / CUPID (Multi-Platinum Recording Artist) / GEORGIA ME (Emmy, Tony and Peabody Award Winning Poet)... and more! some of the reasons
 Why blue matters
  16. 16. OUR SERVICES What Can Blue Do For You?
  17. 17. TRADITIONALPR&MEDIASERVICES EPK Development Interviews / Biographies Product Placement Media Outreach Music Reviews Media Training Brand Development Brand/Product Pitching
  18. 18. SOCIALMEDIA&DigitalMARKETING Influencer Marketing Social Media Engagement Analytics & Monitoring Fan Engagement Content Creation Creative Commerce Campaign Development Cause Marketing
  19. 19. projects & clients {80+ projects & clients served}
  20. 20. pr placements {over 150 media outlets + 1,300 client placements}
  21. 21. WBM just doesn’t tell you what to do. We have inside experience of creating platforms and successful campaigns from the ground up for music, fashion, lifestyle, consumer electronics, independent media, and beverage brands. Because of this we’re hands on. Your Story is… Why Blue Matters Why Blue Matters® is able to strategize with confidence from different vantage points. We take the anticipation of televised shows and events, and convert that excitement into a palatable experience that brings fans closer to the brands they love so much. Because we put brands in front of people before, during, and after high visibility events, we can target large audiences and create extended opportunities that can raise their recognition on social media and beyond. Brand Ambassadors seen with fan for NFL Pop Up Shop @ Macy’s WE’ve got a record
  22. 22. We Never Stop Actualizing
 
 With a focus on advocate architecture and product experience coupled with social network building, Why Blue Matters® maximizes the efforts of any brand to create more solidified connections with fans and customers in order to remain an influence in the world of new media. we are the real deal Dec '12 Jan '13 Feb '13 Mar '13 2.5k 5k 7.5k from November 1, 2012 - March 10, 2013 @TRUKFIT @TRUKFITRUSSIA TRUKFIT across all Twitter and Facebook accounts Incoming Messages 1,235,493 Sent Messages 4,807 New Twitter Followers 32,632 New Facebook Fans 79,076 1,253,098 INTERACTIONS BY 594,637 UNIQUE USERS 209,997,516 IMPRESSIONS across all Twitter accounts FOLLOWER DEMOGRAPHICS 67% MALE FOLLOWERS 33% FEMALE FOLLOWERS 18-20 21-24 25-34 35-44 45-54 55-64 65+ TWITTER STATS 32,632New Twitter Followers in this time period 48,570 Link Clicks 24,614 Mentions 17,829 Retweets DAILY INTERACTIONS @MENTIONS 24,614 RETWEETS 17,829 OUTBOUND TWEET CONTENT 1,415 Plain Text 866 Links to Pages 1,154 Photo Links
  23. 23. CONTACT US Get In Touch With Team Blue
  24. 24. Aficionado of storytelling, creativity and all things inspiring and motivational, A.L. has an amazing way of looking at the world. Combine that with a knack to leverage niche markets and social media, he is a tour de force when it comes to concepts, content distribution, and executing successful strategies with powerful campaigns. Specialties: 360 Degree Marketing Strategies • Brand Development  • Brand Activation  • Audience Acquisition• Social Media Strategies  • Collaborative Marketing • Interactive Marketing • Digital Concept + Content Development A.L. Roberts | @alristry Co-Founder/Chief Creative Officer A connoisseur of creativity, curator of correspondences, expert in experiences, and respected raconteur has quite a way of indulging in interests. This humorous "Ace of ALL Spades" and also chief of A La Mode Management Group is a Proud Father, Philanthropist, Strategist, Publicist, Public Speaker, Manager, Writer, On & Off-Air Entertainment Personality, and well Artist-at-large wears many hats, but no matter the hat he wears he covers everything with plenty of thought. Specialities:
 Copywriting • Press Releases + Distribution • PR Strategy • Media Training • Speech Writing • Creative Consulting • Brand Image Creation 
 Tyson Moultrie | @typhoenixlive Co-Founder/Chief Communications Officer
  25. 25. Business Development • Consultation • Public Relations • Marketing • Branding
 www.whybluematters.com | www.areyouthereason.com | www.bluetifulmag.com Tyson Moultrie | A.L. Roberts ty@whybm.com | alr@whybm.com 617.519.0242 | 646.570.0710

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