2009
Est.®
Hybrid Creative Agency
& Publication

our stOry
So Why Does Blue Matter?
MethOD
Understand the media of WBM
the publicatiOn
Discover the inspiration behind our pages
our services
Explore. Reach. Connect.
COntact us
Get in touch with our creative team
contents
our inspiration: You!
We Believe In Legends.
Our platform has a solid foundation in professional networking and
promoting emerging as well as recognizable artists, musicians,
models, authors, designers, brands, and entrepreneurs.
We know where to look for inspiration.
Sometimes, our heroes find us.
You can be our next muse. We craft interviews and features. We are
the first to showcase your accomplishments, business endeavors, and
aspirations. We write reviews, engage in community outreach, social
media marketing, and create effective brand promotions.
Your story is Why Blue Matters?®.

OUR STORY
So Why Does Blue Matter?

T H E C O M P A N Y
~
Located in NYC with representation in
Boston, Los Angeles, and Seattle, Why
Blue Matters?® is a hybrid creative
agency + publication that specializes in
the Brandemia, PR{istry}, and Creative
Consulting of individuals or companies,
short or long-term.
OUR SPECIALITIES:
Branding • PR Campaigns + Publicity • Social Media
Brand Integration • Celebrity/Influencer Involvement • Event Activation
[
Efficient. Effective. Precise.
Our unique approach is the consummate
publicity and marketing strategy for brands.
Whether on the ground, in print or within
digital environments, Why Blue Matters?®
has a continuous visibility model for success.
]
C o l o r i n g Y o u r I n n o v a t i o n .

OUR METHOD
Understand The Media of Why Blue Matters

635
1. Website(s)
2. Solid Platforms (Publication & Social Media)
3. Incredible Formats
What Makes Us So Unique
It’s As Easy As 1-2-3.
@whybluematters
20,000+ followers
@whybluematters
17,000+ followers
/areyouthereason
12,000+ followers

733
When it comes to the exposure of any brand or event, effective promotion is not only critical for
retaining existing fans and customers, but also for establishing the affinity of new ones. We help
brands leave a lasting impression and create remarkable campaigns driven by powerful product
experiences.
Our Landing Page
Visit Us
www.whybluematters.com

833
Created in collaboration with A La Mode Management, Why Blue Matters® presents Blue{tiful}. The first
of its kind, Blue{tiful} is the next installment in the WBM/AUTR series. Featuring social media influencers
in photography, makeup artistry, music, fitness, and glamour, this publication and website showcases
beauty from a different perspective.
Our Landing Page
Visit Us
www.bluetifulmag.com
Our Landing Page
Visit Us

935
1. Launched its website + publication
2. Garnered an international following
3. What’s Next…?
Blue{tiful} Numbers
It’s hard being blue{tiful}. In 3 months, @bluetifulmag has:
@bluetifulmag
18,000+ followers
@bluetifulmag
1,000+ followers

1033
Convincing stories are told through media that matters. Our website, www.areyouthereason.com, the
most relevant content for creative journalism and campaign promotions. We’re a strobe light of multimedia.
We publicize our features’ debut albums, videos, tracks. Many of our features experience their first interview
with WBM. Our interviews dig deep into the personal philosophy of creative work, and tell stories, that
motivate, excite, and unite. Our initiatives and passion for progress define us as an ever evolving
project.
Our Landing Page
Visit Us
the world needs more luminaries
why blue matters® has them.
www.areyouthereason.com
Our Landing Page
Visit Us

THE PUBLICATION
Discover The Inspiration Of Blue

publicationWBM/Autr
Blue{tiful} magazine
The first shot at anything isn’t the easy. Then again, who said it would be?
However, we figured with the release of this publication,we give it our absolute
best by giving you best the real as well as the digital world offers. So from cover
to cover be inspired in ways you never have before.
Meticulously selected, WBM/AUTR: Blue{tiful} features 29 of the most amazing
individuals you will ever come across. Providing a multitude of unique
perspectives, learn of what makes the pursuit of goals and dreams as told
through the publication’s human interest pieces, well you know so–blue{tiful}.
In the 2014 fall/winter edition of the WBM/AUTR: Blue{tiful}:
@moisnomois • @qimmahrusso • @mikeho_ • @msunitedstates • @sarahfasha•
@suzette_james • @kreeshaturner • @katelynnansari • @karen_vi • @fitnessyen •
@dailiperez • @patisens • @nicolethepole • @whaitecanvas • @ingalala_ •
@maryana_kiss • @michaeloliveri • @lexypanterra • @theamandajean •
@lukepearsallphoto • @martin_depict • @4mmfoto • @ohrangutang •
@mikaelaosborn • @baileysarian • @lizairizarry • @franciele_medeiros •
@barbarella_desiree • @bl_a_nk_doe

publicationWBM/Autr
wellness issue
Following our February ‘13 fashion debut, we wanted to bring attention to some
of the unique individuals who are involved in fitness, nutrition and various other
aspects of healthy living.
This new issue celebrates the diverse aspects of a life of wellness. We believed
that, like anything else in life, wellness is a multifaceted experience that involves
mind, body, and spirit. Our for features this issue represent the best of these
qualities through their accomplishments, perseverance, and positive impact upon
others.
Our Features for WBM’s second digital magazine include:
Tommy Reynolds: Personal Trainer, Nutritionist, and Fitness Model • Ainsley
Rodriguez: Personal Trainer and Model • Gordie Holt: Personal Trainer, Dancer
and Choreographer • Malin Johansson: Gymnast and Personal Trainer • Sonya
Looney: Professional Mountain Biker • Nicole Katz: Yoga 216 Founder •
Rochelle White: Yoga Teacher • Christy Morgan: Vegan Chef • Barnivore:
Toronto’s Database for Vegan Alcohol

publicationWBM/Autr
fashion issue
As New York Fashion Week and Nolcha Fashion Week drew to a close for S/S ’13,
Why Blue Matters?® was thrilled to speak with some of the designers who were
showing their collections, as well as other passionate individuals making their
mark in fashion.
We sought to create a new medium for WBM to better share the stories and the
works of talented people, so we conceived the WBM/AUTR magazine. Digital
and interactive, our first volume has been painstakingly crafted by our dedicated
team.
Our Features for WBM’s first digital magazine include:
Kerry Bannigan: CEO of Nolcha Fashion Week • Alyson Campbell Roy: AMP3PR
for Nolcha Fashion Week • Mandi Gallegos/Mikailee Alton: Fashion Designer
shown at Nolcha Fashion Week • June Sohn: Fashion Designer shown at Nolcha
Fashion Week • Daniel Silverstein & Chris Anderson: Fashion Designer and
Brand Manager for 100% NY • Lena Lee: Fashion Blogger • Alina Fayer: Fashion
Blogger • Shannon Jankula: Glamour Photographer • Claire Thompson: Fashion
Illustrator

LAVETTE SLATER (Emmy Award Winning Hairstylist) / LONNY BEREAL
Grammy Award Winning Songwriter/Producer) / JANEISHA JOHN
(Model, Actress, TV Personality) / CORTNEY NOVOGRATZ (Star of
Bravo TV's 9By Design) / TERRY KENNEDY (Professional Athlete) /
JUNE SOHN (Fashion Designer) / ELVIRA GUZMAN (Celebrity Publicist)
SANDRA RINOMATO (Star of HGTV's Property Virgins) / ITALO CUNHA
(Guitarist/Composer) / JILL KRASNICKI (Singer/Songwriter) / LONG
ARM (DJ) / CLAIRE THOMPSON (Fashion Illustrator) / BELLA
FALCONI (Fitness Enthusiast/Spokesmodel) / MICHELLE AVILA (Tattoo
Model) / MIKE EPPS (Comedian/Actor) / HARDY INDIIGO (Producer/
DJ) / SHANNON JANKULA (Photographer) / RICKSTAR (Singer/
Songwriter) / VITA CHAMBERS (Singer/Songwriter) / ADAM HASSAN
(Illustrator/Professional Athlete) / LONDYN JUWELZ (Make Up Artist) /
KALIESHA WEST (Professional Boxer) / GOGO MORROW (Singer/
Songwriter) / DANIEL SILVERSTEIN (Fashion Designer) / SHAHMEN
(Underground Hip-Hop) / THE KLEENRZ (Art-rap Noire) / HOLLY
HERNDON (Experimental Sound Artist) / BARREL ROLL MAN
(Campaigner for Nurses for Newborns) / JAHMAR AMANI
(Photographer) / THE AMENDS (Rock Band) / SHANE KOYCZAN
(Spoken Word Poet) / ROSALYN LOCKHART (Makeup Artist) / PO
JOHNSON (Star of VH1's Lala's Full Court Life) / LOTAY YANG
(Entrepreneur) / KARLIE REDD (Star of VH1's Love & Hip Hop ATL) /
CUPID (Multi-Platinum Recording Artist) / GEORGIA ME (Emmy, Tony
and Peabody Award Winning Poet)... and more!
some of the reasons
Why blue matters

OUR SERVICES
What Can Blue Do For You?

TRADITIONALPR&MEDIASERVICES
EPK Development
Interviews / Biographies
Product Placement
Media Outreach
Music Reviews
Media Training
Brand Development
Brand/Product Pitching

SOCIALMEDIA&DigitalMARKETING
Influencer Marketing Social Media Engagement
Analytics & Monitoring
Fan Engagement
Content Creation
Creative Commerce
Campaign Development
Cause Marketing

projects & clients
{80+ projects & clients served}

pr placements
{over 150 media outlets + 1,300 client placements}

WBM just doesn’t tell you what to do. We have inside
experience of creating platforms and successful campaigns
from the ground up for music, fashion, lifestyle, consumer
electronics, independent media, and beverage brands.
Because of this we’re hands on.
Your Story is…
Why Blue Matters
Why Blue Matters® is able to strategize with confidence from different
vantage points. We take the anticipation of televised shows and events,
and convert that excitement into a palatable experience that brings fans
closer to the brands they love so much. Because we put brands in front of
people before, during, and after high visibility events, we can target large
audiences and create extended opportunities that can raise their
recognition on social media and beyond.
Brand Ambassadors seen with fan for NFL Pop Up Shop @ Macy’s
WE’ve got a record

We Never Stop Actualizing
With a focus on advocate architecture and product experience coupled with
social network building, Why Blue Matters® maximizes the efforts of any
brand to create more solidified connections with fans and customers in
order to remain an influence in the world of new media.
we are the real deal
Dec '12 Jan '13 Feb '13 Mar '13
2.5k
5k
7.5k
from November 1, 2012 - March 10, 2013
@TRUKFIT
@TRUKFITRUSSIA
TRUKFIT
across all Twitter and Facebook accounts
Incoming Messages 1,235,493
Sent Messages 4,807
New Twitter Followers 32,632
New Facebook Fans 79,076
1,253,098 INTERACTIONS
BY 594,637 UNIQUE USERS
209,997,516 IMPRESSIONS
across all Twitter accounts
FOLLOWER DEMOGRAPHICS
67%
MALE FOLLOWERS
33%
FEMALE FOLLOWERS
18-20
21-24
25-34
35-44
45-54
55-64
65+
TWITTER STATS
32,632New Twitter Followers in this time period
48,570
Link Clicks
24,614
Mentions
17,829
Retweets
DAILY INTERACTIONS @MENTIONS 24,614 RETWEETS 17,829 OUTBOUND TWEET CONTENT
1,415 Plain Text
866 Links to Pages
1,154 Photo Links

CONTACT US
Get In Touch With Team Blue

Aficionado of storytelling, creativity and all things inspiring and
motivational, A.L. has an amazing way of looking at the world.
Combine that with a knack to leverage niche markets and social
media, he is a tour de force when it comes to concepts, content
distribution, and executing successful strategies with powerful
campaigns.
Specialties:
360 Degree Marketing Strategies • Brand Development • Brand
Activation • Audience Acquisition• Social Media Strategies •
Collaborative Marketing • Interactive Marketing • Digital Concept +
Content Development
A.L. Roberts | @alristry
Co-Founder/Chief Creative Officer
A connoisseur of creativity, curator of correspondences, expert in
experiences, and respected raconteur has quite a way of indulging in
interests. This humorous "Ace of ALL Spades" and also chief of A La
Mode Management Group is a Proud Father, Philanthropist, Strategist,
Publicist, Public Speaker, Manager, Writer, On & Off-Air Entertainment
Personality, and well Artist-at-large wears many hats, but no matter the
hat he wears he covers everything with plenty of thought.
Specialities:
Copywriting • Press Releases + Distribution • PR Strategy • Media
Training • Speech Writing • Creative Consulting • Brand Image Creation
Tyson Moultrie | @typhoenixlive
Co-Founder/Chief Communications Officer

Business Development • Consultation • Public Relations • Marketing • Branding
www.whybluematters.com | www.areyouthereason.com | www.bluetifulmag.com
Tyson Moultrie | A.L. Roberts
ty@whybm.com | alr@whybm.com
617.519.0242 | 646.570.0710