Mind map - poster

1. OCR Media Studies – A2 Level
Unit G324: Advanced Portfolio
Mind Map and
Research
Name: William Hennegan
Candidate Number: 3057
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Generation of Ideas for Ancillary Product 1) –
Poster

2. Source of Inspiration
History of the Product – first aired on the 9th of December 1960 at 7pm. The show typically
airs six times a week: Monday, Wednesday and Friday at 7:30PM – 8PM and 8:30 – 9PM.
Publisher – Granada Television
Socio-Economic Needs – The primary socio-economic needs of the target audience primarily
consist of C2 and D as these two classes relate more to the working class.

3. Main ideas
• Changing the channels
• Inside operas
• Weekly gossip
• Soap hour
• Weekly soap

4. Images needed
• Main image – medium close ups of essential
characters.
• Locations – brick walls, alley ways, sign posts
for the road (Chalk Lane) and featured
locations in the trailer.
• Medium shots – two characters, one entering
a car and one holding a knife.

5. Language/price
• I used terminology and language that is eye
catching and easy to understand, while also
using fonts and colours that made them stand
out from the page.

6. Synergy (social media)
• I used social media services like Instagram,
Twitter and Twitter as promotions on the
cover.
• I also used a ‘hash tag’ (#CHALKLANE) under
the masthead as a way to promote the
magazine and it’s promotional website.

7. Mind Map - Conclusion
• I need to arrange to take images of each
of the characters in the video, add
critical praises as well as a
• The softwares we are going to use are
Adobe Photoshop to compile all of our
images.