Women's Professional Soccer

1. Women's Professional Soccer
Neha kumari PGCM5 1506
Atul Gurav PGDM 2 1510
Rahul Shetty PGDM2 1523
Nitish Moningi PGDM2 1517
Teja Mulagala PGCM 5 1505
Wendell Godinho CMBA 6 1522

2. 1 654 732Case Synopsis
Struggled to sustain a professional soccer league for women
Profits were made with the previous league (WUSA) in mind
Clash between the logic of the market and issues concerning gender
Single business entity
WOMENS PROFESSIONAL SOCCER

3. 1 654 732 Problem
Newly introduced
Sponsors were less in number.
Operating Expenses were too high.
Compensation was very low.
WPS has to pay for TV to broadcast.
Less number of audience
Target audience
Revenue

4. 1
654 732 Inferences:
Exhibits

5. 1 654 732 Inferences:
Exhibits
Jennifer Pogorelec O’Sullivan joined WPS as league’s CEO .
An attorney lead the WPS well with her good leadership
experience in professional sports

6. 1 654 732 Recommendations
Market Research is needed to study the demand. Opportunities and threats will
become visible.
Fan Identification and building a fan base loyal to the brand is crucial.
Marketing campaigns and Marketing stars will play a big role in order build the
fan base.
Connect with colleges and businesses and get them to attend games and then the
word of mouth would carry it from there.
Visiting malls, soccer tournaments, schools and churches.

7. 1 654 732 Solution
Should concentrate on 5th P i.e., publicity because sport games will
cherish only because of positive publicity.
Written media, such as newspapers, are more important for a team than
broadcasts on television.
A need for changed in attitudes towards women’s sports.
Providing coaching for soccer for women players.
It’s important to communicate with the community, because the
community is the key to fan identification.
Philanthropic actions – literacy program, drug eradication can reinforce
team’s positive position.
8

8. 1 654 732
8Conclusion
A product is more than a physical object or a performed service.
If the consumers’ expectations are too high, the risk of
disappointment increases and vice versa.
Quality of a product is measured by the consumers’ satisfaction
with the product.
Product launch was too late. The market may not be prepared to
take the product.
Good franchise in Philadelphia, but they spent too much money.

9. Thank You