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Front Burner Brands


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Front Burner Brands

  1. 1. Organizational Audit<br />Public Relations Issues, Practices, Problems <br />Fall 2011<br />Lissette Colón<br />Danielle Hamilton<br />Laura Johnson<br />Kara Korona<br />Victoria Martinez<br />Rachael Wilcox<br />
  2. 2. About<br />Melting Pot opens 1975 under TGS Restaurant management <br />Grillsmith opens 2004: 29 year mark for Melting Pot<br />Burger 21 opens 2010<br />April 2011 TGS changes name to Front Burner Brands<br />
  3. 3. Companies<br />The Melting Pot<br />Burger 21<br />Grillsmith<br />
  4. 4. Interview<br />Sandy D'Elosua<br />National Director of Communications<br />“We're streamlining our processes across our concepts."<br />
  5. 5. Social Media<br />Melting Pot<br />Twitter: @TheMeltingPot<br />Facebook:<br />Burger 21<br />Twitter:@MyBurger21<br />Facebook:<br />Grillsmith<br />Twitter: @grillsmith<br />Facebook:<br />
  6. 6. Philanthropy<br />The Melting Pot Golf Classic to benefit St. Jude<br />The Calyx and Beau Schenecker Memorial Fund<br />
  7. 7. Future Goals<br />Modernize Communications<br />More up-beat and active/proactive advertising<br />Gain national exposure<br />Teach employees how to handle websites<br />Improve numbers<br />