With over 80% of users now searching the Internet on a mobile device, and over 50% of all emails opened on a mobile, it's never been more important to make sure that your website is accessible on any device.

1. 10 reasons to
create a great
mobile-friendly
website
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2. Having a mobile-friendly website is
more important than ever

3. These days, mobile-friendly
websites are generally
associated with
being ‘responsive’

4. Yet to many digital marketers,
the term ‘responsive’ already
feels old fashioned

5. So why are
most websites
still not built
responsively?

6. Do you even need a responsive
website to make your website
mobile-friendly?

7. Before we answer that,
let’s back up a second
and explain what
responsive means

8. It doesn’t mean a separate ‘mobile’
version of your desktop website
1 version
across all
devices

9. What it does mean:

10. All the elements on your
web pages re-size and
re-structure for users
depending on the device
they access it from.

11. That means images too

12. ... and videos

13. Using media queries and fluid structures,
elements re-stack and re-shuffle effortlessly
to deliver the perfect user experience

14. That’s all
great. So why
do I want that?
Give me one
good reason.

15. How about 10?

16. ‘mobile friendly’
1

17. So much so, it now
tells mobile users if
your site is ‘mobile
friendly’ or not

18. It’s one of the major reasons
companies are scrambling to update
their websites.
The SEO consequences of
an outdated UX have never
been more apparent

19. 2
Your audience
(and customers) are mobile.

20. Search on mobile is
purported to have
already surpassed
desktop usage

21. 3
Your
competitors
are mobile.

22. Although a majority
of websites still aren’t
optimised for mobile,
you can bet within a
year or two they will be

23. 4
Engage with
your audience in
a better way

24. Create more unique,
personal user journeys,
serving up the right
content for mobile users

25. Generate more leads
5

26. Drive users
through your
marketing funnel
on their
own terms

27. Make the transition
from desktop to mobile
seamless on their
buying journey

28. 6
Create a wholly
positive
experience

29. Users are
impatient

30. They’ve been spoiled
by mobile-friendly sites
across the internet

31. They’ll expect it from you.
If they don’t get it, watch
that bounce rate soar

32. 7
Site loading
speeds

37. In the fibre age, lengthy site loading
times don’t wash with users, especially
on mobile

38. Speeding up a site is about
more than just ‘mobile friendly’
design however

39. Coupled with other best
practices, it can help
make a big dent in your
loading times

40. Duplicate content.
Duplicate content.
Duplicate content.
Duplicate content.
Duplicate content.
Duplicate content.
Duplicate content.
cate content.
cate content.
cate content.
cate content.
cate content.
cate content.
Duplicate con
Duplicate con
Duplicate con
Duplicate con
Duplicate con
Duplicate con
8
8

41. Duplicate content incurs big penalties from
Google, and can leave your site’s pages
disparate and poorly organised, even if
there are only tiny differences in the copy

42. Duplicate content incurs big penalties from
Google, and can leave your site’s pages
disparate and poorly organised, even if
there are only small differences in the copy

43. …See what we did there?

44. Really though. You
should have one copy
of your website’s pages
optimised for search
across all devices

45. Time and money
9

46. How easy is it to change
elements on your site?

47. Is your site a pain to maintain? Do
you spend time and money updating
content and functionality each year?

48. Responsive sites are
designed to work with
future advances in
web technology www

49. Built within a trusted open
source CMS like WordPress,
a ‘mobile friendly’ site
can drastically reduce
maintenance time and costs

50. Future
(and content!)
proof
10

51. ‘Mobile friendly’
websites, built well,
are easier to keep
up to date with
content

52. User journeys can be changed and
re-imagined within a fluid framework

53. Different campaigns
and messages can be
easily run within the
same structure

54. Blog content can be
optimised for users,
improving sharing
and visibility

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