First 45 Days Report for The Documentary Film Haute Caribe.

1. THE FIRST 45 DAYS
IN NUMBERS
Prepared by: Ricardo McRae & Gloria Roheim McRae | December 14, 2012
www.Wedge15.com (Formerly: The Ricardo McRae Agency)

2. Haute Caribe:
The World of Trinidad and Tobago Fashion
was launched on 1-11-12.
The launch included the creation of a micro
site with the video, a Twitter account,
Facebook Page and one e-mail campaign
sent to 10,000 people.
The email list consisted of professionals
across North America, the Caribbean and
Europe.
The reception of Haute Caribe was
astounding. This document highlights the
results achieved in the first 45 days.
(Click to play) www.HauteCaribe.com

3. WEBSITE In the first 45 days, Haute
Caribe averages 313 visitors/
day.
With a total of 14,703 to date.
Traffic Sources
Facebook 3800
E-mail 490
Twitter 150
Google 65
Tumblr 50

4. WEBSITE Haute Caribe’s
engagement is 16 times
2100
higher than average.
On average a websites can expect 1%
engagement with it’s audience (sharing,
liking, tweeting, commenting).
FACEBOOK LIKES
Haute Caribe’s visitors engage
at a rate of 16%.
16X
177 65
RE-TWEETS 36 COMMENTS
LINKEDIN
SHARES

5. WEBSITE
COMMENTS

6. WEBSITE
COMMENTS

7. WEBSITE
COMMENTS

8. WEBSITE
COMMENTS

9. VIMEO
Loaded 47,776 times to view
and played 13,246 times.
Haute Caribe ranks in the top
10% of all videos viewed when
compared with YouTube.

10. VIMEO The video was embedded on
other websites and received the
most views through Haute Caribe,
Facebook, and Tumblr.

11. VIMEO
Where people view from
1: U.S.A,
2: Trinidad & Tobago
3: Canada
& 100 others

12. FACEBOOK
145
LIKES ON ANYA’S
SHARE
385
FOLLOWERS

13. TWITTER
COMMENTS
65
FOLLOWERS

14. HIGHLIGHTS
47K
LOADS IN 45 DAYS
14’073
WEBSITE VISITORS
VIEWERS
1
E-MAIL
FROM
SENT
100
ENGAGEMENT
COUNTRIES
OTHER RESULTS
Trinidad & Tobago designers booked for a fashion show
in Toronto 2013
Trinidad and Tobago designers requested to show on the
16X
HIGHER THAN
main stage at the PanAm Games 2015 AVERAGE
(Click to play) www.HauteCaribe.com

15. December 14, 2012
This report was prepared by:
Ricardo McRae & Gloria Roheim McRae
For more information please contact us:
www.Wedge15.com (Formerly: The Ricardo McRae Agency)
hello@wedge15.com
THE FIRST 45 DAYS
IN NUMBERS