2. Always offline
Potentially online, 2035
Online
Sources: “Breaking Through the Barries to Online Growth,” BCG article, June; BCG analysis
Digitizable productsOnline share, Europe (%)
100
25
50
0
75
We staan nog maar aan
het begin
15. 0%
20%
40%
60%
80%
100%
DE UK ES FR NL HU IT BE IE AU GR DK IS FI NO SE
To a neighbour
Parcel locker & home
in a specific place
Retail outlet, Post
office
Home,
workplace/office
consumenten
Voorkeur