Promoting services and products through smartphones, mobile devices, networks, and tablets is called mobile marketing.

1. Mobile Marketing & Its Benefits

2. Mobile Marketing
Advancing administrations and items through cell phones, cell phones,
organizations, and tablets is called Mobile Marketing. Potential clients
get area touchy and customized administrations and items.
As one of the computerized promoting systems, It is a cycle that
spotlights on the interest group through cell phones as SMS, email, sites,
MMS, applications, and online media. As indicated by salesforce insights,
68% of organizations have moved to versatile advertising system for a
beneficial business
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3. How Does It Work ?
Mobile marketing considers promotions sent through text messages, multi-
media messages or MMS, through apps, in-game marketing, and more.
Mobile marketing works by developing a marketing strategy, picking a
specific type based on business strategies and objectives, and finally
analyzing and making the strategy better. There are several types of
strategies for businesses to flourish in the mobile marketing business.
Choose the right approach to hit the jackpot.
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4. Types of
Mobile
Marketing
Strategy
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5. 5
● In-game marketing: A mobile ad that pops up during mobile games is called
in-game mobile marketing. The ads appear as full-page ads, banner pop-
ups, or video ads that appear during screen loading time.
● App-based marketing: Mobile apps are employed in app-based marketing.
Google Admob and more such services support advertisers in developing
mobile ads that pop up in third-party mobile apps. Facebook is a good
example where it permits its advertisers to create ads that are
incorporated with Facebook mobile app. The promoted post ads on
Facebook are flawless as visitors do not realize it as ads.
● Location-based marketing: Location-based mobile ads that pop up based
on a particular business or area.

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● QR codes: In this particular strategy, visitors scan a QR code and lead to a
website associated with the QR code. Such an approach blends with mobile
gamification and inspiration as users are unaware of the destination.
● Mobile image ads: These image-based designs pop up on mobile devices.
● Mobile search ads: These are nothing but Google search ads developed
specifically for mobiles that render add-on extensions such as maps or click-
to-call.
● SMS: By using the customer’s mobile numbers, text messages regarding
offers, opportunities, etc., are sent to visitors.

7. Benefits of Mobile
Marketing
1. Reaches a wider audience
2. Immediate results
3. Stress-Free work
4. Convenience
5. Track user response
6. Instant transaction
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8. Conclusion
Mobile marketing has taken over people’s minds with the enhanced busy
lifestyle. The pocket companion has made everything instant and easy. The
global system for mobile communication Association research reveals that
by 2025 about 75% of mobile users will be using smartphones. The rapid
growth in smartphones adoption and tablets with improved internet in
developing countries led mobile and digital marketing to greater heights.
People also welcome mobile ads for the best advantages they enjoy. make
yourself ready for the future marketing, Learn Digital Marketing All
together at Web Trainings Academy
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9. THANKS!
Any questions?
You can find me at @webtrainings83@gmail.com
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