The WebLink Connect™ Webinar Trilogy: Retain

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The conclusion of The WebLink Connect™ Webinar Trilogy - a client exclusive webinar series hosted by WebLink President, Founder and CEO, DJ Muller. This special series will demonstrate best practices you needed to acquire, engage and retain more members while utilizing your WebLink Connect database to help you every step of the way. In this webinar, Muller will focus on the best practices you need to acquire new members. He'll teach you how to identify your competitors and understand their missions and motives, how to use closing techniques to seal the deal on new member sign ups that are set up to renew year after year, how to leverage your website and online member directory to generate leads for you and your members... and so much more!

Software

The WebLink Connect™
Webinar Trilogy
Acquire. Engage. Retain.

Presenter
DJ Muller
Founder and President/CEO
DJ@weblinkinternational.com

The Membership Lifecycle
Acquire Engage Retain

Remember
Your members have different interests and challenges.
Exceptional value comes from personalizing
engagement touchpoints to address each of these with a
persona-based approach.

Organize Value Based on Defined Personas
The Business Owner
• Business Growth
Opportunities
• Advocacy and Support
• Increased Exposure
• Website Advertising
The Ladder Climber
• Leadership Development
• Professional
Development
• Networking opportunities
The Social Butterfly
• Active Young
Professionals Group
• Committee and Task
Force Participation
• Networking opportunities

Affiliation Codes
WebLink Connect’s Affiliation Codes allow you to tag
profiles with an identifier
• You can use these codes to look up and segment specific profiles
• Examples of Affiliation Codes include:
 “Member”
 “Newsletter Subscriber”
 “2016 Board of Directors”

Setting Up Affiliation Codes in WebLink
Connect™
Three Easy Steps!
1.Set up Your Affiliation Code Types
2.Set up Your Affiliation Codes
3.Send an Email!

Send a Simple Email
Tip! Send to prospects!

Top Tips for Retention
• Optimize Your Online Directory to drive more
value
• Always have a summary of trailing, twelve month
accomplishments you can reference in a
document and online
• Setup VOI/Referral Report ASAP
• Send out VOI/Referral Report the Invoices

Use The VOI/Referral Report
Helps to
quantify value
you are
providing

Setup the Referral / Value of Investment
Under the Admin, Set
Preferences menu
See
: https://vimeo.com/154903295

How do I determine VOI?
What is the value of one referral?
• Lifetime value of customers (average revenues)
If 1 in 20 leads become customers, and a customer lifetime value is
$200, then each lead is worth $10.
• Ad Value Equivalence/Earned Media Value
What would it have cost to buy those leads or impressions at face
value? Range from $5 - $12 per thousand.
• Use your average referrals and average dues and work
backwards to see where you land.
Referral Report Executive Summary

Use The Referral Report
Setup it up, and test
it!

Thank you!
DJ Muller
Founder and President/CEO
DJ@weblinkinternational.com

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The WebLink Connect™ Webinar Trilogy: Retain

1. The WebLink Connect™ Webinar Trilogy Acquire. Engage. Retain.

2. Presenter DJ Muller Founder and President/CEO DJ@weblinkinternational.com

3. TODAY, IT’S ALL ABOUT RETENTION

4. The Membership Lifecycle Acquire Engage Retain

5. Remember Your members have different interests and challenges. Exceptional value comes from personalizing engagement touchpoints to address each of these with a persona-based approach.

6. Organize Value Based on Defined Personas The Business Owner • Business Growth Opportunities • Advocacy and Support • Increased Exposure • Website Advertising The Ladder Climber • Leadership Development • Professional Development • Networking opportunities The Social Butterfly • Active Young Professionals Group • Committee and Task Force Participation • Networking opportunities

7. Affiliation Codes WebLink Connect’s Affiliation Codes allow you to tag profiles with an identifier • You can use these codes to look up and segment specific profiles • Examples of Affiliation Codes include:  “Member”  “Newsletter Subscriber”  “2016 Board of Directors”

8. Setting Up Affiliation Codes in WebLink Connect™ Three Easy Steps! 1.Set up Your Affiliation Code Types 2.Set up Your Affiliation Codes 3.Send an Email!

9. Send a Simple Email Tip! Send to prospects!

10. Top Tips for Retention • Optimize Your Online Directory to drive more value • Always have a summary of trailing, twelve month accomplishments you can reference in a document and online • Setup VOI/Referral Report ASAP • Send out VOI/Referral Report the Invoices

11. Use The VOI/Referral Report Helps to quantify value you are providing

12. Setup the Referral / Value of Investment Under the Admin, Set Preferences menu See : https://vimeo.com/154903295

13. How do I determine VOI? What is the value of one referral? • Lifetime value of customers (average revenues) If 1 in 20 leads become customers, and a customer lifetime value is $200, then each lead is worth $10. • Ad Value Equivalence/Earned Media Value What would it have cost to buy those leads or impressions at face value? Range from $5 - $12 per thousand. • Use your average referrals and average dues and work backwards to see where you land. Referral Report Executive Summary

14. Use The Referral Report Setup it up, and test it!

15. Top Tips for Retention • Optimize Your Online Directory to drive more value • Always have a summary of trailing, twelve month accomplishments you can reference in a document and online • Setup VOI/Referral Report ASAP • Send out VOI/Referral Report the Invoices

16. Thank you! DJ Muller Founder and President/CEO DJ@weblinkinternational.com

Editor's Notes

Brief back ground on technology focus; 25 years in working with associations.
What is Member Engagement and Why is it Important? Economic and demographic trends - including the growing number of millennials in the workplace, changing consumer expectations and the access to 24/7 connectivity and community that social media giants like Facebook, Twitter, and LinkedIn have provided - have catalyzed a need for change when it comes to providing value to members and actively keeping them engaged. The key to overcoming this challenge lies in the power of your data and the utilization of WebLink Connect™.
Membership lifecycle, importance of engagement, Breakout of just engaging your main contact and get as many members engaged as you can by providing value at the PERSONAL LEVEL
No!
It’s okay to have the same benefit for more than persona
Demo CMS on adding navigation!
Demo CMS on adding navigation!
Demo CMS on adding navigation!
Brief back ground on technology focus; 25 years in working with associations.

The WebLink Connect™ Webinar Trilogy: Retain

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Editor's Notes