5 Steps to Growing Your
Membership Through
Session Agenda
• Maximize your
presence
• Attract followers
• Engage followers
• Measure engagement
• Try LinkedIn ads
5 S...
About Me
• Curt Moss, Senior
Product Marketing
Manager @ WebLink
• 12 years at memberbased orgs
– Las Vegas Chamber of
Com...
About WebLink
• SaaS Company (Software as a Service), Leading Software
Provider to Chambers of Commerce and Business Assoc...
About WebLink
• Association
Management Software
• Website Design &
Development
• Non-Dues Revenue
Programs
• Partner in Yo...
5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
WebLink Websites
• Responsive website
design
• Automatically adjusts
for any screen
• Fully integrated
database & website
...
About WebLink
• iPad app for mobile
commerce
• Integrated credit card
reader
• New member sales
• Event registrations
• Pa...
WebLink Blog

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
Why bother using LinkedIn?

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
“Even if you’re
on the right
track, you’ll get
run over if you
just sit there.”
- Will Rogers
Fish where the fish are.
LinkedIn Stats
240 Million Users
3 Million Company Pages
1.5 Million Groups
42% of users update
profile regularly
• 81% of...
43% of marketers have acquired a
customer through LinkedIn.

Source: HubSpot, 2013 State of Inbound Marketing
5 Steps to G...
LinkedIn = Better Conversions
LinkedIn generated the highest
visitor-to-lead conversion rate at 2.74%,
almost 3 times high...
LinkedIn = Big Deal for Business

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
Which best describes your knowledge of LinkedIn?
Extensive
4%

Little or no
knowledge
12%

Moderate
43%
Limited
41%

5 Ste...
Do you store your members’ LinkedIn pages and
profiles in your membership management software?
We have
LinkedIn data
store...
How is your staff using LinkedIn?
No one at our
organization is
using LinkedIn
8%

We update our
company page
often and
en...
How much of an impact has LinkedIn made
to your organization?
It’s essential for
us and makes a
big impact on
membership
5...
How Can LinkedIn Benefit
Your Organization?

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink Interna...
Extend Your Reach

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
Improve Your Relevance

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
Increase Member Engagement

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
Grow Your Membership

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
Maximize Your Presence

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
1

5 Steps to Growing Your Membership Through LinkedIn

2

#FACP

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
•
•
•
•
•
•
•

Company Type
Company size
Website URL
Industry (Non-Profit)
Operating Status
Year Founded
Locations

5 Step...
• Company Name
• Description
• Language

• Admins

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink I...
5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
Add Products and Services

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
Add Products and Services
• Big event
• Benefit programs
• Affinity programs
• Government affairs
efforts
• Membership tie...
Add Products and Services
•
•
•
•
•
•
•
•

Name
Category
Description
Image
Company contact
URL
YouTube Video
Features/Bene...
Get Recommendations

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
Add Job Listings

1

5 Steps to Growing Your Membership Through LinkedIn

2

#FACP

© WebLink International
Connect Your Blog

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
Connect Your Blog
• Auto-post or schedule
posts via Hootsuite or
other service
• Buffer now supports
LinkedIn pages
• Or, ...
Post Updates

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
Targeted Content
•
•
•
•
•
•

Company size
Industry
Job function
Seniority
Geography
Include/Exclude
company employees

5 ...
Examples

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
LinkedIn Pages vs. Groups
Pages
• Add many more details
about your organization
• Images
• Product/services
• Anyone can s...
Attract Followers

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
Send Invites
• Co-workers
– Add current position at
your organization

• Members
• Industry thought
leaders
• Business ass...
Create a campaign strategy
• Create editorial calendar
for posts (Plan!)
– Date, topic, link, author,
target audience

• A...
Leverage LinkedIn Groups
• Start conversations
• Give members a reason
to share content or
comment
• Join related or simil...
Engage Followers

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
Content!
• Use content as question
prompts
• Answers to common
questions
• Blog posts
• Webinars
• Events
• Discussion que...
Creating Great Content
• Understand your
audience
• Connect with them
• Give them information
they want & need
• Use emoti...
Tell a story
5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
Creating Great Content
• Informative
– Expertise
– Tips
– Insight

• Different
– Personality
– Fresh Take
– Surprises

5 S...
The Two Yutes

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
What does
“My Cousin Vinny” and
the Two Yutes have to
do with creating content?

5 Steps to Growing Your Membership Throug...
The Three “U”s
• Unique
• Useful
• Updated

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink Internat...
“Tastes like chicken” isn’t a compliment
- Seth Godin
Great Content

“Don’t interrupt what people are interested in.
Be what people are interested in.”
5 Steps to Growing Your ...
This isn’t the content you’re looking for

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink Internati...
LinkedIn Posting: Best Practices

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
Use Images (98% higher comment rate)

Source: LinkedIn

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebL...
5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
Include Links (drives 2x engagement)

Source: LinkedIn

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebL...
Add Videos (75% higher share rate)

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
More Best Practices
• KISS (Keep it Short & Simple)
• Give audience a reason
to engage
• Ask questions
– Worst/best custom...
More Best Practices
• 80/20 rule - post 4
audience-focused items
for every 1 promoting
your organization
• Mix entertainin...
5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
More Best Practices
• Engage your co-workers
• Share updates
• Add comments
• LinkedIn Company Page,
Groups and your own
p...
Clear Calls To Action
•
•
•
•
•
•

Sign up for an event
Share an article
Download a case study
Tell their story
Take a sur...
Frequency
Companies that post 20 times per month reach
at least 60% of their audience (LinkedIn)

5 Steps to Growing Your ...
Thank Your Recommenders!
• Send LinkedIn messages
• Email
• Mention/tag them on
Twitter or Facebook
• Thank you notes
• Ph...
Measure Engagement

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
Insight & Analytics

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
View Your Followers

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
Website Traffic

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
Try LinkedIn Ads

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
Sponsored Updates Resources
• 3 Steps to Targeting LinkedIn Sponsored
Updates
• How-To Use LinkedIn Sponsored Updates
Camp...
5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
Have You Tried LinkedIn Ads?

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
Bonus Tip – For your members
Add members’ social media links on their listing
on your website. Connect them with potential...
Use your AMS to store
members’ profile data

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink Interna...
Personal Profile Tips
Professional Photo!
Concise description
Use keywords
Complete education
and work history, with
descr...
5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLink International
Opening Remarks – DJ & Terry

Coming up: 3 Questions

5 Steps to Growing Your Membership Through LinkedIn

#FACP

© WebLin...
Opening Remarks – DJ & Terry

WebLink Recap: An Integrated Solution
• ONE web-based centralized
database
• Prospects, memb...
Opening Remarks – DJ & Terry

Association & Chamber Websites
• 500+ client websites
• WebLink Local business
directory dri...
Opening Remarks – DJ & Terry

WebLink Website Management System
• Very easy to add pages and
edit content
• Drag and drop ...
Opening Remarks – DJ & Terry

3 Questions
Please answer these to receive a
copy of the presentation.

5 Steps to Growing Y...
Additional Resources
• 4 Reasons Your LinkedIn Company Page Needs
Work
• In Good Company: How Best In Class
Marketers Use ...
Additional Resources
• 15 Tips for Compelling Company Updates on
LinkedIn
• Creating the Right Content for Your
Associatio...
Webinar Summary
•
•
•
•
•
•
•
•

Great content
Right audience
Right time
Right channel
Ways to respond
Ways to share
Engag...
“Turn strangers
into friends.
Turn friends into
customers.
Turn customers
into salespeople.”
- Seth Godin
5 Steps to Growi...
Curt Moss

Senior Product Marketing Manager
curt.moss@weblinkinternational.com

WebLink International
3905 Vincennes Road,...
5 Steps to Growing Your Membership Through LinkedIn - FACP
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5 Steps to Growing Your Membership Through LinkedIn - FACP

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Webinar for the Florida Association of Chamber Professionals on February 25, 2014

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5 Steps to Growing Your Membership Through LinkedIn - FACP

  1. 1. 5 Steps to Growing Your Membership Through
  2. 2. Session Agenda • Maximize your presence • Attract followers • Engage followers • Measure engagement • Try LinkedIn ads 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  3. 3. About Me • Curt Moss, Senior Product Marketing Manager @ WebLink • 12 years at memberbased orgs – Las Vegas Chamber of Commerce – Chapter of National Safety Council • 7 years @ WebLink linkedin.com/in/curtmoss linkedin.com/company/weblink-international – Faculty for W.A.C.E. – Present at association and chamber conferences 5 Steps to Growing Your Membership Through LinkedIn #IACCE #FACP © WebLink International
  4. 4. About WebLink • SaaS Company (Software as a Service), Leading Software Provider to Chambers of Commerce and Business Associations • Established in 1996, 60 Employees, based in Indianapolis, IN • 94% Customer Retention Rate • Based in Indianapolis, Indiana • 94% Customer Retention Rate 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  5. 5. About WebLink • Association Management Software • Website Design & Development • Non-Dues Revenue Programs • Partner in Your Success 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  6. 6. 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  7. 7. WebLink Websites • Responsive website design • Automatically adjusts for any screen • Fully integrated database & website 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  8. 8. About WebLink • iPad app for mobile commerce • Integrated credit card reader • New member sales • Event registrations • Pay open invoices 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  9. 9. WebLink Blog 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  10. 10. Why bother using LinkedIn? 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  11. 11. “Even if you’re on the right track, you’ll get run over if you just sit there.” - Will Rogers
  12. 12. Fish where the fish are.
  13. 13. LinkedIn Stats 240 Million Users 3 Million Company Pages 1.5 Million Groups 42% of users update profile regularly • 81% of users belong to at least one group • 50% have Bachelor’s or Master’s degree • • • • Sources: Business 2 Community, LinkedIn 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  14. 14. 43% of marketers have acquired a customer through LinkedIn. Source: HubSpot, 2013 State of Inbound Marketing 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  15. 15. LinkedIn = Better Conversions LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%). Source: HubSpot Internal Customer Study 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  16. 16. LinkedIn = Big Deal for Business 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  17. 17. Which best describes your knowledge of LinkedIn? Extensive 4% Little or no knowledge 12% Moderate 43% Limited 41% 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  18. 18. Do you store your members’ LinkedIn pages and profiles in your membership management software? We have LinkedIn data stored for MOST of our members 2% We have LinkedIn data stored for a FEW of our members 12% Unsure 33% We don’t have that feature in our system 53% 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  19. 19. How is your staff using LinkedIn? No one at our organization is using LinkedIn 8% We update our company page often and engage in discussions 15% We have a company page but don’t do much to engage 40% 5 Steps to Growing Your Membership Through LinkedIn Staff uses LinkedIn but we don’t use it as an organization 37% #FACP © WebLink International
  20. 20. How much of an impact has LinkedIn made to your organization? It’s essential for us and makes a big impact on membership 5% LinkedIn has not made any impact on our organization 49% 5 Steps to Growing Your Membership Through LinkedIn We use LinkedIn but it hasn’t made a big impact 46% #FACP © WebLink International
  21. 21. How Can LinkedIn Benefit Your Organization? 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  22. 22. Extend Your Reach 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  23. 23. Improve Your Relevance 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  24. 24. Increase Member Engagement 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  25. 25. Grow Your Membership 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  26. 26. Maximize Your Presence 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  27. 27. 1 5 Steps to Growing Your Membership Through LinkedIn 2 #FACP © WebLink International
  28. 28. 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  29. 29. • • • • • • • Company Type Company size Website URL Industry (Non-Profit) Operating Status Year Founded Locations 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  30. 30. • Company Name • Description • Language • Admins 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  31. 31. 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  32. 32. Add Products and Services 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  33. 33. Add Products and Services • Big event • Benefit programs • Affinity programs • Government affairs efforts • Membership tiers • Foundation • Educational programs 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  34. 34. Add Products and Services • • • • • • • • Name Category Description Image Company contact URL YouTube Video Features/Benefits 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  35. 35. Get Recommendations 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  36. 36. Add Job Listings 1 5 Steps to Growing Your Membership Through LinkedIn 2 #FACP © WebLink International
  37. 37. Connect Your Blog 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  38. 38. Connect Your Blog • Auto-post or schedule posts via Hootsuite or other service • Buffer now supports LinkedIn pages • Or, post manually each time 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  39. 39. Post Updates 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  40. 40. Targeted Content • • • • • • Company size Industry Job function Seniority Geography Include/Exclude company employees 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  41. 41. Examples 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  42. 42. 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  43. 43. 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  44. 44. 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  45. 45. 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  46. 46. 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  47. 47. 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  48. 48. LinkedIn Pages vs. Groups Pages • Add many more details about your organization • Images • Product/services • Anyone can see updates and interact 5 Steps to Growing Your Membership Through LinkedIn Groups • Private • Have to join to see what’s going on • Require moderation • Good for discussion among group members #FACP © WebLink International
  49. 49. Attract Followers 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  50. 50. Send Invites • Co-workers – Add current position at your organization • Members • Industry thought leaders • Business associates • Tell them why they’ll benefit • Reward them? 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  51. 51. Create a campaign strategy • Create editorial calendar for posts (Plan!) – Date, topic, link, author, target audience • Add link/icon on your website to LinkedIn page • Email signature • Reward users for following you or sharing your posts 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  52. 52. Leverage LinkedIn Groups • Start conversations • Give members a reason to share content or comment • Join related or similar groups • Post questions & content in these groups as well 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  53. 53. Engage Followers 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  54. 54. Content! • Use content as question prompts • Answers to common questions • Blog posts • Webinars • Events • Discussion questions • Research, case studies, whitepapers 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  55. 55. Creating Great Content • Understand your audience • Connect with them • Give them information they want & need • Use emotion 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  56. 56. Tell a story 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  57. 57. Creating Great Content • Informative – Expertise – Tips – Insight • Different – Personality – Fresh Take – Surprises 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  58. 58. The Two Yutes 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  59. 59. What does “My Cousin Vinny” and the Two Yutes have to do with creating content? 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  60. 60. The Three “U”s • Unique • Useful • Updated 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  61. 61. “Tastes like chicken” isn’t a compliment - Seth Godin
  62. 62. Great Content “Don’t interrupt what people are interested in. Be what people are interested in.” 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  63. 63. This isn’t the content you’re looking for 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  64. 64. LinkedIn Posting: Best Practices 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  65. 65. Use Images (98% higher comment rate) Source: LinkedIn 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  66. 66. 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  67. 67. Include Links (drives 2x engagement) Source: LinkedIn 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  68. 68. Add Videos (75% higher share rate) 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  69. 69. More Best Practices • KISS (Keep it Short & Simple) • Give audience a reason to engage • Ask questions – Worst/best customer service – Biggest business mistake/success – Hiring tips – Networking advice 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  70. 70. More Best Practices • 80/20 rule - post 4 audience-focused items for every 1 promoting your organization • Mix entertaining, inspirational with informative and insightful posts 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  71. 71. 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  72. 72. More Best Practices • Engage your co-workers • Share updates • Add comments • LinkedIn Company Page, Groups and your own personal accounts 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  73. 73. Clear Calls To Action • • • • • • Sign up for an event Share an article Download a case study Tell their story Take a survey Contact their representative 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  74. 74. Frequency Companies that post 20 times per month reach at least 60% of their audience (LinkedIn) 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  75. 75. Thank Your Recommenders! • Send LinkedIn messages • Email • Mention/tag them on Twitter or Facebook • Thank you notes • Phone calls 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  76. 76. Measure Engagement 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  77. 77. Insight & Analytics 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  78. 78. View Your Followers 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  79. 79. Website Traffic 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  80. 80. Try LinkedIn Ads 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  81. 81. 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  82. 82. 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  83. 83. 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  84. 84. 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  85. 85. Sponsored Updates Resources • 3 Steps to Targeting LinkedIn Sponsored Updates • How-To Use LinkedIn Sponsored Updates Campaign Options [VIDEO] • Making Changes to Your Sponsored Updates On The Go [VIDEO] 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  86. 86. 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  87. 87. Have You Tried LinkedIn Ads? 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  88. 88. 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  89. 89. 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  90. 90. 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  91. 91. 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  92. 92. 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  93. 93. Bonus Tip – For your members Add members’ social media links on their listing on your website. Connect them with potential customers. 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  94. 94. Use your AMS to store members’ profile data 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  95. 95. Personal Profile Tips Professional Photo! Concise description Use keywords Complete education and work history, with descriptions • Make connections! • Ask for recommendations and endorsements • • • • 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  96. 96. 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  97. 97. 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  98. 98. Opening Remarks – DJ & Terry Coming up: 3 Questions 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  99. 99. Opening Remarks – DJ & Terry WebLink Recap: An Integrated Solution • ONE web-based centralized database • Prospects, members, nonmembers and all reps in same system • Financials, events, email, committees, website, reporting Financial System Prospects Website Central DB Email Marketing Events Members 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  100. 100. Opening Remarks – DJ & Terry Association & Chamber Websites • 500+ client websites • WebLink Local business directory drives 67% increase in traffic from organic searches • Adds value for members • Non-dues revenue • Responsive website design – automatically looks great on all devices 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  101. 101. Opening Remarks – DJ & Terry WebLink Website Management System • Very easy to add pages and edit content • Drag and drop new content sections • Quickly modify the navigation menu • Easily add photos, videos, buttons, documents, blog posts and more 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  102. 102. Opening Remarks – DJ & Terry 3 Questions Please answer these to receive a copy of the presentation. 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  103. 103. Additional Resources • 4 Reasons Your LinkedIn Company Page Needs Work • In Good Company: How Best In Class Marketers Use LinkedIn Company Pages To Grow Their Business • Announcing The 12 Best LinkedIn Company Pages of 2012 [SLIDESHOW] • 20 Tips to Amplify Your Brand on LinkedIn [SLIDESHOW] 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  104. 104. Additional Resources • 15 Tips for Compelling Company Updates on LinkedIn • Creating the Right Content for Your Association's Content Marketing Strategy • Why Chambers and Associations Have A Content Marketing Advantage • Using Google Analytics for Chambers and Associations 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  105. 105. Webinar Summary • • • • • • • • Great content Right audience Right time Right channel Ways to respond Ways to share Engage your audience Stand out from the crowd 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  106. 106. “Turn strangers into friends. Turn friends into customers. Turn customers into salespeople.” - Seth Godin 5 Steps to Growing Your Membership Through LinkedIn #FACP © WebLink International
  107. 107. Curt Moss Senior Product Marketing Manager curt.moss@weblinkinternational.com WebLink International 3905 Vincennes Road, Suite 210 Indianapolis, IN 46268 P 317-872-3909 | 1-877-231-4970 | F 317-872-3929 weblinkinternational.com | weblinkblog.com

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