Have a look at the discussion by Web Choice regarding the Web Development Trends for 2020/21. For more information, Email: info@webchoiceuk.com!

1. PR: Web Choice UK
Web Choice Discusses Web Development Trends for 2020/21
London – London web development company Web Choice has welcomed current and
prospective clients to an in-depth discussion of projected trends in web design for 2020 and
2021 - and to explore how they can be made to work effectively to help the bottom line of a
business. There is a strong emphasis on the rapid advancements in display technology for
mobile devices that consumers use today to access web content. For website designing in
London and elsewhere, we expect creatives to introduce more depth and vibrant colours and
for gradients to make a comeback. In fact, there is a chance that dynamic gradients could take
over in 2020.
With giants like Google and Apple continuing to put their weight behind flat design, it would
be a mistake to write it off entirely. It has become clear in recent months that flat design can
allow for the addition of deeper and more striking colours. We expect big and bold to be key
words over the next few years. Supersaturation is another - not only do brilliant and deep
colours provide a more immersive experience, but they also help to capture and maintain
web users’ attention, which is more important than ever to online brands. To date, the typical
London web development company has relied heavily on designs that default to safe shades
and shadowing.
Web Choice notes that more mobile device screens are embracing In-Plane Switching (IPS)
technology, which will enhance bold colours and help your designs to stand out more
beautifully for customers or users of your website. Accompanying the more vivid colouring,
we also expect an explosion in the use of animation. Although video nearly became ubiquitous
in 2017, sluggish page load times made it difficult to sell. You just can’t afford to run the risk
of slow web pages causing frustration and loss of readers and potential customers.
Fortunately, motion graphics take less time to load, and this should really help to make a
difference this time around.
We think mouseover effects, mobile animations and parallax scrolling will bring motion
graphics back with a vengeance over the next couple of years. It’s also possible to integrate
GIFs and custom illustrations to relate the story of your brand. With long experience of
website designing in London, we’re very familiar with the mobile-first trend – and we reckon
this will help to drive uptake of mobile animation further. Even businesses with a more serious
image can add customised animation and illustrations to add some excitement to a buyer’s
journey or sales funnel. Or even to keep the reader focused while the page loads!

2. PR: Web Choice UK
Finally, London web development company Web Choice expects a slight shift away from grid-
based design. For too long, now, overly well-organised and somewhat bland fields have been
the regular state of play for professional website designing in London and around the world.
From next year, we suspect that asymmetrical structures will capture hearts and minds and
are likely to see a significant uptick. Personal websites have been swift to get on board with
this trend, as broken-grid structures allow for a more unique and aggressively off-the-wall
style. Asymmetric design doesn’t work that well with live content, though.
If you would like to know more about these projected trends in web design for 2020 and
beyond – and in particular how they can be used to help your business stand out from rivals
and secure more customers - please get in touch with Web Choice today. We’ll be happy to
run through our ideas with you.