How to Troubleshoot Apps for the Modern Connected Worker
10 Trends on Mobile
1. 10 TRENDS ON MOBILE
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DECEMBER 2012
JOY AYLES – JUNIOR PLANNER
2. WHY ARE WE LOOKING
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AT MOBILE?
6. LOCAL SEARCH
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85% of Smartphone users look for local information
on their phone and 81% take action a result.
70% of all mobile searches result in action within 1 hour.
http://www.thinkwithgoogle.com/insights/emea/library/studies/our-mobile-planet-United-Kingdom/
http://socialmediatoday.com/aua745/1088176/70-mobile-searches-lead-action-within-1-hour
7. Google have recently updated their Apple Ipad
version to enhance the experience of local search.
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http://thenextweb.com/google/2012/12/04/google-updates-its-ipad-app-to-better-allow-for-local-discovery/
9. SEARCH
VOICE
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Google: 25% Of Queries From Android 2.0 Devices
Use Voice Search
Apple: 87% of iPhone 4S users say they use Siri at
least once a month.
http://techcrunch.com/2010/08/12/googles-hugo-barra-25-of-android-queries-are-voice-based/
http://www.idownloadblog.com/2012/05/24/siri-by-the-numbers-infograph/
11. 2. M-COMMERCE
95% Researched a product or service on their
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smartphone.
66% Have made a purchase from a tablet and 44%
from a smartphone.
12. M-COMMERCE
TOP CHOICES FOR MOBILE TRANSACTIONS
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1. CLOTHING AND ACCESSORIES (4.3%)
2. PRINT BOOKS (3.2%),
3.CONSUMER ELECTRONICS (3.1%)
4.TICKETS (3.1%)
5. WITH PERSONAL CARE AND HYGIENE
PRODUCTS (2.1%)
http://www.techradar.com/news/world-of-tech/roundup/mobile-commerce-on-the-rise-in-europe-1090990
13. WE NEED TO ENSURE ALL OUR
SITES ARE MOBILE OPTIMISED
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14. SO HERE’S SOME BEST PRACTICE TIPS
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MAKE THE CALL TO ACTION
– COLOURFUL AND LARGE
20. MULTITASKING
Smartphone users are multi-tasking their media with 80%
using their phone while doing other things such as
watching TV (55%).
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http://www.fitnessgoop.com/wp-content/uploads/2011/07/Multitasking-A-Four-Letter-Word.jpg
21. MULTITASKING
Smartphone users are multi-tasking their media with 80%
using their phone while doing other things such as
watching TV (55%).
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During the course of a TV program, more than 60 percent
check their phones at least “once or twice,” and 15
percent stay on the mobile Web for the full duration of
the show.
23. MULTITASKING
DISTRACTION
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94 %of multitaskers engage in some kind
of mobile communication, in order of…
• SMS
• Talking
• Email
• Social networking
• IM
http://razorfishoutlook.razorfish.com/articles/forgetmobile.aspx#01
26. VIDEO
WHY ARE PEOPLE NOT
WATCHING VIDEO?
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http://www.skyfire.com/en/news/blog/143-what-keeps-people-from-watching-mobile-video
28. 5. APPS AND ECOSYSTEMS
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29. Consumers increased their social app time by 76%, spending
more than 7 times on apps than on the mobile web – Nielsen
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31. IPHONOGRAPHY
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Instagram has 100 million users worldwide and hosted 4 billion photos.
http://techcrunch.com/2013/01/17/instagram-reports-90m-monthly-active-users-40m-photos-per-day-and-8500-likes-per-second/
32. IPHONOGRAPHY
IT HAS CREATED HOBBIES, COMMUNITIES
AND JOB ROLES
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http://www.wearejuxt.com/category/juxters/
36. IPHONOGRAPHY
T-mobile utilised in game advertising when they launched a car in the
Need for Speed game.
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39. NFC
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Global NFC m-payment transactions will be almost US$50 billion
worldwide by 2014
(Juniper Research, June 2011)
There will be 7 million NFC-enabled phones in 2011 growing to
203m in 2015
(Yankee Group, June 2011)
40. NFC
Halo 4 created an NFC scavenger hunt in
Sydney and Melbourne
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(http://www.nfcworld.com/2012/11/19/321207/microsoft-promotes-halo-4-with-nfc/)
44. Time spent on social apps and the mobile web account for 63% of
the year-over-year growth in overall time spent using social media.
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45. Just because...
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http://blog.nielsen.com/nielsenwire/social/2012/
46. 10 TRENDS ON MOBILE
SEARCH MULTITASKING MCOMMERCE
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VIDEO APPS AND
ECOSYSTEMS
NFC GAMING IPHONOGRAPHY
GEOLOCATION SOCIAL
NETWORKING