This report brings together a selection of key digital statistics and data points from around the world, including internet users, active social media accounts, and mobile usage. This month's headlines include an important milestone for active mobile subscriptions, as well as significant changes in active user numbers for both Instagram and LinkedIn. You'll find the full, in-depth analysis of these numbers on our blog: http://wearesocial.sg
1. awree social
DIGITAL STATSHOT 003
A COMPENDIUM OF GLOBAL DIGITAL STATISTICS
SIMON KEMP • WE ARE SOCIAL • 11 DECEMBER 2014
We Are Social http://wearesocial.sg • @wearesocialsg
2. GLOBAL DIGITAL STATISTICS
ACTIVE
INTERNET USERS
DEC
2014
TOTAL WORLD
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL ACCOUNTS
3.025
BILLION
1.689
BILLION
2.060
BILLION
3.636
BILLION
7.280
BILLION
PENETRATION: 50%
NB: THIS STAT REFERS TO
UNIQUE ACTIVE MOBILE USERS
PENETRATION: 28%
NB: THIS STAT REFERS TO ACTIVE
ACCOUNTS, NOT UNIQUE USERS
PENETRATION: 23%
NB: THIS STAT REFERS TO ACTIVE
ACCOUNTS, NOT UNIQUE USERS
URBANISATION: 53%
NB: THIS FIGURE IS FOR TOTAL
POPULATION INCLUDING CHILDREN
PENETRATION: 42
NB: THIS STAT IS BASED ON ACCESS
VIA FIXED AND MOBILE CONNECTIONS
We Are Social • Sources: Worldometers, InternetLiveStats, Facebook, Tencent, VKontakte, Yandex, GSMA Intelligence
http://wearesocial.sg • @wearesocialsg
3. DEC MOBILE CONNECTIONS vs. PEOPLE
2014
ACTIVE MOBILE
SUBSCRIPTIONS
We Are Social http://wearesocial.sg • @wearesocialsg
• Sources: GSMA Intelligence, Worldometers
TOTAL WORLD
POPULATION
7.324
BILLION
7.280
BILLION
VS
4. DEC ACTIVE USERS BY SOCIAL PLATFORM
2014
BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS
We Are Social http://wearesocial.sg • @wearesocialsg
• Sources: latest company statements, correct as at 11 December 2014
1,350 !
829 !
629 !
600 !
500 !
468 !
343 !
300 !
300 !
284 !
230 !
209 !
200 !
170 !
157 !
100 !
100 !
91 !
90 !
FACEBOOK
QQ
QZONE
WHATSAPP
FACEBOOK
MESSENGER
WECHAT
GOOGLE+
SKYPE
INSTAGRAM
TWITTER
TUMBLR
VIBER
BAIDU TIEBA
LINE
SINA WEIBO
VKONTAKTE
SNAPCHAT
BBM
LINKEDIN
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
5. DEC CHAT APPS: ACTIVE USER NUMBERS
2014
BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS
We Are Social http://wearesocial.sg • @wearesocialsg
• Sources: Latest company statements, correct as at 11 December 2014
600!
542!
500!
468!
209!
170!
91!
48!
WHATSAPP
QQ MOBILE
FACEBOOK
MESSENGER
WECHAT
& WEIXIN
VIBER
LINE
BLACKBERRY
MESSENGER
KAKAOTALK
6. MOBILE: USERS vs. CONNECTIONS
DEC
2014
GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA
ACTIVE MOBILE
CONNECTIONS
WORLDWIDE
UNIQUE ACTIVE
MOBILE USERS
WORLDWIDE
ACTIVE MOBILE
CONNECTIONS
WORLDWIDE
UNIQUE ACTIVE
MOBILE USERS
WORLDWIDE
3.636
BILLION
7.324
BILLION
4.600
BILLION
We Are Social http://wearesocial.sg • @wearesocialsg
• Sources: GSMA Intelligence, 11 Dec 2014; Ericsson Mobility Report, Nov 2014
6.900
BILLION
7. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
We Are Social http://wearesocial.sg • @wearesocialsg
8. WE ARE SOCIAL
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG
We Are Social http://wearesocial.sg • @wearesocialsg