This document provides an overview of digital statistics for 20 countries in the Middle East, North Africa and Turkey region. It details metrics such as total population, internet users, active social media users, mobile subscriptions, internet and social media penetration for each country as well as for the region overall. Key findings are also presented for metrics like the share of mobile vs desktop web traffic and the breakdown of pre-paid vs post-paid mobile subscriptions.
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Social, Digital & Mobile in The Middle East, North Africa & Turkey
1. Title • 1We Are Social
DIGITAL LANDSCAPE:
MIDDLE EAST, NORTH
AFRICA & TURKEY
we
are
social
WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL STATISTICS AND DATA
2. @wearesocialsgWe Are Social
COUNTRIES DETAILED IN THIS REPORT
01 ALGERIA 05 IRAQ 09 LEBANON 13 PALESTINE 17 TUNISIA
02 BAHRAIN 06 ISRAEL 10 LIBYA 14 QATAR 18 TURKEY
03 EGYPT 07 JORDAN 11 MOROCCO 15 SAUDI ARABIA 19 UAE
04 IRAN 08 KUWAIT 12 OMAN 16 SYRIA 20 YEMEN
01!
02!
14!
08!
15!
20!
12!
19!
03!
07!
09!
18!
05! 04!06!
13!
17!
11!
10!
16!
3. wearesocial.sg • @wearesocialsg • 3We Are Social
CONTACT WE ARE SOCIAL FOR HELP IN TURNING
THESE FINDINGS INTO A SOCIAL STRATEGY:
SAYHELLO@WEARESOCIAL.SG
@WEARESOCIALSG
+65 6423 1051
WEARESOCIAL.SG
5. @wearesocialsg • 5We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
UNIQUE MOBILE USERS MOBILE PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
GLOBAL DIGITAL STATISTICS
JUL
2014
7,176,000,000
2,928,000,000
1,972,000,000
RURAL
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, CNNIC, IAMAI, Facebook, Tencent, VKontakte, GSMA Intelligence
3,574,000,000
7,124,000,000
52% 48%
41%
27%
50%
99%
6. @wearesocialsg • 6We Are Social
ACTIVE GLOBAL SOCIAL MEDIA USERS
JUL
2014
• Sources: most recent user data in company press releases, correct as at June 2014
SOCIAL NETWORK
MESSENGER / CHAT APP
BASED ON ACCOUNTS THAT HAVE LOGGED IN AT LEAST ONCE IN THE PAST 30 DAYS, IN MILLIONS
1,280 !
848 !
644 !
500 !
396 !
343 !
300 !
255 !
230 !
220 !
FACEBOOK
QQ
QZONE
WHATSAPP
WECHAT
GOOGLE+
LINKEDIN
TWITTER
TUMBLR
TENCENT WEIBO
7. @wearesocialsg • 7We Are Social
INTERNET PENETRATION
JUL
2014
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats
GLOBAL AVERAGE: 41%99%!
97%! 97%!
94%!
81%! 80%!
76%!
64%!
61%!
51%!
46%! 46%!
43%!
41%! 40%!
27%! 26%!
22%!
18%! 17%!
8%!
KUWAIT
QATAR
BAHRAIN
UAE
LEBANON
OMAN
ISRAEL
SAUDIARABIA
MOROCCO
JORDAN
EGYPT
TUNISIA
TURKEY
GLOBAL
PALESTINE
IRAN
SYRIA
LIBYA
YEMEN
ALGERIA
IRAQ
8. @wearesocialsg • 8We Are Social
SHARE OF NET TRAFFIC BY DEVICE
JUL
2014
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats. NB: numbers represent share of page views, not share of users.
98%!
97%!
97%!
97%!
97%!
97%!
96%!
96%!
95%!
94%!
93%!
92%!
91%!
90%!
90%!
89%!
89%!
89%!
89%!
82%!
81%!
2%!
3%!
3%!
3%!
3%!
3%!
4%!
4%!
5%!
6%!
7%!
8%!
9%!
10%!
10%!
11%!
11%!
11%!
11%!
18%!
19%!
ALGERIA
EGYPT
MOROCCO
PALESTINE
TUNISIA
YEMEN
ISRAEL
TURKEY
SYRIA
JORDAN
IRAN
GLOBAL
IRAQ
QATAR
UAE
BAHRAIN
LEBANON
LIBYA
OMAN
SAUDIARABIA
KUWAIT
MOBILE SHARE OF WEB TRAFFIC
PC SHARE OF WEB TRAFFIC
9. @wearesocialsg • 9We Are Social
SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, Facebook, Tencent, VKontakte
GLOBAL AVERAGE: 27%56%$
54%$
51%$
49%$ 48%$ 48%$
47%$
42%$ 42%$
33%$
31%$
30%$
27%$ 27%$
23%$ 23%$ 22%$
18%$
6%$
N/A$ N/A$
QATAR
ISRAEL
UAE
KUWAIT
JORDAN
LEBANON
TURKEY
TUNISIA
BAHRAIN
PALESTINE
SAUDIARABIA
LIBYA
OMAN
GLOBAL
EGYPT
IRAQ
MOROCCO
ALGERIA
YEMEN
IRAN
SYRIA
10. @wearesocialsg • 10We Are Social
MOBILE SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, Facebook
GLOBAL AVERAGE: 21%
46%!
43%!
42%! 42%!
41%!
36%!
34%! 34%!
29%!
26%!
23%! 22%!
21%! 20%!
17%!
15%! 15%!
9%!
4%!
N/A! N/A!
QATAR
ISRAEL
KUWAIT
LEBANON
UAE
JORDAN
TURKEY
BAHRAIN
TUNISIA
SAUDIARABIA
LIBYA
OMAN
GLOBAL
PALESTINE
IRAQ
MOROCCO
EGYPT
ALGERIA
YEMEN
IRAN
SYRIA
11. @wearesocialsg • 11We Are Social
MOBILE SUBSCRIPTION PENETRATION
JUL
2014
• Sources: US Census Bureau, GSMA Intelligence
GLOBAL AVERAGE: 98%212%!
193%!
188%!
174%!
168%!
163%!
150%!
129%! 127%! 127%! 127%!
115%!
102%! 102%!
98%! 97%! 94%!
85%!
75%!
61%!
55%!
KUWAIT
BAHRAIN
SAUDIARABIA
OMAN
UAE
LIBYA
JORDAN
MOROCCO
IRAN
TUNISIA
ISRAEL
EGYPT
IRAQ
ALGERIA
GLOBAL
QATAR
LEBANON
TURKEY
PALESTINE
YEMEN
SYRIA
12. @wearesocialsg • 12We Are Social
3G SUBSCRIPTION PENETRATION
JUL
2014
• Sources: US Census Bureau, GSMA Intelligence
72%!
61%!
58%! 57%! 56%!
52%!
50%!
46%! 45%!
43%!
34%!
23%!
20%!
17%!
6%! 5%!
3%!
N/A! N/A! N/A!
ISRAEL
TURKEY
SAUDIARABIA
KUWAIT
UAE
QATAR
LIBYA
LEBANON
OMAN
BAHRAIN
JORDAN
EGYPT
MOROCCO
SYRIA
TUNISIA
YEMEN
IRAQ
ALGERIA
IRAN
PALESTINE
15. We Are Social @wearesocialsg • 15
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN ALGERIA
38.8
MILLION
6.70
MILLION
7.00
MILLION
39.5
MILLION
PENETRATION: 17% PENETRATION: 18% PENETRATION: 102%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 73%
16. @wearesocialsg • 16We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014
3,400,000
ALGERIA OVERVIEW
38,814,000
6,670,000
7,000,000
39,500,000
RURAL
73% 27%
17%
18%
102%
9%
17. We Are Social @wearesocialsg • 17
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
6.67 M 17% 98% 2%
18. We Are Social @wearesocialsg • 18
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
18% 49%3.4 M 9%7.0 M
19. We Are Social @wearesocialsg • 19
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
39.5 M 91% 9% [ N/A ]
21. We Are Social @wearesocialsg • 21
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN BAHRAIN
1.34
MILLION
1.30
MILLION
560
THOUSAND
2.6
MILLION
PENETRATION: 97% PENETRATION: 42% PENETRATION: 193%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 89%
22. We Are Social @wearesocialsg • 22
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
460,000
BAHRAIN OVERVIEW
1,344,000
1,298,000
560,000
2,600,000
RURAL
89%
97%
42%
34%
193%
11%
23. We Are Social @wearesocialsg • 23
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
1.30M 97% 89% 11%
24. We Are Social @wearesocialsg • 24
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
42% 82%460 K 34%560 K
25. We Are Social @wearesocialsg • 25
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
2.6 M 80% 20% 43%
27. We Are Social @wearesocialsg • 27
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN EGYPT
86.9
MILLION
40.3
MILLION
20.0
MILLION
99.6
MILLION
PENETRATION: 46% PENETRATION: 23% PENETRATION: 115%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 44%
28. We Are Social @wearesocialsg • 28
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
12,600,000
EGYPT OVERVIEW
89,985,000
40,312,000
20,000,000
99,600,000
RURAL
44% 56%
46%
23%
15%
115%
29. We Are Social @wearesocialsg • 29
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
40.3 M 46% 97% 3%
30. We Are Social @wearesocialsg • 30
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
23% 63%12.6 M 15%20.0 M
31. We Are Social @wearesocialsg • 31
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
99.6 M 94% 6% 23%
33. We Are Social @wearesocialsg • 33
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN IRAN
80.8
MILLION
22.2
MILLION
[ N/A ] 102.9
MILLION
PENETRATION: 27% PENETRATION: 127%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 69%
34. We Are Social @wearesocialsg • 34
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
[ N/A ]
IRAN OVERVIEW
80,841,000
22,201,000
[ N/A ]
102,900,000
RURAL
69% 31%
127%
[ N/A ]
27%
[ N/A ]
35. We Are Social @wearesocialsg • 35
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
22.2 M 27% 93% 7%
36. We Are Social @wearesocialsg • 36
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
103 M 73% 27% [ N/A ]
38. We Are Social @wearesocialsg • 38
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN IRAQ
32.6
MILLION
2.71
MILLION
7.40
MILLION
33.3
MILLION
PENETRATION: 8% PENETRATION: 23% PENETRATION: 102%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 67%
39. We Are Social @wearesocialsg • 39
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
5,600,000
IRAQ OVERVIEW
32,586,000
2,798,000
7,400,000
33,300,000
RURAL
67% 33%
23%
17%
102%
8%
40. We Are Social @wearesocialsg • 40
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
2.71 M 8% 91% 9%
41. We Are Social @wearesocialsg • 41
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
23% 76%5.60 M 17%7.40 M
42. We Are Social @wearesocialsg • 42
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
33.3 M 98% 2% 3%
44. We Are Social @wearesocialsg • 44
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN ISRAEL
7.82
MILLION
5.93
MILLION
4.20
MILLION
9.90
MILLION
PENETRATION: 76% PENETRATION: 54% PENETRATION: 127%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 92%
45. We Are Social @wearesocialsg • 45
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
3,400,000
ISRAEL OVERVIEW
7,822,000
5,929,000
4,200,000
9,900,000
RURAL
92%
76%
54%
43%
127%
8%
46. We Are Social @wearesocialsg • 46
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
5.93 M 76% 96% 4%
47. We Are Social @wearesocialsg • 47
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
54% 81%3.40 M 43%4.20 M
48. We Are Social @wearesocialsg • 48
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
9.90 M 18% 82% 72%
49. We Are Social @wearesocialsg • 49
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
SMARTPHONE USE
• Source: Google’s “Our Mobile Planet” Report
JUL
2014
57% 95% 78% 31%
51. We Are Social @wearesocialsg • 51
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN JORDAN
6.60
MILLION
3.38
MILLION
3.20
MILLION
9.90
MILLION
PENETRATION: 51% PENETRATION: 48% PENETRATION: 150%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 83%
52. We Are Social @wearesocialsg • 52
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
2,400,000
JORDAN OVERVIEW
6,600,000
3,380,000
3,200,000
9,900,000
RURAL
83% 17%
51%
48%
36%
150%
53. We Are Social @wearesocialsg • 53
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
3.38 M 51% 94% 6%
54. We Are Social @wearesocialsg • 54
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
48% 75%2.40 M 36%3.20 M
55. We Are Social @wearesocialsg • 55
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
9.90 M 92% 8% 34%
57. We Are Social @wearesocialsg • 57
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN KUWAIT
3.07
MILLION
3.02
MILLION
1.50
MILLION
6.50
MILLION
PENETRATION: 99% PENETRATION: 49% PENETRATION: 212%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 98%
58. We Are Social @wearesocialsg • 58
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
1,280,000
KUWAIT OVERVIEW
3,066,000
3,022,000
1,500,000
6,500,000
RURAL
98%
99%
49%
42%
212%
%
2%
59. We Are Social @wearesocialsg • 59
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
3.02M 99% 81% 19%
60. We Are Social @wearesocialsg • 60
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
49% 85%1.28 M 42%1.50 M
61. We Are Social @wearesocialsg • 61
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
6.50 M 76% 24% 57%
63. We Are Social @wearesocialsg • 63
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN LEBANON
4.14
MILLION
3.34
MILLION
2.00
MILLION
3.90
MILLION
PENETRATION: 81% PENETRATION: 48% PENETRATION: 94%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 87%
64. We Are Social @wearesocialsg • 64
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
1,720,000
LEBANON OVERVIEW
4,137,000
3,337,000
2,000,000
3,900,000
RURAL
87%
81%
48%
42%
94%
13%
65. We Are Social @wearesocialsg • 65
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
3.34 M 81% 89% 11%
66. We Are Social @wearesocialsg • 66
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
48% 86%1.72 M 42%2.00 M
67. We Are Social @wearesocialsg • 67
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
3.90 M 82% 18% 46%
69. We Are Social @wearesocialsg • 69
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN LIBYA
6.24
MILLION
1.36
MILLION
1.86
MILLION
10.2
MILLION
PENETRATION: 22% PENETRATION: 30% PENETRATION: 163%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 78%
70. We Are Social @wearesocialsg • 70
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
1,440,000
LIBYA OVERVIEW
6,244,000
1,362,000
1,860,000
10,200,000
RURAL
78% 22%
22%
30%
23%
163%
71. We Are Social @wearesocialsg • 71
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
1.36 M 22% 89% 11%
72. We Are Social @wearesocialsg • 72
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
30% 77%1.44 M 23%1.86 M
73. We Are Social @wearesocialsg • 73
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
10.2 M 96% 4% 50%
75. We Are Social @wearesocialsg • 75
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN MOROCCO
33.0
MILLION
20.2
MILLION
7.40
MILLION
42.4
MILLION
PENETRATION: 61% PENETRATION: 22% PENETRATION: 129%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 57%
76. We Are Social @wearesocialsg • 76
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
5,000,000
MOROCCO OVERVIEW
32,987,000
20,207,000
7,400,000
42,400,000
RURAL
57% 43%
61%
22%
15%
129%
77. We Are Social @wearesocialsg • 77
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
20.2 M 61% 97% 3%
78. We Are Social @wearesocialsg • 78
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
22% 68%5.00 M 15%7.40 M
79. We Are Social @wearesocialsg • 79
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
42.4 M 95% 5% 20%
81. We Are Social @wearesocialsg • 81
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN OMAN
3.22
MILLION
2.58
MILLION
860
THOUSAND
5.60
MILLION
PENETRATION: 80% PENETRATION: 27% PENETRATION: 174%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 73%
82. We Are Social @wearesocialsg • 82
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
720,000
OMAN OVERVIEW
3,220,000
2,584,000
860,000
5,600,000
RURAL
73% 27%
80%
27%
22%
174%
83. We Are Social @wearesocialsg • 83
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
2.58 M 80% 89% 11%
84. We Are Social @wearesocialsg • 84
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
27% 84%720K 22%860 K
85. We Are Social @wearesocialsg • 85
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
5.60 M 91% 9% 45%
87. We Are Social @wearesocialsg • 87
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN PALESTINE
4.42
MILLION
1.78
MILLION
1.48
MILLION
3.30
MILLION
PENETRATION: 40% PENETRATION: 33% PENETRATION: 75%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 74%
88. We Are Social @wearesocialsg • 88
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
900,000
PALESTINE OVERVIEW
4,421,000
1,780,000
1,480,000
3,300,000
RURAL
74% 26%
40%
33%
20%
75%
89. We Are Social @wearesocialsg • 89
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
1.78 M 40% 97% 3%
90. We Are Social @wearesocialsg • 90
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
33% 61%900 K 20%1.48 M
91. We Are Social @wearesocialsg • 91
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
3.30 M 90% 10% [ N/A ]
93. We Are Social @wearesocialsg • 93
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN QATAR
2.27
MILLION
2.19
MILLION
1.26
MILLION
2.20
MILLION
PENETRATION: 97% PENETRATION: 56% PENETRATION: 97%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 99%
94. We Are Social @wearesocialsg • 94
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
1,040,000
QATAR OVERVIEW
2,268,000
2,192,000
1,260,000
2,200,000
RURAL
99%
97%
56%
46%
97%
1%
95. We Are Social @wearesocialsg • 95
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
2.19 M 97% 90% 10%
96. We Are Social @wearesocialsg • 96
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
56% 83%1.04 M 46%1.26 M
97. We Are Social @wearesocialsg • 97
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
2.20 M 86% 14% 52%
99. We Are Social @wearesocialsg • 99
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN SAUDI ARABIA
27.3
MILLION
17.4
MILLION
8.60
MILLION
51.3
MILLION
PENETRATION: 64% PENETRATION: 31% PENETRATION: 188%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 82%
100. We Are Social @wearesocialsg • 100
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
7,000,000
SAUDI ARABIA OVERVIEW
27,346,000
17,397,000
8,600,000
51,300,000
RURAL
82% 18%
64%
31%
26%
188%
101. We Are Social @wearesocialsg • 101
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
17.4 M 64% 82% 18%
102. We Are Social @wearesocialsg • 102
AVERAGE TIME THAT INTERNET
USERS SPEND EACH DAY USING
THE INTERNET THROUGH A
DESKTOP, TABLET, OR LAPTOP
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND EACH DAY USING
MOBILE INTERNET
AVERAGE TIME THAT
SOCIAL MEDIA USERS
SPEND EACH DAY
USING SOCIAL MEDIA
JUL
2014 TIME SPENT ONLINE
• Sources: US Census Bureau, GlobalWebIndex
4H 07M 3H 33M 3H 14M
103. We Are Social @wearesocialsg • 103
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
31% 81%7.00 M 26%8.60 M
104. We Are Social @wearesocialsg • 104
JUL
2014 TOP SOCIAL MEDIA PLATFORMS
USED IN THE PAST MONTH
OWN AN ACCOUNT
FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX
• Source: GlobalWebIndex
39%!
31%!
25%!
18%!
10%!
88%!
81%!
78%!
47%!
31%!
FACEBOOK
TWITTER
GOOGLE+
INSTAGRAM
LINKEDIN
105. We Are Social @wearesocialsg • 105
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
51.3 M 81% 19% 58%
106. We Are Social @wearesocialsg • 106
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
SMARTPHONE USE
• Source: Google’s “Our Mobile Planet” Report
JUL
2014
73% 89% 83% 31%
107. We Are Social @wearesocialsg • 107
JUL
2014
PERCENTAGE OF THE
TOTAL POPULATION
WATCHING VIDEOS
ON MOBILE (YOUTUBE)
PERCENTAGE
OF THE TOTAL
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE
OF THE TOTAL
POPULATION USING
GAME APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING LOCATION-
BASED APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING BANKING OR
FINANCE APPS
ACTIVITIES ON MOBILE
$
• Sources: US Census Bureau, GlobalWebIndex
60% 15%32% 12%33%
109. We Are Social @wearesocialsg • 109
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN SYRIA
22.6
MILLION
5.86
MILLION
[ N/A ] 12.5
MILLION
PENETRATION: 26% PENETRATION: 55%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 56%
110. We Are Social @wearesocialsg • 110
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
[ N/A ]
SYRIA OVERVIEW
22,598,000
5,861,000
[ N/A ]
12,500,000
RURAL
56% 44%
26%
55%
[ N/A ]
[ N/A ]
111. We Are Social @wearesocialsg • 111
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
5.86 M 26% 95% 5%
112. We Are Social @wearesocialsg • 112
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
12.5 M 91% 9% 17%
114. We Are Social @wearesocialsg • 114
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN TUNISIA
10.9
MILLION
5.05
MILLION
4.60
MILLION
13.9
MILLION
PENETRATION: 46% PENETRATION: 42% PENETRATION: 127%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 66%
115. We Are Social @wearesocialsg • 115
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
3,200,000
TUNISIA OVERVIEW
10,938,000
5,054,000
4,600,000
13,900,000
RURAL
66% 34%
46%
42%
29%
127%
116. We Are Social @wearesocialsg • 116
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
5.05 M 46% 97% 3%
117. We Are Social @wearesocialsg • 117
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
42% 70%3.20 M 29%4.60 M
118. We Are Social @wearesocialsg • 118
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
13.9 M 95% 5% 6%
120. We Are Social @wearesocialsg • 120
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN TURKEY
81.6
MILLION
35.4
MILLION
38.0
MILLION
69.4
MILLION
PENETRATION: 43% PENETRATION: 47% PENETRATION: 85%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 72%
121. We Are Social @wearesocialsg • 121
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
28,000,000
TURKEY OVERVIEW
81,619,000
35,359,000
38,000,000
69,400,000
RURAL
72% 28%
43%
47%
34%
85%
122. We Are Social @wearesocialsg • 122
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
35.4 M 43% 96% 4%
123. We Are Social @wearesocialsg • 123
AVERAGE TIME THAT INTERNET
USERS SPEND EACH DAY USING
THE INTERNET THROUGH A
DESKTOP, TABLET, OR LAPTOP
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND EACH DAY USING
MOBILE INTERNET
AVERAGE TIME THAT
SOCIAL MEDIA USERS
SPEND EACH DAY
USING SOCIAL MEDIA
JUL
2014 TIME SPENT ONLINE
• Sources: US Census Bureau, GlobalWebIndex
4H 37M 2H 20M 2H 37M
124. We Are Social @wearesocialsg • 124
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
47% 74%28.0 M 34%38.0 M
125. We Are Social @wearesocialsg • 125
JUL
2014 TOP SOCIAL MEDIA PLATFORMS
USED IN THE PAST MONTH
OWN AN ACCOUNT
FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX
• Source: GlobalWebIndex
58%!
35%!
29%!
15%!
10%!
94%!
72%!
75%!
34%!
34%!
FACEBOOK
TWITTER
GOOGLE+
INSTAGRAM
LINKEDIN
126. We Are Social @wearesocialsg • 126
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
69.4 M 60% 40% 31%
127. We Are Social @wearesocialsg • 127
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
SMARTPHONE USE
• Source: Google’s “Our Mobile Planet” Report
JUL
2014
30% 95% 92% 43%
128. We Are Social @wearesocialsg • 128
JUL
2014
PERCENTAGE OF THE
TOTAL POPULATION
WATCHING VIDEOS
ON MOBILE (YOUTUBE)
PERCENTAGE
OF THE TOTAL
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE
OF THE TOTAL
POPULATION USING
GAME APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING LOCATION-
BASED APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING BANKING OR
FINANCE APPS
ACTIVITIES ON MOBILE
$
• Sources: US Census Bureau, GlobalWebIndex
37% 15%22% 13%22%
129. We Are Social @wearesocialsg • 129
UNITED ARAB EMIRATES
130. We Are Social @wearesocialsg • 130
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN THE UAE
9.35
MILLION
8.81
MILLION
4.80
MILLION
15.7
MILLION
PENETRATION: 94% PENETRATION: 51% PENETRATION: 168%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 84%
131. We Are Social @wearesocialsg • 131
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
3,800,000
UAE OVERVIEW
9,346,000
8,807,000
4,800,000
15,700,000
RURAL
84% 16%
94%
51%
41%
168%
132. We Are Social @wearesocialsg • 132
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
8.81 M 94% 90% 10%
133. We Are Social @wearesocialsg • 133
AVERAGE TIME THAT INTERNET
USERS SPEND EACH DAY USING
THE INTERNET THROUGH A
DESKTOP, TABLET, OR LAPTOP
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND EACH DAY USING
MOBILE INTERNET
AVERAGE TIME THAT
SOCIAL MEDIA USERS
SPEND EACH DAY
USING SOCIAL MEDIA
JUL
2014 TIME SPENT ONLINE
• Sources: US Census Bureau, GlobalWebIndex
4H 47M 3H 16M 2H 48M
134. We Are Social @wearesocialsg • 134
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
51% 79%3.80 M 41%4.80 M
135. We Are Social @wearesocialsg • 135
JUL
2014 TOP SOCIAL MEDIA PLATFORMS
USED IN THE PAST MONTH
OWN AN ACCOUNT
FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX
• Source: GlobalWebIndex
46%!
26%!
23%!
19%!
14%!
92%!
76%!
67%!
55%!
36%!
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
INSTAGRAM
136. We Are Social @wearesocialsg • 136
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
15.7 M 87% 13% 56%
137. We Are Social @wearesocialsg • 137
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
SMARTPHONE USE
• Source: Google’s “Our Mobile Planet” Report
JUL
2014
74% 90% 82% 38%
138. We Are Social @wearesocialsg • 138
JUL
2014
PERCENTAGE OF THE
TOTAL POPULATION
WATCHING VIDEOS
ON MOBILE (YOUTUBE)
PERCENTAGE
OF THE TOTAL
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE
OF THE TOTAL
POPULATION USING
GAME APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING LOCATION-
BASED APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING BANKING OR
FINANCE APPS
ACTIVITIES ON MOBILE
$
• Sources: US Census Bureau, GlobalWebIndex
83% 22%45% 20%48%
140. We Are Social @wearesocialsg • 140
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN YEMEN
26.1
MILLION
4.78
MILLION
1.56
MILLION
15.9
MILLION
PENETRATION: 18% PENETRATION: 6% PENETRATION: 61%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 32%
141. We Are Social @wearesocialsg • 141
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
1,100,000
YEMEN OVERVIEW
26,053,000
4,778,000
1,560,000
15,900,000
RURAL
32% 68%
18%
61%
6%
4%
142. We Are Social @wearesocialsg • 142
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
4.78 M 18% 97% 3%
143. We Are Social @wearesocialsg • 143
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
6% 71%1.10 M 4%1.56 M
144. We Are Social @wearesocialsg • 144
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
15.9 M 92% 8% 5%
146. wearesocial.sg • @wearesocialsg • 231We Are Social
@WEARESOCIAL
LETSTALK@WEARESOCIAL.COM
+1 646 476 2893
HTTP://WEARESOCIAL.COM
UNITED STATES
@WEARESOCIALBR
FALECOMAGENTE@WEARESOCIAL.COM.BR
+55 11 3032 7086
HTTP://WEARESOCIAL.COM.BR
BRAZIL
@WEARESOCIAL
TALKTOUS@WEARESOCIAL.NET
+44 (0)20 3195 1700
HTTP://WEARESOCIAL.NET
UNITED KINGDOM
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG
SINGAPORE
GET IN TOUCH WITH OUR TEAMS:
147. wearesocial.sg • @wearesocialsg • 232We Are Social
@WEARESOCIALIT
PARLACONNOI@WEARESOCIAL.IT
+39 (0)2 3655 1868
HTTP://WEARESOCIAL.IT
ITALY
@WEARESOCIALAU
LETS.CHAT@WEARESOCIAL.COM.AU
+61 (02) 9046 3700
HTTP://WEARESOCIAL.COM.AU
AUSTRALIA
@WEARESOCIALFR
CONVERSATION@WEARESOCIAL.FR
+33 (0)1 73 00 32 70
HTTP://WEARESOCIAL.FR
PARIS
@WEARESOCIALDE
SPRICHMITUNS@WEARESOCIAL.DE
+49 (0)89 8099 110 20
HTTP://WEARESOCIAL.DE
MUNICH
GET IN TOUCH WITH OUR TEAMS:
148. Making Friends & Influencing People • 45We Are Social
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
149. wearesocial.sg • @wearesocialsg • 233We Are Social
WE ARE SOCIAL SINGAPORE
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG