The document discusses weAR, a startup that developed MARKO, a software as a service that allows companies to easily create augmented reality manuals for workers using mobile devices. MARKO helps train workers by allowing them to access instructional content through augmented reality. It is aimed at small and medium enterprises, as well as larger multinational companies, and can help reduce the costs of creating and maintaining instruction manuals.

1. Beyond Augmented Reality

2. The recent introduction of wearable technology devices (smartglasses, smartwatches, smartbands, etc) has
encouraged our team to develop new approaches to the use of augmented reality, particularly in support of
industrial applications.
Born in 2014, weAR aims to deliver a new generation of user-generated manuals, easily and quickly
accessible with wearable devices through augmented reality mobile app.
weAR is supported by
14/02/2015 beyond augmented reality Copyright © 2015 – weAR s.r.l.
startup

3. Manual in Augmented Reality,
Kit Overlay is a Software as a
Service using mobile
solve training of workers in a
With MARKO, every Company
assemble their instruction
quickly and easily, paying a
Workers can access augmented
instructions with a mobile app
smartphone, tablet, or
14/02/2015 beyond augmented reality Copyright © 2015 – weAR s.r.l.
MARKO SaaS

4. The ideal customer is an SME, Multinational Enterprise
or Multi-utility Company with a product sold anywhere in
the world.
Often the creation of multilinguage manuals is
expensive and can be replaced by MARKO service.
In addition, some companies have expensive
maintenance contracts, which can be made cheaper
thanks to well-trained workers aided by MARKO SaaS.
14/02/2015 beyond augmented reality Copyright © 2015 – weAR s.r.l.
customer

5. 14/02/2015 beyond augmented reality Copyright © 2015 – weAR s.r.l.
MARKO framework

6. 14/02/2015 beyond augmented reality Copyright © 2015 – weAR s.r.l.
creation process
-Drag and drop a target image, either a photo of real object or pdf printed manual
-Drag and drop augmented content
-Every augmented icon is a link for a multimedia file
MARKO creator
No software dev skills required!

7. 14/02/2015 beyond augmented reality Copyright © 2015 – weAR s.r.l.
distribution process
MARKO Client
-User friendly mobile app
-Point at the target to receive content from the cloud
-Google Android and Apple iOS compatible
-Wearable ready (Epson Moverio BT-200)

8. -Revolutionizes the learning method in a company
-Easy to create and distribute augmented reality content with a totally web-based
tool
-Easy to use with a user-friendly mobile app
-Wearable-device ready
-Works with both printed manuals and real objects
-Use analytics and KPIs available from the MARKO creator dashboard
14/02/2015 beyond augmented reality Copyright © 2015 – weAR s.r.l.
advantages

9. weAR Srl
Web: www.wear-mobile.com
E-mail: info@wear-mobile.com
Phone: +39.0532.766940
Ferrara
7 B/C, Via Borgo di Sotto
44121 Ferrara Italy
Milano @Polihub
38/A, Via Giovanni Durando
20158 Milano Italy
14/02/2015 beyond augmented reality Copyright © 2015 – weAR s.r.l.
contacts
Try MARKO for free at
www.marko.tips

10. Beyond Augmented Reality