Dmytro Voloshyn Presentation from Growthhacking session: https://www.facebook.com/events/826680014068696/ Basics of growth hacking, thoughts on marketing & startups. Approach to consider growth hacking to be anti-fragile marketing(inspired by Nicolas Taleb "Antifragility"). Real life cases from well-known companies(AirBnb, PalPal etc) & Preply.com story - how startup leveraged growth hacking during war in Ukraine to achieve sustainable growth.

1. #GROWTH + #HACK
Dmytro Voloshyn, preply.com
https://www.facebook.com/dmytriy.voloshyn
http://twitter.com/dmytro_voloshyn

2. ABOUT
0. Programmer 5+ years
1. Digital marketing in AB-InBev 2+ years
2. Consulting projects, outsource, sales 2+ years
3. CMO & CTO at Preply, growthhacker, 3+ years
and now

3. PREPLY.COM –
MARKETPLACE FOR
PERSONALIZED TUTORING
We make education more accessible and take a small commission of that

4. STARTUPS 20 YEARS AGO

5. STARTUPS TODAY

6. TEAMS TODAY

8. Andrew Chen: A/B tests,
landing pages, viral factor, email
deliverability, and Open Graph
Sean Ellis: Growthhacking as set
of strategies and tactics focused
scalable growth.
Aaron Ginn: Mindset of data,
creativity, and curiosity.
Definitions

9. AIRBNB STORY

11. AIRBNB REAL STORY

12. HOTMAIL

13. PAYPAL: THE DOUBLE-SIDED
INCENTIVE

14. PAYPAL: GROWTHHACKING AS
MINDSET

15. DROPBOX
https://dl.dropboxusercontent.com/u/27532820/app.html

16. TWITTER
Twitter’s suggested followers on-boarding

17. WILL IS WORK FOR US?

24. Philosophy
"Some things benefit from shocks; they thrive and grow when exposed to
volatility, randomness, disorder, and stressors and love adventure, risk, and
uncertainty. Yet, in spite of the ubiquity of the phenomenon, there is no word for
the exact opposite of fragile. Let us call it antifragile. Antifragility is beyond
resilience or robustness. The resilient resists shocks and stays the same; the
antifragile gets better"

25. Philosophy

26. Antifragility

27. Process

28. PMF

29. PMF

30. Process: ideas
"Ideas are like rabbits. You get a couple and learn how to handle them,
and pretty soon you have a dozen." - John Steinbeck

32. AARRR!

33. SEM
API
integrations
Social(?)
Analytics
Viral
Email
UX
Guerilla
Growth Hero

34. Growth Hero
SE
M

35. Growth Hero
API: CASE

36. Growth Hero
Social
Hi, my name is
Jeremy Cook!

37. Growth Hero
Analytics

38. Growth Hero
Virality

39. Growth Hero
Email

40. Growth Hero
UX

41. Growth Hero
UX

42. Growth Hero
Guerilla

43. QUESTIONS?

44. CREDITS
http://www.aginnt.com/the-growth-hacker-mafia
http://andrewchen.co
http://kenontek.com/
https://blog.kissmetrics.com/learn-growth-hacking/
http://www.slideshare.net/mattangriffel/growth-hacking

45. GROWTH HACKING
UKRAINE[BONUS]
http://f6s.com/deals