Mobile - how does your website need to change? Part 1
MOBILE - HOW DOES YOUR
WEBSITE NEED TO CHANGE?
ALEX BARKER // HEAD OF USER EXPERIENCE
CHARITYCOMMS // WEB EFFECTIVENESS // 12/12/2013
WHERE ARE YOU ON THE JOURNEY?
a show of hands please...
MOBILE IS MORE THAN JUST TECH
There is no 'responsive switch' or magic CSS rule
Multiscreen journeys must be user-centred
Tackle the content elephant in the room!
Education, Governance, Alignment
Audit Materials, but also People & Processes
Top Tasks and Prioritisation
(relieve digital constipation!)
Tone, Quality & Values
Content and Social Media Framework
Content Calendars & KPI’s
Digital literacy / writing for the web
Adapt rigid and deep navigation structures
Beware of complex functionality
NOW YOU CAN DEFINE A SOLUTION
Responsive, surely (or should it be Adaptive?)
Build component libraries
Prototype, user test, iterate (remove abstraction)
Extend your QA process to all devices
Pilots are good (esp. if you have a massive site!)