This document summarizes the history and goals of CVS Caremark. It outlines key events from 1963 to the 2007 merger with Caremark. The main goals of CVS Caremark are to assist consumers with positive health choices through their services and continue increasing their brand name. Some targeted goals include maintaining low costs, providing competitive prices, and increasing their customer base by 20% annually. Their challenges include overcoming competition from other retailers and online pharmacies and increasing their global brand awareness.
4. CVS CAREMARK’S MAIN GOAL To assist consumers in making positive health choices through all the services we offer and to continue to increase our brand name. PBS Service Online Minute Clinic Retail Pharmacy
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Editor's Notes
CVS-Caremark is a company which is shaped by the customers it serves. The challenges CVS-Caremark must overcome is competition from online pharmacies, and its retail competitors like; Walmart, Walgreens, and Kmart. CVS-Caremark offers a combination of services to consumers which are; retail pharmacies, minute clinic and PBM Services/online. CVS-Caremark’s main goal is to assist consumers in making positive health choices through all the services they offer and to continue to increase our brand name.
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