Marketing proposal on People's Ceramic Industries. Done for first semester Marketing course.

2. COMPANY OVERVIEW

3. COMPANY OVERVIEW

4. PRODUCT OVERVIEW
Feldspar porcelain
tableware

5. PRODUCT OVERVIEW
European
raw materials

6. PRODUCT OVERVIEW
Hotelware
& houseware

7. WHY CHOOSE THIS?

8. WHY CHOOSE THIS?
First mover
advantage

9. DATA REQUIRED
Consumer behavior,
preferences,
& buying habits

10. DATA REQUIRED
Current market
strategy

11. DATA REQUIRED
Level of
competition

12. DATA REQUIRED
Future growth
forecasts

13. RESEARCH METHODOLOGY
Consumer
surveys

14. RESEARCH METHODOLOGY
Management
interviews

15. RESEARCH METHODOLOGY
Data from
third parties

16. RESEARCH METHODOLOGY
Correspondence
with
advertisement
agencies

17. SAMPLE QUESTIONNAIRE
1. What is the current market
scenario for Porcelain Tableware?
2. What is the estimated number of
households that consume your
product?
3. What are the current marketing
strategies that are place for
promoting existing products?
4. What are the current marketing
strategies that are in place for
promoting new products?

18. QUESTIONS ANYONE?