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Analytics Ascendancy Model Difficulty Value Social Media Monitoring is Dead

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Analytics Ascendancy Model
Difficulty
Value
Descriptive
Analytics
Diagnostic
Analytics
Prescriptive
Analytics
Predictive
Analytics
Source: Gartner bit.ly/ws-smw

Published in: Business, Technology
  • Warren, thanks for putting up a great presentation. I agree to you that the focus should be on insights and on informed decisions than on data and monitoring. I feel dead is a harsh word but the change in attitude if the need of the hour. With analytics companies pitching in, and agencies and BPOs increasing their analytics capability and these players working closely with Social Monitoring companies like ours, we have a path well set. Next 12 months is going to be interesting.
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  • really good insight, and you are so right
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