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Boomer Marketing
Mainstay of the Travel Industry




Presented by Warren Sukernek to the Seattle Direct
Marketing Association – October 2006
Travel Market Reality
• Today there are 78M boomers
• 10,000 people join the 50+ market
  each day
• Bread and butter of the travel
  industry
• 50+ market buys 80% of luxury travel
Boomer Marketing
Boomer Marketing
Boomer Marketing
Boomer Marketing
Boomer Marketing
Boomer Marketing
Boomer Marketing
Boomer Marketing
Boomer Marketing
Boomer Marketing
Boomer Marketing
Boomer Marketing
Boomer Marketing
Boomer Marketing
Boomer Marketing

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Boomer Marketing

  • 1. Boomer Marketing Mainstay of the Travel Industry Presented by Warren Sukernek to the Seattle Direct Marketing Association – October 2006
  • 2. Travel Market Reality • Today there are 78M boomers • 10,000 people join the 50+ market each day • Bread and butter of the travel industry • 50+ market buys 80% of luxury travel