Boomer Marketing

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3 likes•953 views

Warren Sukernek

The document discusses how baby boomers, those born between 1946-1964, currently make up 78 million Americans and are a major market for the travel industry, spending 80% of luxury travel dollars. As 10,000 people turn 50 daily, the 50+ demographic will continue growing significantly by 2010 while younger age groups decline, making baby boomers a key growth opportunity for travel marketers.

Business Travel

Boomer Marketing
Mainstay of the Travel Industry

Presented by Warren Sukernek to the Seattle Direct
Marketing Association – October 2006

Travel Market Reality
• Today there are 78M boomers
• 10,000 people join the 50+ market
each day
• Bread and butter of the travel
industry
• 50+ market buys 80% of luxury travel

Boomer Marketing

Boomer Marketing

Boomer Marketing

Boomer Marketing

Boomer Marketing

Boomer Marketing

Boomer Marketing

Boomer Marketing

Boomer Marketing

Boomer Marketing

Boomer Marketing

Boomer Marketing

Boomer Marketing

Boomer Marketing

Boomer Marketing

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Falcon Invoice Discounting

Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.

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