LocationInsight marketing overview document outlining key services for 2012

1. Local Search Marketing Software & Services
Capture, Connect & Convert Local Customers
LOCAL SEO
MAPS & PLACES ANALYTICS
DIRECTORIES LOCATORS
SOCIAL MOBILE
IT BEGINS WITH YOUR LOCATIONS
Since 1996, LocationInsight™ has been Influencing SEO and maps ranking Our platform combines web and
helping many of the world’s most begins with understanding the mobile locators with an integrated
recognized brands, including Bank of interdependencies and drivers of local content management system. By
America, Hewlett Packard, American search. LocationInsight applies a holistic optimizing and syndicating these local
Express and Allstate Insurance to strategy for establishing and managing pages across the search ecosystem, we
capture online users and convert them data continuity across Google Places, improve our customers ability to
into customers, both online and in the Yahoo and Bing profile pages, capture online traffic, connect with
local branch, retail store and agency. directories, social media, the mobile customers, and convert online traffic to
Collectively we promote over one web and external link networks. valuable foot traffic.
million locations worldwide.
www.locationinsight.com sales@locationinsight.com
1875 Lawrence St. Ste 1200 · Denver, CO · 80202 · ©2012 LocationInsight · All Rights Reserved 303.295.8991

2. Local Search Marketing Software & Services
WEB LOCATORS GOOGLE MAPS & PLACES
More than 20% of all web searches are for local Claiming your locations on Google Places improves
products and services. To capture these searches, organic results and generates more traffic to local
we have developed a world-class configurable businesses. In addition to our directory listing
business locator that combines the most accurate service, we work with Google, and the other maps
geographical coding stack with pages designed for providers, to ensure your locations are
local SEO performance. represented accurately.
MOBILE & TABLET
Mobile and tablet use is rapidly growing. According According to Google, 20% of
to Google, one in seven searches are now mobile.
To accelerate our client’s mobile capabilities, searches are for a local product
LocationInsight has engineered our locator to work
seamlessly on Android and iOS and provides JSON or service. On mobile, that
and XML APIs for seamless integration with native
mobile applications. number jumps to 40%.
SOCIAL LOCAL SEO
Social media continues to boom; 54% of companies When searching for local goods and services,
surveyed by InformationWeek reported they would most people turn to Google or one of the other
turn to social networking in 2012 to improve their major search engines. Our locator and local
branding, customer support and sales. Google has page platform are built using SEO best practices
announced they now consider social signals as a to remove the guesswork, and ensure
ranking factor. We work with our clients to integrate high-ranking pages.
their web and mobile locators with Facebook,
foursquare and Twitter.
DIRECTORIES ANALYTICS
More than 40% of online listings are inaccurate, We have teamed with Google Analytics making it
incomplete, or missing. With hundreds of touch easy for both specialists and non-specialists to
points impacting local SEO and maps ranking, it is practice performance-based marketing. Google
increasingly difficult to ensure the consistency and Analytics runs on the same infrastructure that
accuracy of your local business information. Our powers Google, maximizing data integrity and
directory listing service ensures that your listings are privacy. No more digging through reports. Put all
detailed and accurate, including a phone number, the information you need on a custom Dashboard
hours of operation, and products and services. that you can email to others.
Synchronizing data across local pages and
directories drives maps performance.
www.locationinsight.com sales@locationinsight.com
1875 Lawrence St. Ste 1200 · Denver, CO · 80202 · ©2012 LocationInsight · All Rights Reserved 303.295.8991