Local Search Engine Optimization
Contents•   About us•   Local SEO… What/Why/How?•   What’s coming next for the local web•   What we do•   Our results•   M...
About Hop Online                                                        Sofia, Bulgaria                New OrleansWe’ve he...
Local search on PCs    Did you know…    • 40% of all searches have local intent    • 17% of search results now show Google...
Local Search on mobile                                           Did you know…                                           •...
Local search drives walk-insSource: BrightLocal.com
So, what if you were here?… What might that do for your business over thenext 12-24 months?
Our approach to local SEO                                              Create custom                              Reconnec...
Claiming on the Big 3 (+Yelp)
Complete profiles
Custom offers
Google Offers to challenge Groupon
Enhancing online directory presence          (aka “citations”)                              Information From              ...
Citations are the new “links” for local SEO
Building reviews              “Hey there, thanks again for              your business! Got 2 minutes              to give ...
Supporting local SEO w/ PPCWe can…• Create and optimize your AdWords campaign structure• Build-out and manage your keyword...
The local search puzzle -- Google’s value proposition to businessesOrganic                                PaidReviews     ...
On the (near) horizon in local search
Our Results
Limousine Livery rankings
Resulting web traffic for Limousine       Livery (past 30 days)
Arnaud’s Restaurant results
Monthly rankings reports
How we can help get you to the topPhase 1 (one time)                         Phase 2 (ongoing)Make your website local SEO-...
What we need from the client1. Access to website content management   system (CMS) for on-site SEO improvements2. Up to 10...
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Local search engine optimization seo tips e briks infotech

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Local search engine optimization seo tips e briks infotech

  1. 1. Local Search Engine Optimization
  2. 2. Contents• About us• Local SEO… What/Why/How?• What’s coming next for the local web• What we do• Our results• Monthly reporting• Pricing• What’s needed from the client• Contacts
  3. 3. About Hop Online Sofia, Bulgaria New OrleansWe’ve helped: We offer: • Organic and local SEO • Website design & development • Social media optimization • PPC marketing
  4. 4. Local search on PCs Did you know… • 40% of all searches have local intent • 17% of search results now show Google Maps results at the top of the page • 82 % of local searchers follow-up offline with phone call and/or in-store visit • Only 10% of Google Places profiles have been claimed!Sources: DM News, Kelsey Group, comscore, GetListed.org
  5. 5. Local Search on mobile Did you know… • 50% of online maps usage now coming from mobile (up from 40% only 2 months ago!) • Over half of all local searches happen on mobile devicesSources: DM News, Kelsey Group, comscore
  6. 6. Local search drives walk-insSource: BrightLocal.com
  7. 7. So, what if you were here?… What might that do for your business over thenext 12-24 months?
  8. 8. Our approach to local SEO Create custom Reconnect withClaim all business Google maps, customers andlocations in all custom offers and encourage web-major search other differentiating based feedbackengines. content. and reviews. Claim Complete Customize Citations Customers Build-out all profiles Ensure the essential to 100% business info is completeness with consistent on all categories, rich relevant local descriptions, directories on the images & video. web.
  9. 9. Claiming on the Big 3 (+Yelp)
  10. 10. Complete profiles
  11. 11. Custom offers
  12. 12. Google Offers to challenge Groupon
  13. 13. Enhancing online directory presence (aka “citations”) Information From Website, UGC, Local Directories, Social Media, Groupon (recently)
  14. 14. Citations are the new “links” for local SEO
  15. 15. Building reviews “Hey there, thanks again for your business! Got 2 minutes to give us some review love?”
  16. 16. Supporting local SEO w/ PPCWe can…• Create and optimize your AdWords campaign structure• Build-out and manage your keyword lists and daily CPC bidding• Write and split-test your ad copy• Manage your ads placements on Google’s Display network• Measure and maximize your return on investment from PPCadvertising
  17. 17. The local search puzzle -- Google’s value proposition to businessesOrganic PaidReviews Deals
  18. 18. On the (near) horizon in local search
  19. 19. Our Results
  20. 20. Limousine Livery rankings
  21. 21. Resulting web traffic for Limousine Livery (past 30 days)
  22. 22. Arnaud’s Restaurant results
  23. 23. Monthly rankings reports
  24. 24. How we can help get you to the topPhase 1 (one time) Phase 2 (ongoing)Make your website local SEO-friendly Build citations for your business on local directories around the webClaim your business on Google, Bing & Create and implement a strategy forYahoo building reviews to your profilesBuild out robust profiles with images, Create custom Google maps for yourvideo and keyword rich categories and listingsdescriptionsCreate coupons and offers for your listings Helping you craft deals for promoting on all major platforms
  25. 25. What we need from the client1. Access to website content management system (CMS) for on-site SEO improvements2. Up to 10 stunning images of your business3. Up to 5 videos about your business4. A bit of patience… results can take a few months (but they last!)

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