This document discusses the need for customer centric networks and how Telefonica is approaching this goal. It makes three key points: 1. Current networks were designed for specific uses like voice and data but are now used very differently with video consumption being a top use. Future networks need flexibility to adapt to changing customer needs. 2. Telefonica aims to create unique experiences for each customer through software-defined networks that can adapt the network fabric and services based on individual context and usage. 3. Telefonica is developing open, disaggregated infrastructure and platforms to more quickly integrate new services and deliver them to the network edge for lower latency experiences tailored to customers.

1. Change Our Networks
Change The World
CUSTOMER
CENTRIC
NETWORKS

2. Telefonica
Customer Centric Networks – Patrick Lopez
2
If we knew
4Gwould be:
70% video
50% encrypted
would we have designed the network differently?
Designed for
push to talk,
MMS,…
Used for data
Designed
for VoLTE,
browsing
Used for
video

3. Telefonica
Customer Centric Networks – Patrick Lopez
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Tomorrow’s
networks will be
But we don’t know
how different
different

4. Telefonica
Customer Centric Networks – Patrick Lopez
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Why customer centric networks?
Self actualization
morality, creativity, problem solving
Esteem
self esteem, achievement, recognition
Love
sex, family, friendship, social circles
Safety
Physical security, access to resource,
health, family
Physiological
Breathing, food, sleeping
Immersing
A/R, V/R, M/R, IoT, autonomous vehicles,
drones, smart cities, wearables
Sharing
social networks, user generated content,
live broadcasting
1:1 Connections
calls, IMs, emails, browsing, streaming
Signal
speed, availability, capacity
Connectivity
voice, data, uplink, downlink
Maslow’s hierarchy of needs
Hierarchy of telco needs

5. Telefonica
Customer Centric Networks – Patrick Lopez
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Create unique experiences for our customers
For granted Next battle
Software is the key to create frictionless networks.
It enables us to adapt the fabric and the service to
the customer, not the other way around.
Context
Unique
experiences2GCoverage
Voice
3GAvailability
Data
4GCapacity
Video
5G
New
services

6. Telefonica
Customer Centric Networks – Patrick Lopez
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Unique experiences
For granted Next battle
Context Unique
experiences
2GCoverage
Voice
3GAvailability
Data
4GCapacity
Video
5G
Slices
Strands

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Customer Centric Networks – Patrick Lopez
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8. Telefonica
Customer Centric Networks – Patrick Lopez
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Access
Bringing services to the edge
Unified Border
mobile
copper
CPD
Internet
Ultra capacity IP network
Distributed COs
SDN Connectivity
10 GE
100 GE
400 GE
& 1 TB
DWDM
IPv6 IPv4 & 6
• One
Network:
• Residential
• Mobile
• Corporate
Voice
Data
Vídeo
VPN
Cloud
Business
apps, highly
sensitive &
real time OSS
Centralized PoPs
(Strategic Data Centers)
COs or Data Centers in a second ring
CTpd
2,5 Gbps
fiber
Services
OnLife Networks vision: one network, multiple
microservice edges

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Customer Centric Networks – Patrick Lopez
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SDN NFV do not yield enough results if you do
not change the methods…

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Customer Centric Networks – Patrick Lopez
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• Computing:
• X86 Open CloudServer
• Processor Intel Xeon 12x2 cores per node
• 128 GB RAM per node
• 2 x 2 TB HDD
• 1 x NIC 40GE
• Switching:
• Broadcom BCM56850 Trident II 1.28Tbps
• 32 x QSFP 40G
• GPON Optical terminal:
• OCP vOLT
• Microsemi PAS5211 GPON OLT SoC
• 48 ports 2,5 Gbps + 4 ports 10 Gbps
White label infrastructure
Infrastructure compliant with Open Rack specifications from Facebook,
published in the Open Compute Project

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Customer Centric Networks – Patrick Lopez
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Única
Infra
vCPE
n
CTpd
vCPE
2vCPE
Processing infrastructure
Switching fabric
Network controllers
vROADMForwarding
vOLT
GPON
SDN
Applications
Transport
Network
Fiber
BSS/OSS
VTN
Controllers
Apps
Infra
CDN
vErC
N
S
vOLT
OneFLow
N
  
 






mega
The solution optimize cost
and benefits
We can create the best product leveraging
Telefonica unique assets (capillarity,
network interaction)
Integration of new services is
faster and easier than in
traditional networks
Content
Filtering 

Architecture

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Customer Centric Networks – Patrick Lopez
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TIP Use cases
vCDN at the edge AR/VR Tourism Edge Drone video delivery
To deliver high hit and low
latency content from the
edge of the network using
OnLife networks
Objectives
Impact
Collaborators
Impact Impact
 Better customer
experience
 Lower transport costs
 Enablement of newer
revenues by services at
the edge
 Enabling low latency Edge
service
 Developing a new
business revenue service
where telco is adding
value
Get real time video from
drones for events, venues
and attractions and deliver it
in 360 to customers
 Reversing the edge vCDN
to now take content in
real time
 Enabling future low
latency business to enable
video pull from any video
source
Objectives
To enable a scene recognition
activity using AR. Delivering
information about a scene,
making a call and giving info
about best visiting times
Collaborators
1 2 3
Objectives
Collaborators
+ People & Process Objectives Share best practices for Operating new technologies in constant change and hyper
growth environmentsCollaborators

13. Telefonica
Customer Centric Networks – Patrick Lopez
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CCN Innovation framework
People Software developer, UX
designer, data scientists
Processes
Lean, DevOps, scrum,
agile development, continuous
development / deployment
Technology
SDx, NFV, containers,
kubernetes, serverless, Open
Source
Services
Network agnostic, as OTT /
MVNO, with a TEF unique
differentiator
Bus. Model Ad sponsored, 3rd party pay,
digital credits, cross payment

14. Telefonica
Customer Centric Networks – Patrick Lopez
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Internet for all
Commercial launch
CUSTOMER
CENTRIC
NETWORKS