A guide for newcomers to Korea to help them understand the Korean workplace and how to be successful in it. The target audience is anyone coming to Korea for the first time or with minimal experience in Korea, but there is an emphasis on Korean business workplaces.
7. BIG “C” CULTURE: OBJECTIVE CULTURE
VISIBLE CULTURE
small “c” culture: subjective culture
‘hidden’ culture
Economic, Educational, Religious, Governmental, Legal,
and Political Institutions and Systems; Architecture,
Dance, Music, Literature, Culinary Arts, Fashion, Heroes,
Holidays, Popular Culture; Age, Ethnicity, Race, Gender
Meaning of Time, Space, Life, Death, Myths and Legends,
Behaviors, Verbal and Nonverbal Communication, Conflict
Resolution, Definition of Right and Wrong,
Immigration/Work Status, Marital/Parental Status,
Personality and Thinking Style, Education, Sexual
Orientation, Group or Individual Roles, Country of Origin
8. Imagine you are meeting a “foreigner” for the first time.
How would you explain your culture to that person?
Spend 5 minutes discussing in a group.
After 5 minutes, share your answers.
12. What do you think Koreans know about your culture?
Spend 5 minutes discussing in a group.
After 5 minutes, share your answers.
13.
14.
15.
16.
17.
18. When all you have is a
hammer… everything
looks like a nail.
19.
20.
21.
22.
23. Loyalty to your government & country
Respect for your parents
Fidelity & chastity to your mate
Confucian Principles
24. Righteousness and
justice between
governors and the
citizens
Distinction
(different roles)
between husband
and wife
Order (respect and
protection)
between young and
old
Closeness (love)
between parent and
child
Trust between
friend and friend
Confucian Codes
25.
26.
27.
28.
29.
30.
31.
32. South Korea: internet penetration 2013-2016, by age group
Internet usage rate in South Korea from 2013 to 2016, by age group
Source: Korean Internet & Security Agency ID 226740
Note: South Korea; 2013 to 2016
80.1%
99.7% 99.9% 99.7%
96.8%
80.3%
41.8%
11.3%
78.8%
99.7% 99.9% 99.8%
97.5%
86.1%
50.6%
14.1%
79.8%
99.9% 99.9% 99.8% 98.8%
89.3%
59.6%
17.9%
82.9%
100% 99.9% 99.8% 99.4%
94.9%
74.5%
25.9%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
3-9 years 10-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-70 years 70 years and older
Percentageofpopulation
2013 2014 2015 2016
Further information regarding this statistic can be found on page 8.
33. South Korea: purpose of using the internet in 2016
Most popular internet usage reasons according to online users in South
Korea as of October 2016
Source: Korean Internet & Security Agency ID 226749
Note: South Korea; July 16 to October 14, 2016; 3 years and older; 25,000 households and 61,238 household members
91.6%
89.1% 89.1%
47.2%
43.6%
17.6%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Communication Leisure activities Getting info or data Homepage management Education & learning Job search
Percentageofrespondents
Further information regarding this statistic can be found on page 8.
34.
35. Online usage
Further information regarding this statistic can be found on page 73.
23
Most popular online properties in South Korea in May 2017, by number of
unique visitors (in millions)
Korea: most popular web properties 2017
Note: South Korea; May 2017; Windows PC
Source: Nielsen ID 388348
29.71
22.47
17.34
12.96
11.6
11.13
10.32
10.28
9.11
8.67
0 5 10 15 20 25 30 35
Naver
Daum.net
Tistory.com
youtube.com
google.com
11st.co.kr
gmarket.co.kr
google.co.kr
auction.co.kr
zum.com
Number of unique visitors in millions
81. “We are a homogeneous people and don’t have
to speak as much as you do here. When we say
one word, we understand ten, but here you
have to say ten to understand one.
A well-known story of a Japanese manager
explaining Japan’s high-context culture to a visiting
American says:
84. Comparison between High & Low Context Culture
High Context Culture Low Context Culture
Indirect and implicit messages Direct, simple and clear messages
Polychronic Monochronic
High use of non-verbal communication Low use of non-verbal communication
Low reliance on written communication High reliance on written communication
Use intuition & feelings to make decisions Rely on facts and evidence for decisions
Long-term relationships Short-term relationships
Relationships > than schedules Schedules < relationships
Strong distinction between in- & out-group Flexible and open
85. Comparison between High & Low Context Culture
High Context Culture Low Context Culture
Indirect and implicit messages Direct, simple and clear messages
Polychronic Monochronic
High use of non-verbal communication Low use of non-verbal communication
Low reliance on written communication High reliance on written communication
Use intuition & feelings to make decisions Rely on facts and evidence for decisions
Long-term relationships Short-term relationships
Relationships > than schedules Schedules < relationships
Strong distinction between in- & out-group Flexible and open
86. Comparison between High & Low Context Culture
High Context Culture Low Context Culture
Indirect and implicit messages Direct, simple and clear messages
Polychronic Monochronic
High use of non-verbal communication Low use of non-verbal communication
Low reliance on written communication High reliance on written communication
Use intuition & feelings to make decisions Rely on facts and evidence for decisions
Long-term relationships Short-term relationships
Relationships > than schedules Schedules < relationships
Strong distinction between in- & out-group Flexible and open
87. Comparison between High & Low Context Culture
High Context Culture Low Context Culture
Indirect and implicit messages Direct, simple and clear messages
Polychronic Monochronic
High use of non-verbal communication Low use of non-verbal communication
Low reliance on written communication High reliance on written communication
Use intuition & feelings to make decisions Rely on facts and evidence for decisions
Long-term relationships Short-term relationships
Relationships > than schedules Schedules < relationships
Strong distinction between in- & out-group Flexible and open
88. Comparison between High & Low Context Culture
High Context Culture Low Context Culture
Indirect and implicit messages Direct, simple and clear messages
Polychronic Monochronic
High use of non-verbal communication Low use of non-verbal communication
Low reliance on written communication High reliance on written communication
Use intuition & feelings to make decisions Rely on facts and evidence for decisions
Long-term relationships Short-term relationships
Relationships > than schedules Schedules < relationships
Strong distinction between in- & out-group Flexible and open
89. Comparison between High & Low Context Culture
High Context Culture Low Context Culture
Indirect and implicit messages Direct, simple and clear messages
Polychronic Monochronic
High use of non-verbal communication Low use of non-verbal communication
Low reliance on written communication High reliance on written communication
Use intuition & feelings to make decisions Rely on facts and evidence for decisions
Long-term relationships Short-term relationships
Relationships > than schedules Schedules < relationships
Strong distinction between in- & out-group Flexible and open
90. Comparison between High & Low Context Culture
High Context Culture Low Context Culture
Indirect and implicit messages Direct, simple and clear messages
Polychronic Monochronic
High use of non-verbal communication Low use of non-verbal communication
Low reliance on written communication High reliance on written communication
Use intuition & feelings to make decisions Rely on facts and evidence for decisions
Long-term relationships Short-term relationships
Relationships > schedules Schedules > relationships
Strong distinction between in- & out-group Flexible and open
91. Comparison between High & Low Context Culture
High Context Culture Low Context Culture
Indirect and implicit messages Direct, simple and clear messages
Polychronic Monochronic
High use of non-verbal communication Low use of non-verbal communication
Low reliance on written communication High reliance on written communication
Use intuition & feelings to make decisions Rely on facts and evidence for decisions
Long-term relationships Short-term relationships
Relationships > than schedules Schedules < relationships
Strong distinction between in- & out-group Flexible and open
92. High context situations can be difficult to enter if
you are an outsider because you don't carry the
context information internally, and because you
can't instantly create close relationships.
Low context situations are relatively easy to
enter if you are an outsider because the
environment contains much of the information
you need to participate, and because can you
form relationships fairly soon.
93. Comparison between Polychronic & Monochronic
Polychronic Monochronic
Time is flexible Time is linear and fixed
Not worried about deadlines Hates missing deadlines
Follow what happens, change the
plan
Follow the plan
Focus on many tasks at once Focus on one task at a time
People oriented Task oriented
Follow rules of relationships Follow rules of privacy
94. Comparison between Polychronic & Monochronic
Polychronic Monochronic
Time is flexible Time is linear and fixed
Not worried about deadlines Hates missing deadlines
Follow what happens, change the
plan
Follow the plan
Focus on many tasks at once Focus on one task at a time
People oriented Task oriented
Follow rules of relationships Follow rules of privacy
95. Comparison between Polychronic & Monochronic
Polychronic Monochronic
Time is flexible Time is linear and fixed
Not worried about deadlines Hates missing deadlines
Follow what happens, change the
plan
Follow the plan
Focus on many tasks at once Focus on one task at a time
People oriented Task oriented
Follow rules of relationships Follow rules of privacy
96. Comparison between Polychronic & Monochronic
Polychronic Monochronic
Time is flexible Time is linear and fixed
Not worried about deadlines Hates missing deadlines
Follow what happens, change the
plan
Follow the plan
Focus on many tasks at once Focus on one task at a time
People oriented Task oriented
Follow rules of relationships Follow rules of privacy
97. Comparison between Polychronic & Monochronic
Polychronic Monochronic
Time is flexible Time is linear and fixed
Not worried about deadlines Hates missing deadlines
Follow what happens, change the
plan
Follow the plan
Focus on many tasks at once Focus on one task at a time
People oriented Task oriented
Follow rules of relationships Follow rules of privacy
98. Comparison between Polychronic & Monochronic
Polychronic Monochronic
Time is flexible Time is linear and fixed
Not worried about deadlines Hates missing deadlines
Follow what happens, change the
plan
Follow the plan
Focus on many tasks at once Focus on one task at a time
People oriented Task oriented
Follow rules of relationships Follow rules of privacy
99. Polychronic time vs
Monochronic time
P- time M-time
Concentrate on an event happening
around them
Concentrate on a task set before
them
Are committed to people and
relationships
Are committed to the job and end
results
Change plans often and easily Dedicate themselves to plans
Are more concerned with
community and shared connections
Are more concerned with privacy
and individual ownership
Have strong tendency to build
lifetime, familial relationships
Have strong tendency to build
temporary, practical relationships
100. Relationship-Oriented vs
Task-Oriented
Relationship-Oriented Task-Oriented
Emphasis on interaction facilitation Emphasis on work facilitation
Focus on relationships, well-being
and motivation
Focus on structure, roles and tasks
Foster positive relationships is a
priority
Produce desired results is a priority
Emphasis on team members and
communication within
Emphasis on goal setting and a clear
plan to achieve goals
Communication facilitation, casual
interactions and frequent team
meetings
Strict use of schedules and step-by-
step plans, and a
punishment/incentive system
112. What do you think Korea’s pattern looks like?
Discuss in a group and draw a picture.
113. What do you think Korea’s pattern looks like?
Discuss in a group and draw a picture.
114.
115.
116.
117. Designer Yang Liu
Born in China but living in Germany
since she was 14, Liu has a unique grip
of cultural duality — and she channels it
with great wit and eloquent minimalism
in graphics that say so much by showing
so little.
149. Business Protocol
Typical Aspects of Business Protocol
Greetings and introductions Acceptable and proper gestures
Use of names and titles Gift giving
Business card etiquette Conducting business meetings
Manners Table manners
Type of dress
Visiting the home of a business
associate
150. 150
Opening a meeting
Germany Formal intro. Sit down. Begin.
Finland Formal intro. Cup of coffee. Sit down. Begin.
USA
UK
France
Japan
Spain/
Italy
Number
of minutes
Informal intro. Cup of coffee. Jokes. Begin.
Formal intro. Cup of tea.
10 min small talk. Casual beginning.
Formal intro. 15 min small
talk. Begin.
20/30 min small talk while others arrive. Begin when all are
there.
5 10 15 20 25
Adapted from Richard D. Lewis
Formal intro. Protocol seating. Green tea. 15/20 min
small talk. Signal from senior member. Begin.
155. Country Days Offered Days Taken
Australia 20 15
Hong Kong 14 14
India 20 15
Japan 20 10
Malaysia 14 10
New Zealand 20 15
Singapore 16 14
South Korea 15 7
Thailand 11 10
UAE 30 30
156. “You left early and abandoned us”
“You don’t work as hard as I do”
“You don’t sacrifice for the company”
“You don’t care about our results”
“I am jealous of you”
157.
158.
159. 1. Rigid Structures and Hierarchy
2. Communication Issues
3. Mobile Phones and Office Communicators
4. Stressed / Hung-over Workers = Lazy Workers
5. Perception is King
6. Poorly Equipped Graduates
7. The Art of Looking Busy
8. Parkinson's Law of Time
http://thesawon.blogspot.kr.
160. 1. Investment in Education
2. Supporting Staff Hobby and Sporting Groups
3. Free Lunch
4. Staff Dinners / Drinks
5. Company Events
6. Regular Staff Awards
http://thesawon.blogspot.kr.
161. 161
Value Dimensions of Culture
Value
Dimensions
Power
Distance
Individualism or
Collectivism
Gender
Differentiation
Uncertainty
Avoidance
Short-term or
Long-term
orientation
162. 162
Value Dimensions of Culture
In cultures with a large power distance among
individuals, supervisors are “always right.”
163. 163
Value Dimensions of Culture
In individualistic countries, people tend to
take care of themselves and immediate
families first.
Examples include the United States and
Australia.
164. 164
Value Dimensions of Culture
In cultures with a high degree of gender
differentiation, men tend to dominate
society and power structures.
Examples include Middle Eastern
countries.
165. 165
Value Dimensions of Culture
In high risk-avoidance countries, managers
are less willing to take risks.
Examples include Mexico, Portugal,
Japan, and Korea.
166. 166
Value Dimensions of Culture
The United States is an example of a
country with a short-term orientation.
Many Asian countries believe that placing
importance on short-term results causes a
company to ignore long-term results.